For the first time internet entrepreneur [newbie] the best ways to promote your website at first instance are :
1. Express inclusion of your website for the usual 12 months offered by most of the major search engines. You can choose express inclusion for askjeeves, inktomi, altavista,msn etc but keep in mind to have your site submitted to the local index of your region.
For example if you reside in Toronto, Canada and you are submitting for express inclusion in the DMOZ or Canada.com search engine/directory you must ensure that your site is indexed in the Toronto's business and economy directory. Get your site in the local index first things first.
If your submission listing includes the regional version of the DMOZ directory then thats good enough to go.
One point to note is that many of the major search engines and directories actually inter-relate that is they search across each other's database therefore submitting to only one major engine or directory will satisfice for the Internet Marketing beginner.
2. Next, the most overlooked approach for the first-time website owner is the maximisation of the benefit of offline marketing methods.
Promote your website in exactly the same way you would have promoted a normal business by telling everyone about it.
Word of mouth is still the best way to promote a new business.
Put your motto and logo along with your url address on everything from a pin to an anchor. From stationery, pens, letterheads, postcards, flyers,posters, in your usual email, the list goes on...
You may consider placing classified ads in the local newspapers.
Run other programs such as sponsoring quizzes, prize competitions, trivia and other participating programs with your website address. You might ask readers to submit the answer to a quiz by visiting you website. Anything that gets the local community to know that your website exists. You can do it !!
FACT : You have to make it local before you go global.
Most start-up webmasters usually make the mistake on concentrating on those numerous ways to promote their site and become confused on deciding what works best. What works best can only be determined by careful evaluation of each and every advertising scheme in use on the web today :
Its interesting to note that no seller of the above services except for Google and the other search engine services has ever took the time to evaluate your website to decide whether or not your site is most suitable to fit the advertising package they are offering.
The best approach is to evaluate, evaluate, evaluate. Not everything out there works for everybody in every instant. Test your website across every platform say 10000 visitor package each and assess the outcome one by one.
Some will work better than others but the ones returning the higher rate of response doesn't necessarily mean they are the most profitable unless they each cost exactly the same per 1000 visitor.
What I had recommended in the first two paragraphs above should work best for the first-timer and is the most prudent approach.
Be careful when trying to find the best way of advertising, Don't be caught up in the Internet Marketing clutter out there as every you come in contact with will tell you the advertising method they sell is the best.
Ignore whatever testimony you see written on these webpages, use these services under a trial based approach before you order that 100000 package or start paying that monthly subscription.
Any method you are interested in should be test and proven in quality. Careful tjought and consideration should be given in order to plan, make decisions and control your business operating expenses.
What works for seasoned campaigners of Internet Marketing does'nt necessary works in the same way for the starter.
Your website is unique just like your fingerprint and its now your duty to determine the most economic,effective and efficient approach in promoting it.
About The Author
R. Urien Shaw
Webmarketing Financial
R. Urien Shaw is a contributor to the WebMarketing Financial Newsletter and the developer of the 43-21 Budgeting Strategy. He is currently a final year student reading for the B.sc in Applied Accounting in London.
apartment cleaning near Highland Park ..Here are 5 questions to flex your mental muscle to.... Read More
Write it, offer it for free on your site and... Read More
I just reviewed a new website and I'm in shock.... Read More
You have spent hours creating a HTML masterpiece, you have... Read More
The shortcut to succeed in business is to do what... Read More
Successful websites extend their reach far and wide! They build... Read More
An important question to answer when creating or revising a... Read More
The Internet can be a confusing place to do business.... Read More
As an authorative hub a link from a DMOZ directory... Read More
Learn How To Use These Six Explosive Marketing Techniques To... Read More
The latest trend in online marketing focuses on local search.... Read More
I was writing the final chapter of my book on... Read More
Ok, now if you've started reading this article thinking that... Read More
Every business owner want to attract more orders and have... Read More
DMOZ is known all over the internet as being the... Read More
When webmasters have created their final master piece, their next... Read More
Writing articles for your site and for the use of... Read More
One of the most frequent questions I get asked by... Read More
The ChallengeWebSiteMarketingPlan.com was to be a companion site to the... Read More
Giving away content is a powerful way to get free... Read More
As a small business owner are you looking at promotional... Read More
1. Directory Linking Create a directory of web sites on... Read More
Keyword can be classified into three categories :-Single word Keyword-Multiple... Read More
Finding the successful keywords is crucial in order to get... Read More
Website promotion is a vital area in internet marketing that... Read More
cleaning lady near Arlington Heights ..One of the best ways to promote a Website inexpensively... Read More
I doubt that anyone reading this article hasn't at one... Read More
Consider for a minute my son's website for grass mowing,... Read More
It's a fact. While most link partners are scrupulously honest... Read More
What is the accepted standard for signatures? Who sets these... Read More
If you have a website and desires to attract traffic... Read More
DMOZ is known all over the internet as being the... Read More
I created my first website in 1995 - it was... Read More
Google is the most popular internet search engine and even... Read More
Do you want to reach millions of potential customers for... Read More
Most people who are not doing well on the internet... Read More
Website promotion is certainly a main focus of all business... Read More
Good Ideas.They are the stuff that form the foundation of... Read More
I was writing the final chapter of my book on... Read More
You can learn many things you didn't know about your... Read More
Giving away content is a powerful way to get free... Read More
In this article I discuss some ineffective and/or unethical website... Read More
No matter what you're marketing or promoting, if your Ad... Read More
When we ran the contest back in 1998 we had... Read More
It's no big secret that banner ads have become less... Read More
We get so caught up with internet marketing and "web... Read More
You have invested your time and money into putting up... Read More
Do you know how your web site fits into the... Read More
What is web-marketing? Why does your business need it?The best... Read More
Quickly making money with a website is the dream of... Read More
Web Site Promotion |