Advertising Approach For The First-time Webmaster

For the first time internet entrepreneur [newbie] the best ways to promote your website at first instance are :

1. Express inclusion of your website for the usual 12 months offered by most of the major search engines. You can choose express inclusion for askjeeves, inktomi, altavista,msn etc but keep in mind to have your site submitted to the local index of your region.

For example if you reside in Toronto, Canada and you are submitting for express inclusion in the DMOZ or Canada.com search engine/directory you must ensure that your site is indexed in the Toronto's business and economy directory. Get your site in the local index first things first.

If your submission listing includes the regional version of the DMOZ directory then thats good enough to go.

One point to note is that many of the major search engines and directories actually inter-relate that is they search across each other's database therefore submitting to only one major engine or directory will satisfice for the Internet Marketing beginner.

2. Next, the most overlooked approach for the first-time website owner is the maximisation of the benefit of offline marketing methods.

Promote your website in exactly the same way you would have promoted a normal business by telling everyone about it.

Word of mouth is still the best way to promote a new business.

Put your motto and logo along with your url address on everything from a pin to an anchor. From stationery, pens, letterheads, postcards, flyers,posters, in your usual email, the list goes on...

You may consider placing classified ads in the local newspapers.

Run other programs such as sponsoring quizzes, prize competitions, trivia and other participating programs with your website address. You might ask readers to submit the answer to a quiz by visiting you website. Anything that gets the local community to know that your website exists. You can do it !!

FACT : You have to make it local before you go global.

Most start-up webmasters usually make the mistake on concentrating on those numerous ways to promote their site and become confused on deciding what works best. What works best can only be determined by careful evaluation of each and every advertising scheme in use on the web today :

  • Publisher/advertisers programs

  • Banner exchanges

  • Exit ads

  • Pay-Per-Click

  • Link Exchanges

  • Search engine blasting

  • FFa, classified ad posting

  • Rotator pages

  • _JavaScript based pop-ups etc

  • Express submit to search engines

  • Search Engine Optimisation

  • Adwords by Google

  • Others

    Its interesting to note that no seller of the above services except for Google and the other search engine services has ever took the time to evaluate your website to decide whether or not your site is most suitable to fit the advertising package they are offering.

    The best approach is to evaluate, evaluate, evaluate. Not everything out there works for everybody in every instant. Test your website across every platform say 10000 visitor package each and assess the outcome one by one.

    Some will work better than others but the ones returning the higher rate of response doesn't necessarily mean they are the most profitable unless they each cost exactly the same per 1000 visitor.

    What I had recommended in the first two paragraphs above should work best for the first-timer and is the most prudent approach.

    Be careful when trying to find the best way of advertising, Don't be caught up in the Internet Marketing clutter out there as every you come in contact with will tell you the advertising method they sell is the best.

    Ignore whatever testimony you see written on these webpages, use these services under a trial based approach before you order that 100000 package or start paying that monthly subscription.

    Any method you are interested in should be test and proven in quality. Careful tjought and consideration should be given in order to plan, make decisions and control your business operating expenses.

    What works for seasoned campaigners of Internet Marketing does'nt necessary works in the same way for the starter.

    Your website is unique just like your fingerprint and its now your duty to determine the most economic,effective and efficient approach in promoting it.

    About The Author

    R. Urien Shaw

    Webmarketing Financial

    http://www.royanopia.co.uk/

    R. Urien Shaw is a contributor to the WebMarketing Financial Newsletter and the developer of the 43-21 Budgeting Strategy. He is currently a final year student reading for the B.sc in Applied Accounting in London.

    http://www.royanopia.co.uk/

    recurring maid service Wilmette ..
    In The News:

    Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.
    New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.
    DoorDash confirms data breach exposing customer names, emails, addresses after social engineering attack. Learn how to protect yourself from scams.
    Concerned about Google's AI scanning your Gmail? Learn how to disable Gemini features that access your emails, Drive files and Chat messages for privacy.
    Google warns Android users about dangerous fake VPN apps hiding malware that steals passwords, banking details and personal data from phones and tablets.
    Apple's digital passport feature lets iPhone users breeze through TSA checkpoints this holiday season using Digital ID technology at 250+ airports.
    A new phishing scam targets family photos with fake "Cloud Storage Full" alerts. Criminals steal credit card information through fake sites. Learn protection tips.
    South Korean scientists create ultra-thin fabric muscles that turn clothes into robotic assistants, lifting 33 pounds while weighing under half an ounce.
    Archer Aviation has acquired Hawthorne Airport for $126M to launch an LA air taxi network ahead of the 2028 Olympics, featuring AI-powered eVTOL operations and next-gen aviation tech.
    Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
    Fake AI apps disguised as "ChatGPT" and "DALLĀ·E" are flooding app stores with dangerous malware that steals data and monitors users without detection.
    Fake buyers demand specific vehicle reports from unknown sites to steal credit card information from car sellers, but warning signs can help identify these scams before paying.
    Android users can now manage apps across multiple devices more easily with Google Play Store's updated remote uninstall button in the latest update.
    NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.
    Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect yourself from fake stores and phishing.
    Commerce Department proposes TP-Link router ban over Chinese security risks. Learn how this potential prohibition could affect your home network and devices.
    Hyundai AutoEver America suffered a data breach affecting 2,000 current and former employees, exposing names, Social Security numbers and driver's license information.
    Washington court rules automated license plate reader images are public records, even when stored by vendors like Flock Safety, setting precedent for transparency.
    Fake airline texts claiming flight cancellations are targeting travelers with convincing scams. Learn how cybercriminals steal personal data and credit card info.
    Discover how iOS 26's new Adaptive Power feature automatically extends iPhone battery life by learning your usage patterns and adjusting performance intelligently.
    New TikTok malware campaign tricks users into running PowerShell commands that download Aura Stealer, which steals credentials and authentication tokens.
    Gaia Family offers fixed upfront pricing for IVF cycles with unlimited embryo transfers and financial protection, partnering with over 100 U.S. fertility clinics.
    The Jetsons Act aims to position Pennsylvania as a leader in advanced air mobility by establishing regulations for hybrid ground-air vehicles.
    Fake Geek Squad invoice emails are targeting users with convincing charges and urgent phone numbers to steal personal information and money.
    Fox News Digital's artificial intelligence newsletter digs into a robot in Russia that faceplanted, George Clooney's alarm and OpenAI's rivalry with the New York Times.
  • The Power of Link Exchanges

    Let's face it. Getting webmasters to link to your site... Read More

    The Ultimate Search Engine Strategy

    Search engine optimisation is big business. Ezines and websites litter... Read More

    Web Site Promotion: How To Use The Power Of Perpetual Marketing To Heat Up Your Sales

    You may ask, what is perpetual marketing?Perpetual marketing means when... Read More

    Search Engine Submission- Don?t be a cheapskate!

    Submitting your website to the main search engines should be... Read More

    Internet Promotion: 20 Phenomenal Ways To Make More Money From Your Customers

    If you desire to succeed in internet promotion, you must... Read More

    Ten High Powered Ways To Increase Your Traffic

    Once you have finshed designing your website, you want to... Read More

    Website Promotion ? Writing Articles Generates Traffic Four Different Ways

    Writing articles and submitting them to free content sites is... Read More

    10 Shocking Ways To Energize Your Sales

    1. Start your own internet radio station. It could be... Read More

    Submitting Your Website With Web Promotion Services

    Once you have built and uploaded your home business website... Read More

    How To Turn Visitors Into Posters

    So your having a hard time turning your visitors into... Read More

    Is Reciprocal Linking Dead?

    There was a time when reciprocal linking was a number... Read More

    How to use Free Website Submission Services

    After you have built your website the next natural step... Read More

    Converting Web Site Home Buyers to First Contacts

    According the National Association of Realtors(R) ("NAR") surveys completed between... Read More

    DMOZ - Is it Still Worth the Submission Time?

    DMOZ is known all over the internet as being the... Read More

    How to Advertise on the Internet

    Do you want to reach millions of potential customers for... Read More

    Are You SURE Your Link Partners Still Link to You?

    It's a fact. While most link partners are scrupulously honest... Read More

    Website Promotion ? The Power of Writing Articles

    I've been operating two small retail Websites for several years... Read More

    Unlock Your Prospects Mind From The Inside

    A prospect's mind is an intimate place... Read More

    5 Reasons Why Link Swapping Is Killing Your Website

    I created my first website in 1995 - it was... Read More

    Donuts Anyone?

    When we ran the contest back in 1998 we had... Read More

    SEO 101 ? The Basics of How to Get to the Top of the Search Engines

    Depending on your site's subject... Read More

    How To Get Valuable Feedback From Your Customers

    You can learn many things you didn't know about your... Read More

    Whats The First Thing Your Prospects See When They Visit Your Website?

    I just reviewed a new website and I'm in shock.... Read More

    DIY SEO Part 3, Advertising

    We have dealt with the tags so the search engines... Read More

    Get Thousands Of Clicks To Your Website For Free

    Do you want to advertise about your website?Wait and have... Read More

    last minute cleaning help Highland Park ..