Every web business should be using testimonials. Testimonials are extremely effective in making visitors take that extra step forward to buy your product because they are given confidence by looking at what other people have said. Testimonials can work everywhere on a website; on the homepage or in the sales letter. Good, believable testimonials on your website can spark a great number of extra sales. Here are 8 ways to make your online testimonials more effective.
1. When asking for testimonials, ask people whose opinions count. If a visitor on your site sees a testimonial from a well known person who is associated with the product you are trying to sell then this will have a great boost for your credibility. Just ask these well known people to review your product and give a testimonial. Do not be afraid to ask for testimonials because really you have nothing to lose.
2. Ask your customers to send in their picture when they give testimonials about your product or service. This will show viewers that the testimonials you show on your site are not fake. It gives the impression that real people have said these good words about your website.
3. Have your customers who give testimonials mail you their hand written signature. This way you can scan in the signature so that it looks like a genuine testimonial. Once again, this is another way to make your testimonials more believable so that visitors will start to trust you more; a crucial part of achieving online success.
4. Similarly, you could have customers to send in a hand written testimonial as a letter. You could scan in the whole letter for boosted credibility. However, in order to get customers to do this you could offer a discount or offer a free gift if they give a good hand written testimonial. Alternatively, you could ask for a testimonial on a post card.
5. You could have customers give a spoken testimonial. This can be done easily by the customer recording his or her testimonial with a tape recorder. An alternative and possibly easier way of doing this is to have your customer leave a voicemail or answer phone message and then upload this to your website as an audio file. Have the audio testimonial played whenever someone enters your site so that visitors always get to hear how good other customers have found your product or service.
6. When your customers give testimonials, ask them for their personal profile too. This will make testimonials more entertaining to read for your visitors and will show visitors what type of people your product and service benefits most. Also, your customers will probably be very willing to give a testimonial with a personal profile because it will allow them to include their web address. This way, you should be able to get plenty of these testimonials. 7. When you receive your email testimonials, take a screen shot of the email instead of just extracting the testimonial from the text. This way when visitors see the email, they will see the date, time and 'who it's from' field. This of course will serve as sufficient proof to show that this is a genuine testimonial from a happy customer.
8. Once you have received very positive testimonials, ask the writers of these testimonials to give their contact information so that your web visitors can contact them and enquire on the product you are selling. This is a great way to get people talking about your product positively and your visitors are more likely to believe a positive account from a previous customer than a positive account from your sales letter.
Overall, just be creative about trying to improve the effect of your testimonials. Put them where people will see them and include them on all pages of your website so that happy customers will be associated with your website. If testimonials are used effectively, many more sales will be made.
For more information on this subject or about making money online go to http://www.info-ebooks.co.uk
100s of free ebooks and software products are also available at this address. Gain free access to these by sending a blank email to:
Thank you for reading
William Johnston
(will@info-ebooks.co.uk)
1. Give Away An Electronic Information Product The product could... Read More
The internet is a wonderful source of information and full... Read More
So you've made the perfect web site (in your eyes... Read More
If you are not getting traffic at your website and... Read More
Website promotion is no longer easy to do.But if you... Read More
Everyone would like an increase in traffic to their website... Read More
Many business owners and online marketing experts focus their efforts... Read More
The number one key to getting business in the real... Read More
How many times have you been frustrated with your promotion... Read More
Behind every good web page are codes only the search... Read More
Keyword can be classified into three categories :-Single word Keyword-Multiple... Read More
Promoting your website can seem like a daunting, complicated task.... Read More
Culture and Website Localization With the rise... Read More
Have you ever wondered why some websites get a thousand... Read More
We have dealt with the tags so the search engines... Read More
On the Internet, links are very important for websites to... Read More
Let's face it. Getting webmasters to link to your site... Read More
It's no big secret that banner ads have become less... Read More
Streaming Media?now a well accepted Internet technology. Yet streaming is... Read More
Every business owner want to attract more orders and have... Read More
Success in business thrives on ideas.The more creative you're the... Read More
There's such a thing as taking search engine optimization too... Read More
Getting targeted web site traffic from other people's websites is... Read More
With all the "How To" articles, and great advice available... Read More
Some "experts" say they don't exist. Apparently we have become... Read More
recurring housekeeping Highland Park ..Here are the website promotion tactics to reinforce and increase... Read More
The first step to starting a profitable online business of... Read More
Have you even been to CNN's website? Odds are you... Read More
Let's face it. Getting webmasters to link to your site... Read More
On a regular basis I receive e-mail through all my... Read More
If you master these nitty-gritty website promotion tactics, you'll be... Read More
Writing articles for your site and for the use of... Read More
Search engine optimisation is big business. Ezines and websites litter... Read More
Link Value is the perceived value another site will derive... Read More
Are you interested in empowering your website so it will... Read More
Does your web site's visitors keep on hitting the back... Read More
Record keeping measurements for Internet marketing Record keeping tracks money... Read More
When you design a website you should create it so... Read More
You have spent hours creating a HTML masterpiece, you have... Read More
The most successful advertising is obviously expensive. There are ways... Read More
Do you know how your web site fits into the... Read More
Though it's wonderful to get all those hits to your... Read More
According the National Association of Realtors(R) ("NAR") surveys completed between... Read More
If your website sales are down and you desire to... Read More
Managing your online business from home is a great way... Read More
In the current competitive climate, tourism-dependant businesses in Coastal Maine... Read More
Hundreds of millions of people have spent thousands of dollars... Read More
Acquiring relevant backlinks to your website is one of the... Read More
(but also one of the most crucial part)It is time... Read More
When we ran the contest back in 1998 we had... Read More
Web Site Promotion |