About Testimonials and Customer Focused Sites

Think about it, when you browse any web site, you are basically trying to see what's in it for you, whether it be information, news, products or services. All you want is to find, read or collect information that will ultimately do something for you.

If you run a web site, your web pages need to have a lot of content that is of interest to your visitors. Have you just found an exciting product or affiliate program to promote? Before you set up a sales page, write down all the benefits the product offers your users, then design your own page around those benefits.

Invest the time it takes to figure out how you can best approach your visitors so they see value in what you are offering.

There is a difference between features and benefits:

Roses are red. (Feature)

My wife gets 'happy' when I give her roses. (Benefit)

Want to make more sales? Give your visitors more than you take. Shower them with useful items such as articles, updated e-books, free memberships and services related to the theme of your web site.

After all, without user involvement and purchases, your web site becomes as good as an empty movie theater on Friday night. Your web site should get repeat visits and develop a loyal group of thousands of visitors. People will flock to your site when they get something out of it every time they visit.

One way to make your site more convincing and to gain the trust of your visitors is by using testimonials. Testimonials enforce the idea that it's O.K. for you to get your credit card out and make a purchase. It's a validation mechanism to induce trust and sales.

Testimonials should always be verifiable, i.e., contain a link to the person's page. The idea behind most testimonials is to take away all possible doubts about your product or service. Avoid something like:

" I tried this product and made $10,000 the first day. It is simply phenomenal..."

- Jack The Ripper, U.K.

The testimonial above could be totally fabricated and people know that. A better one is:

"I don't usually buy everything I see on the Internet but I took a chance and purchased this program. I made $150 my first week with 2 sales. A got an order from a lady in Washington and another one from a gentleman in New England. Neither one has returned the product. One of them emailed me and said: 'This product is fantastic, thank you!' I am really excited to be promoting your product and I think others will too!"

Mario Giordani, Webmaster
http://milliondollardays.com
webmaster(at)roiclicks.com

Which of the above testimonials sounds better and more convincing? The second allows you to send an email or visit the web site. While verification is not 100% guaranteed, it's much better than the first testimonial. If you use an online form to collect testimonials, you may be able to guide your clients to provide better formatted testimonials to get the "punch" that you want for your product or service. A testimonial with a photo gives you more credibility. Never use a fake photo, or the photo of someone you don't know, for obvious liabilities reasons.

Does your page make you sound like a "used car salesman"? Does it inspire trust? Is it customer focused? Fine tuning your web page can be an ongoing task. Ask people to go over your page and get their input. Could you change a word here and there to make it more appealing? Is it convincing? Does it load fast? It is optimized? Would they buy from you? Does it come across as full of hype and empty promises? How can you make improvements to it?

In order to get attention, the message on your web page needs to stand out in the crowd. Make it "shout" a little louder than the rest with a powerful opening headline. Most of us are conditioned to reading the headlines on news stories. If the headline sparks our interest, then we tend to dig in deeper. The same is true with your opening headline on your web page. Make a strong visitor-oriented statement that prompts the user to want to read on?

Many pages promise you the world until you pay the fee. Then it is not unusual to be disappointed when you get the actual product or service that was so highly touted. Make sure that your page doesn't fall into this category.

I once bought into a site that did a fantastic job in convincing me I was going to be rich just by virtue of accessing all this "secret" information and by having access to all these great "tools". $97 later, all I got was a bunch of "ad blasters", free classified ad sites and ezine blasters, FFA links and a bunch of stuff thrown together to create "volume" for the member's area. Most of the information was either ineffective or readily available with a couple of searches on Google and, ahem, Free!

So while your sales page should address the "What's in it for me factor", your actual product and service needs to satisfy the customer once they trusted you and parted with their hard-earned money. Disappointed customers rarely come back.

The most important word on your sales page should be the word "you" at all times. The most important content is the one that deals with your visitors needs.

My name is Mario Giordani. I've been marketing online since 1993 and many of my 40 web sites can benefit you. Feel free to distribute this article as long as all links are clickable and nothing is changed. You can reach me at ifsbos(at)aol.com. Let's increase our page rankings by reciprocating links at http://milliondollardays.com/

Wood Dale Chicago prom limo .. Lockport Chicago limo O’Hare
In The News:

