Advertising Approach For The First-time Webmaster

For the first time internet entrepreneur [newbie] the best ways to promote your website at first instance are :

1. Express inclusion of your website for the usual 12 months offered by most of the major search engines. You can choose express inclusion for askjeeves, inktomi, altavista,msn etc but keep in mind to have your site submitted to the local index of your region.

For example if you reside in Toronto, Canada and you are submitting for express inclusion in the DMOZ or Canada.com search engine/directory you must ensure that your site is indexed in the Toronto's business and economy directory. Get your site in the local index first things first.

If your submission listing includes the regional version of the DMOZ directory then thats good enough to go.

One point to note is that many of the major search engines and directories actually inter-relate that is they search across each other's database therefore submitting to only one major engine or directory will satisfice for the Internet Marketing beginner.

2. Next, the most overlooked approach for the first-time website owner is the maximisation of the benefit of offline marketing methods.

Promote your website in exactly the same way you would have promoted a normal business by telling everyone about it.

Word of mouth is still the best way to promote a new business.

Put your motto and logo along with your url address on everything from a pin to an anchor. From stationery, pens, letterheads, postcards, flyers,posters, in your usual email, the list goes on...

You may consider placing classified ads in the local newspapers.

Run other programs such as sponsoring quizzes, prize competitions, trivia and other participating programs with your website address. You might ask readers to submit the answer to a quiz by visiting you website. Anything that gets the local community to know that your website exists. You can do it !!

FACT : You have to make it local before you go global.

Most start-up webmasters usually make the mistake on concentrating on those numerous ways to promote their site and become confused on deciding what works best. What works best can only be determined by careful evaluation of each and every advertising scheme in use on the web today :

  • Publisher/advertisers programs

  • Banner exchanges

  • Exit ads

  • Pay-Per-Click

  • Link Exchanges

  • Search engine blasting

  • FFa, classified ad posting

  • Rotator pages

  • _JavaScript based pop-ups etc

  • Express submit to search engines

  • Search Engine Optimisation

  • Adwords by Google

  • Others

    Its interesting to note that no seller of the above services except for Google and the other search engine services has ever took the time to evaluate your website to decide whether or not your site is most suitable to fit the advertising package they are offering.

    The best approach is to evaluate, evaluate, evaluate. Not everything out there works for everybody in every instant. Test your website across every platform say 10000 visitor package each and assess the outcome one by one.

    Some will work better than others but the ones returning the higher rate of response doesn't necessarily mean they are the most profitable unless they each cost exactly the same per 1000 visitor.

    What I had recommended in the first two paragraphs above should work best for the first-timer and is the most prudent approach.

    Be careful when trying to find the best way of advertising, Don't be caught up in the Internet Marketing clutter out there as every you come in contact with will tell you the advertising method they sell is the best.

    Ignore whatever testimony you see written on these webpages, use these services under a trial based approach before you order that 100000 package or start paying that monthly subscription.

    Any method you are interested in should be test and proven in quality. Careful tjought and consideration should be given in order to plan, make decisions and control your business operating expenses.

    What works for seasoned campaigners of Internet Marketing does'nt necessary works in the same way for the starter.

    Your website is unique just like your fingerprint and its now your duty to determine the most economic,effective and efficient approach in promoting it.

    About The Author

    R. Urien Shaw

    Webmarketing Financial

    http://www.royanopia.co.uk/

    R. Urien Shaw is a contributor to the WebMarketing Financial Newsletter and the developer of the 43-21 Budgeting Strategy. He is currently a final year student reading for the B.sc in Applied Accounting in London.

    http://www.royanopia.co.uk/

    apartment cleaning near Highland Park ..
    In The News:

