Home
>
Web Site Promotion
>
7 Must Knows for Measuring Web Site Activities

7 Must Knows for Measuring Web Site Activities

Record keeping measurements for Internet marketing

Record keeping tracks money -- where it goes, when it comes in. Internet record keeping is also required for success. Yet the statistics show that only one out of a hundred people who own web sites do any type of record keeping on how much it cost them to be there A system that works hard for you when you don't still requires monitoring and periodic reviews. If you can't measure it, you can't manage it, then it manages you.

The top keys to making money on the Internet are working smart, planning, testing, immediately stopping when something isn't working, reinvest in new techniques and approaches that improve and then keep testing. For every success there are usually 10 to 15 try, sometimes more, that weren't successful. Even prolific writers create a number of drafts to get to the end result that works.

Here are nine terms you want to become very familiar with and that you want to use to measure your success. As a past CPA, these terms aren't just for an Internet site, they too are usable in other services or brick and mortar operations.

1. Cost per action, sometimes also called, cost per acquisition. How much does it cost you to get a visitor to take a specific action beyond just clicking around in your web site? How many click-throughs does it take for visitors to make a purchase? Another way to apply this to ezines subscribers -- how many clicks were made before the subscriber registered for your eNewsletter? You take the total expenses for running your web site and divide by the number of clicks measured.

Example: If the cost per click is $0.50 and it takes 30 click-throughs to get one person to register for your eNewsletter, the cost per action is $15. If you write articles, how many registrations do you get for each article? If your measurement is 10 for each article and it takes you about two hours to produce and deliver the article over the Internet. If your estimated hour rate is $100 per hour, then each registration is costing you $10 plus your web expenses.

2. Cost per sale. To measure, divide the marketing expenses by the total number of transactions to come up with the cost per sale in a dollar amount.

3. Return on Investment, also known as your ROI. Divide your gross sales, this is all your sales coming from your web site, whether it is from affiliate, commission, advertising, or items sold, by all your marketing costs. All that you have invested in its production. You come up with a percentage amount which is the bottom line on how successful your marketing was in terms of sales. Refunds or credits are also taken into account. If you gave away a number of products you need to count these as part of the items sold even though they didn't land any money in the bank account. Giveaways are a frequent overview in this calculation and can be a huge eye opener.

Example for service professionals. If you provide a service where you give away the first session as complimentary, give a presentation for a sale, or prepare a proposal, these costs also need to be included in your ROI calculations. If you provide this service in person you need to also add in your travel time and an average cost for car expenses (not just gas). This is why it is so important to prequalify. For coaches, this is why I recommend only performing complimentary session over the phone or in your office unless you're fee is built in and high enough.

4. Pay per sale, also called a referral fee for closed transaction . This is typically a percentage of the sales generated by the advertisement. A commission is paid when a sales is made by the advertiser and not by the number of click-throughs. Advantageous to the advertiser not to the publisher.

Example: Someone places an ad in your eNewsletter with an agreement to pay a higher percentage fee for each sale but zero for any nonsales. The responsibility of success for the sale falls mainly on the advertiser. If you enter into this type of agreement, make sure the advertiser delivers on their promises, and has a structurally sound sales processing system in place. Not to mention a means for reporting to you what was sold, when and where too.

5. Customer lifetime value. Stated in dollars, this is the average length your customer remains with you divided by net profit of that value. If you are new in business or don't have the actual figures you will need to estimate.

Example: If you are a coach and average of 22 steady clients per month for an average agreement of six months. Your net profit for six months would be $46,200. You then divide the $46,200/22 = $2,100. What this means is that every client that you acquire for six months is worth $2,100 to your business.

6. Cost per click, also known as cost per click-through (CPC). How much you have to pay for every time someone clicks on your ad -- clicks from that point to the next point, usually your web site.

Example: You purchase a banner space on someone else's web site for your product or service. That space costs you $400 for the month. There were 225 click-throughs from that banner to your site during that month. $400 divided by 225 = $1.77. You paid $1.77 for each click-through.