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents
Internet browsers are useful, but they can be dangerous. Clicking on malicious links can direct you to dangerous websites that steal information or infect your device.
Apple's latest iOS update introduces advanced artificial intelligence capabilities, which may be capturing and analyzing sensitive information.
Breach site confirmed 56,904,909 Hot Topic users' data leaked online. Tech expert Kurt “CyberGuy" Knutsson says the company's silence makes matters even worse.
Tech expert Kurt “CyberGuy" Knutsson discusses how an innovative Easy-Way kit turns standard strollers electric, simplifying navigation for parents.
Tech expert Kurt “CyberGuy" Knutsson talks about T-Mobile being hacked in broad cyberattack on global phone and internet companies.
Tech expert Kurt “CyberGuy" Knutsson shows you how to add, customize and manage widgets for quick access to apps and info from your iPhone home screen.
Wrong Google searches can not only compromise your device and personal data. They can also bring law enforcement to your doorstep. Hackers are targeting Google searches.
China's Shanghai Kepler Robotics has developed a new humanoid robot that can carry up to 35 pounds per hand for commercial applications across various industries
Checking your hearing has gotten easier with the new hearing test feature in AirPods Pro 2. You can take reliable hearing tests using your iPhone or iPad.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Kurt "CyberGuy" Knutsson explains how a VPN — virtual private network — works and how running it can slow down the operation of your device.
The WalkON Suit F1, an exoskeleton developed to help people with disabilities, can actually walk over to a person in a wheelchair, solving a major problem.
ClickFix, a new scam targeting computer users, is on the rise in the U.S. The scam prompts its targets to click on a link to fix a problem.
Skydweller is the world's largest unmanned solar-powered aircraft that can stay airborne for weeks, and even months, without refueling.
The U.S. government said it is investigating after People's Republic of China hackers targeted commercial telecommunications service providers in the U.S.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Scammers are using increasingly sophisticated ways to lure unsuspecting victims, and some are impersonating an email help desk or support team.
You can unsend or edit your iMessages with the latest iOS updates. Kurt the CyberGuy explains how you can save yourself some potential embarrassment.
Kurt “CyberGuy" Knutsson says there’s been a rise in cybercriminal services using hacked police and government emails to send subpoenas and data requests to U.S. companies.
Kurt “CyberGuy" Knutsson discusses how Axiom Space and luxury designer Prada are collaborating on NASA's Artemis III spacesuit design.
Voice assistants may cause confusion across devices. Tech expert Kurt “CyberGuy" Knutsson offers some solutions to fix it.
Shameless scammers trick veterans into giving personal info or cash. Tech expert Kurt “CyberGuy" Knutsson explores five common scams.
Tech expert Kurt “CyberGuy" Knutsson helps you honor our heroes with these powerful podcasts, audiobooks and documentaries this Veterans Day.

10 Highly Effective Ways to Increase Website Traffic and Promote Your Website for Free

There are many ways to promote your website for free... Read More

Ten Reasons Why People Dont Buy From You

Here's ten simple yet POWERFUL ideas for you to reflect... Read More

Search Engine Submission- Don?t be a cheapskate!

Submitting your website to the main search engines should be... Read More

Avoid Search Engine Blacklisting

The best way to avoid being blacklisted by the search... Read More

Why Your Site Needs Fresh, Relevant Content

It is said that content is king, but today 'fresh,... Read More

3 Fast Ways To Get Free Content For Your Home Based Business Website

Is your website looking alittle bare? It's okay, you're about... Read More

Free Advertising Techniques

The most successful advertising is obviously expensive. There are ways... Read More

The Quest In Advertising Your Website

Website advertising, the unending quest of every website owner. And... Read More

Local Business Website Promotion - How to Skyrocket Your Business with Area Specific Traffic

If you are a local business that gets most of... Read More

How To Promote Your Online Store

OK. So you took the leap and started your online... Read More

Link Building Secrets - Promote Your Website with a Proven Tactic

Building links to your website is of huge importance and... Read More

The Link Swapping Trap

If you want to make money on the web, you... Read More

Website Promotion: 10 Power Secrets To Keep Your Profits Rolling

Here are 10 power secrets to help your website promotion... Read More

Web Site Promotion: 10 High Powered, Magical Ways To Make Your Web Site Profitable

Are you interested in empowering your website so it will... Read More

How to Develop a Local Traffic Base

Getting a loyal traffic base for your website is an... Read More

Give Me Quality Over Quantity Every Time

In the early days of developing my home business, I... Read More

To The Next Level With Google Groups 2

If you haven't visited the Google Labs lately, they have... Read More

Web Site Marketing Techniques Rated

There are many ways to market your web site, both... Read More

The High-Impact Viral Marketing Strategies

Viral Marketing is allowing people to giveaway and use your... Read More

Restaurant Website Promotion - How to Boost Your Business Using Tested Online Marketing Tactics

Being a restaurant owner means you are always interested in... Read More

The 4 Keys to Great Website Promotion ? Helping Others with Friendly & Useful Services

With all the "How To" articles, and great advice available... Read More

SEO 101 ? The Basics of How to Get to the Top of the Search Engines

Depending on your site's subject... Read More

Avoid These Common Mistakes With Your Links...

Links are the main pillar of your website. To navigate... Read More

The Reality of Linking

On a regular basis I receive e-mail through all my... Read More

Web Site Promotion: 10 Super Charged Secrets To Suck Up Orders Like A Vacuum Cleaner

If your website is not generating a lot of sales... Read More

Antigo wedding limo ..