    Hyundai AutoEver America suffered a data breach affecting 2,000 current and former employees, exposing names, Social Security numbers and driver's license information.
    Washington court rules automated license plate reader images are public records, even when stored by vendors like Flock Safety, setting precedent for transparency.
    Fake airline texts claiming flight cancellations are targeting travelers with convincing scams. Learn how cybercriminals steal personal data and credit card info.
    Discover how iOS 26's new Adaptive Power feature automatically extends iPhone battery life by learning your usage patterns and adjusting performance intelligently.
    New TikTok malware campaign tricks users into running PowerShell commands that download Aura Stealer, which steals credentials and authentication tokens.
    Gaia Family offers fixed upfront pricing for IVF cycles with unlimited embryo transfers and financial protection, partnering with over 100 U.S. fertility clinics.
    The Jetsons Act aims to position Pennsylvania as a leader in advanced air mobility by establishing regulations for hybrid ground-air vehicles.
    Fake Geek Squad invoice emails are targeting users with convincing charges and urgent phone numbers to steal personal information and money.
    Fox News Digital's artificial intelligence newsletter digs into a robot in Russia that faceplanted, George Clooney's alarm and OpenAI's rivalry with the New York Times.
    Major data breach at Conduent exposes personal information of 10+ million people. Government contractor hit by cyberattack affecting Medicaid, child support systems.
    Texas startup Janta Power raises $5.5M for innovative vertical solar towers that generate 50% more energy than traditional panels while using just one-third the land.
    NASA's twin ESCAPADE spacecraft launched aboard Blue Origin's New Glenn rocket Thursday afternoon from Cape Canaveral, beginning their journey to Mars with arrival expected in 2027.
    Learn how to set email reminders on iPhone and Android so you never forget to reply again. Simple built-in features help you stay organized and on top of messages.
    Discover how Apple's passkeys revolutionize Mac security by replacing vulnerable passwords with biometric authentication and encryption for ultimate protection.
    New survey reveals 78% of parents fear AI scams targeting their kids, yet nearly half haven't discussed these threats. Learn why this dangerous gap exists.
    Chrome now autofills passport and driver's license info automatically. Google's latest browser update adds official document support with encryption and user control.
    Scammers impersonate Department of Veterans Affairs employees claiming veterans owe money, but real VA communications only direct to VA.gov or official channels.
    The AltoVolo Sigma hybrid-electric aircraft flies 500 miles at 220 mph while operating 80% quieter than helicopters, featuring safety systems and compact design.
    Google search scam alert: fake customer service numbers can give scammers remote control of your phone. Learn how to spot these traps and protect yourself.
    Electric vehicles overtake gas cars in total CO2 savings after just two years of driving, with emissions benefits growing over time as power grids get cleaner.
    Louvre Museum reportedly used "Louvre" as password for surveillance system during $100M jewel heist. Learn how weak passwords put even famous institutions at risk.
    Bipartisan AI jobs bill from Sens. Hawley and Warner would require companies to report AI-related layoffs and hiring to Department of Labor quarterly.
    Joe A. from Shelton, Connecticut, lost $228,000 to a ZAP Solutions cryptocurrency investment scam after his divorce, highlighting rising online fraud.
    AI-powered autonomous trucks from Waabi and Volvo target U.S. freight driver shortage with Level 4 self-driving technology and NVIDIA computing platform integration.
    Survive flight disruptions with expert travel tips: Book early morning flights, download airline apps and know your refund rights during service cuts.
  • Ten Free Ways To Promote Your Website

    Often, website owners would like to promote their new business... Read More

    Website Promotion ? Writing Articles Generates Traffic Four Different Ways

    Writing articles and submitting them to free content sites is... Read More

    The High-Impact Viral Marketing Strategies

    Viral Marketing is allowing people to giveaway and use your... Read More

    Website Promotion: 10 Phenomenal Tactics To Reinforce Your Profits

    Here are the website promotion tactics to reinforce and increase... Read More

    4 Steps to a Robot?s Tea Party

    Creating a new website is only the first stage in... Read More

    How to Get Targeted Web Site Traffic from Other Peoples Sites

    Getting targeted web site traffic from other people's websites is... Read More

    Promote Your Web Store

    After spending substantial time and efforts the big day came... Read More

    Online Advertising: 10 Smart Ways To Increase The Perceived Value Of Your Product

    If you have a website promoting any product or service,... Read More

    How To Obtain Free Advertising For Your Online Business

    The beauty of the Internet is that it allows you... Read More

    Ineffective and Unethical Web Site Promotion Methods

    In this article I discuss some ineffective and/or unethical website... Read More

    Promote Your Website: Search Tools

    Many companies after spending a substantial amount of money on... Read More

    Rich Media - Exploring New Territory

    Until recently, audio, video, Flash, and static graphics were all... Read More

    Is Reciprocal Linking Dead?

    There was a time when reciprocal linking was a number... Read More

    Website Marketing 101

    When it comes to website marketing and promotions, you need... Read More

    Website Promotion Ideas: 8 Simple But Effective Tips To Get People To Visit Your Web Site Often

    If you have a website and desires to attract traffic... Read More

    Free Advertising and Traffic Exchanges

    Reading the postings in different Newsgroups it becomes clear that... Read More

    How To Acquire One Way Inbound Links

    How can one get a good ranking in the major... Read More

    Marketing Case Study: Launching WebSiteMarketingPlan.com (2001 - 2002)

    The ChallengeWebSiteMarketingPlan.com was to be a companion site to the... Read More

    Why Your Site Needs Fresh, Relevant Content

    It is said that content is king, but today 'fresh,... Read More

    How To Improve Your Conversion Rate

    Hardly a day goes by that I don't get an... Read More

    Effective Affordable Website Promotion Can Be Achieved

    Seeking effective affordable website promotion should begin with listing your... Read More

    Is Your Website Content Worth Reading or Obvious Search Engine Bait?

    Webmasters are always looking for ways to increase their traffic... Read More

    Search Engine Optimization in an eCommerce World

    Before one can fully understand the importance and necessity of... Read More

    The 5 Key Steps To Promoting Your Website

    Promoting your website can seem like a daunting, complicated task.... Read More

    Online Promotion: 10 Easy Ways To Maintain Profits When The Economy Is Slow

    When the economy is down, your website sales may go... Read More

    cleaning lady near Arlington Heights ..