7. Cost per lead, also known as pay per lead. This usually occurs when you purchase prospect lists. These are specific lists from people who have already given permission to someone else that they are interested in this type of product or service. In other words, they have opt-in to a similar request, and they are the target market you are looking for. The leads can be limited to just providing the e-mail address or in great details.

Catherine Franz is a Marketing & Writing Coach, niches, product development, Internet marketing, nonfiction writing and training. Additional Articles: http://www.abundancecenter.com blog: http://www.abundancecenter.com

bathroom cleaning service Northbrook ..

In The News:

ETA sharing on Apple Maps and Google Maps keeps contacts updated automatically while you drive safely. Learn step-by-step instructions for iPhone and Android.

Data removal from brokers protects against AI-powered scams and deepfake threats in 2026. Learn how data brokers sell your personal information to scammers.

Learn how to act against cybercriminals in 2026 with essential security steps like two-factor authentication, software updates and credit freezing.

Choose between OpenAI releasing Sora text-to-video model, the AI race heating up, or Waymo driverless cars launching in cities across the country

Learn how to set up Google Maps and Apple Maps on your phone to automatically remember where you parked. Step-by-step instructions for enabling location services and parking detection.

Phishing scammers use rnicrosoft.com domain to impersonate Microsoft by replacing "m" with "rn" in typosquatting attacks that steal login credentials.

OpenAI announces new teen safety rules for ChatGPT users under 18, blocking romantic roleplay and requiring extra caution on body image topics.

A 2025 data breach at fintech company 700Credit exposes personal information of more than 5.8 million people through compromised third-party integration partner.

Retailers lose $76.5 billion annually to return fraud as nearly 10% of U.S. retail returns involve fraudulent activity, with $850 billion in returns expected in 2025.

ShinyHunters claims responsibility for stealing 94GB of Pornhub user data affecting over 200 million records and demands Bitcoin ransom.

ChatGPT 2025 now connects to Apple Music, Canva, Expedia, TripAdvisor and OpenTable through built-in apps that help users create playlists, design graphics and more.

Apple releases emergency patches for two zero-day vulnerabilities actively exploited in attacks. iPhone and iPad users urged to update immediately.

DoorDash launches Zesty, an AI-powered social app that recommends restaurants through conversational search, now testing in San Francisco and New York.

Cybersecurity firm Infoblox reveals that over 90 percent of parked domains now redirect visitors to scams and malware, making simple typos extremely dangerous.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

GPT-5.2 is now live for all ChatGPT users with improved coding, writing and image interpretation, with Kurt Knutsson offering his review.

New iPhone replacement scam uses pressure tactics and fake carrier calls to steal devices from buyers. Criminals claim shipping errors and demand urgent returns.

Amazon Ring's new facial recognition feature sparks privacy controversy as Electronic Frontier Foundation critics argue the AI upgrade expands surveillance risks.

New Android banking trojan Sturnus steals credentials, reads encrypted messages and controls devices.

Denmark's 3D-printed student village proves automation builds 36 apartments faster than traditional methods. Skovsporet project shows housing future.

Discover Android's new Sound Notifications feature that alerts you to smoke alarms, doorbells, and baby cries even when wearing headphones.

New SantaStealer malware reportedly threatens holiday shoppers with password theft. This Christmas-themed info-stealer targets browsers and crypto wallets.

The Christmas season brings a surge in Netflix phishing scams targeting shoppers with fake emails. Stacey P received convincing scam but verified account first.

San Francisco Giants invite Jamie Grohsong to throw ceremonial first pitch at Oracle Park after he learned to play baseball with a bionic hand following an injury.

FBI warns cybercriminals are stealing family photos from social media to create fake proof of life images in virtual kidnapping scams targeting victims.

7 Must Knows for Measuring Web Site Activities

Web Site Promotion