Advertising Sucks! Long Live The Web!

How much does an advert in Yellow Pages cost? How many enquiries would you expect to get back for that investment each day? 1? 10? 100?

What about an ad in the local newspaper or a trade publication? They don't come cheap. When was the last time you heard an advertising salesman say:

"If you're not happy with the volume of responses and sales you get from the ad I will give you your money back."

How many times have you heard an ad salesman say:

"I will tell you exactly how many people view your advertisement, how long they read it for and which ad they were looking at before they starting reading your ad. You can use this to work out the profile of your potential customers."

Hardly likely is it? Yet this is the kind of information that you can get your hands on via your website.

Expensive is a dirty word. Nothing is about cost - everything is about value. Having a great profile on the web can not only bring you more customers and sales but it can boost the perceived size and stature of your company.

As a business owner of course you want to see your website at the top of the search engines - everyone wants to be higher than their competitors - what value would you put on this?

Imagine placing an ad in a magazine and asking the salesperson:

"Can you guarantee me more sales? Will you give me my money back if people read the ad but don't buy my product?"

It just wouldn't happen. And yet there is a lot of scepticism surrounding the web - I come across it every single day.

"Mike, we've had our fingers burned in the past and though I like what you're saying how do I know you're not one of the cowboys?"

Ultimately nobody will ever buy anything from anybody unless buyer confidence is establsihed - no matter what is being sold. And the only way to establish buyer confidence is to develop a lasting relationship built on trust, two-way communication and transparency of information.

I don't believe that website marketing is, or should be, a black art. I don't believe that copywriting or accounting are black arts. They are all just things that, if you want done right, you need to get the professionals in to do.

*TOP TIP*

Want to know what people are looking for on the web? Visit the following link and type in words related to your business and this nifty tool will give you an indication of what phrases people are typing into search engines to find the products and services you provide. Cool eh?

http://inventory.overture.com/d/searchinventory/suggestion/

Mike Cheney
http://inventory.overture.com/d/searchinventory/suggestion/

[You have my permission to use this article in your newsletter, on your website or anywhere else for that matter as long as it remains unedited and includes the resource box at the bottom.]

About The Author

You can get free access to lots more of my articles plus a Free Bonus Special Report "How To Turn Your Website Into A Customer Magnet" worth a value of ?47 ($85) here: http://inventory.overture.com/d/searchinventory/suggestion/

Wood Dale Chicago prom limo .. Lockport Chicago limo O’Hare
In The News:

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents
Internet browsers are useful, but they can be dangerous. Clicking on malicious links can direct you to dangerous websites that steal information or infect your device.
Apple's latest iOS update introduces advanced artificial intelligence capabilities, which may be capturing and analyzing sensitive information.
Breach site confirmed 56,904,909 Hot Topic users' data leaked online. Tech expert Kurt “CyberGuy" Knutsson says the company's silence makes matters even worse.
Tech expert Kurt “CyberGuy" Knutsson discusses how an innovative Easy-Way kit turns standard strollers electric, simplifying navigation for parents.
Tech expert Kurt “CyberGuy" Knutsson talks about T-Mobile being hacked in broad cyberattack on global phone and internet companies.
Tech expert Kurt “CyberGuy" Knutsson shows you how to add, customize and manage widgets for quick access to apps and info from your iPhone home screen.
Wrong Google searches can not only compromise your device and personal data. They can also bring law enforcement to your doorstep. Hackers are targeting Google searches.
China's Shanghai Kepler Robotics has developed a new humanoid robot that can carry up to 35 pounds per hand for commercial applications across various industries
Checking your hearing has gotten easier with the new hearing test feature in AirPods Pro 2. You can take reliable hearing tests using your iPhone or iPad.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Kurt "CyberGuy" Knutsson explains how a VPN — virtual private network — works and how running it can slow down the operation of your device.
The WalkON Suit F1, an exoskeleton developed to help people with disabilities, can actually walk over to a person in a wheelchair, solving a major problem.
ClickFix, a new scam targeting computer users, is on the rise in the U.S. The scam prompts its targets to click on a link to fix a problem.
Skydweller is the world's largest unmanned solar-powered aircraft that can stay airborne for weeks, and even months, without refueling.
The U.S. government said it is investigating after People's Republic of China hackers targeted commercial telecommunications service providers in the U.S.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Scammers are using increasingly sophisticated ways to lure unsuspecting victims, and some are impersonating an email help desk or support team.
You can unsend or edit your iMessages with the latest iOS updates. Kurt the CyberGuy explains how you can save yourself some potential embarrassment.
Kurt “CyberGuy" Knutsson says there’s been a rise in cybercriminal services using hacked police and government emails to send subpoenas and data requests to U.S. companies.
Kurt “CyberGuy" Knutsson discusses how Axiom Space and luxury designer Prada are collaborating on NASA's Artemis III spacesuit design.
Voice assistants may cause confusion across devices. Tech expert Kurt “CyberGuy" Knutsson offers some solutions to fix it.
Shameless scammers trick veterans into giving personal info or cash. Tech expert Kurt “CyberGuy" Knutsson explores five common scams.
Tech expert Kurt “CyberGuy" Knutsson helps you honor our heroes with these powerful podcasts, audiobooks and documentaries this Veterans Day.

Website Promotion: 10 Reasons Why People Dont Visit Your Web Site

If you are not getting traffic at your website and... Read More

So You Have A New Website But The Phone Isnt Ringing Off The Hook?

So you have a new website but the phone isn't... Read More

What?s in a Name?

Behind every good web page are codes only the search... Read More

Promote Your Website: Search Tools

Many companies after spending a substantial amount of money on... Read More

How to Get More Links to Your Websites and Improve Traffic

I feel the most effective way to get people to... Read More

Joint Venture 101 - The Quickest Way To Build Your eBusiness (PART 1)

This article reveal the same techniques that many Internet marketing... Read More

Build Your Own Online Network

Many online business owners and marketers use a variety of... Read More

Successful Promotion is a State of Mind

Every good marketing plan should have a section on ongoing... Read More

Grassroots Marketing Campaign

Many people, in a rush to spike sales through the... Read More

Instantly Increase Your Sales and Conversions by Adding New Hover Ad Technology to Your Websites

First Generation - The Popup Popups, if you're somehow, strangely,... Read More

11 Ways to Promote Your Blog

1. Ping weblogs.com and other search engines. When you ping... Read More

How To Stop Your Site Disappearing Into The Void

Repetition is the key to getting your adverts and promotion... Read More

Increase Traffic to Your Website Free

When I first began attempting to make money on the... Read More

Ten Free Ways To Promote Your Website

Often, website owners would like to promote their new business... Read More

Three Cost Effective Ways to Get Bumper-to-Bumper Traffic Using Your Vehicle

The following traffic generating ideas do not require costly set-up... Read More

How are Directories Different from Search Engines?

Directories are important to your ranking and success with Search... Read More

I Have A Web Store?? So What?

Just because you put up a web store doesn't mean... Read More

6 Ways to Keep Them Coming Back

It is estimated that it can take the average consumer... Read More

Web Site Promotion: 10 High Powered, Magical Ways To Make Your Web Site Profitable

Are you interested in empowering your website so it will... Read More

Searches and Summaries

The Web is constantly growing and changing. The key issue... Read More

Website Promotion

Have you ever wondered why some websites get a thousand... Read More

Search Engine Submission- Don?t be a cheapskate!

Submitting your website to the main search engines should be... Read More

Unique Selling Propositions - USPs

Got one? Two? Three?If you have competitors, then you should... Read More

10 Highly Effective Ways to Increase Website Traffic and Promote Your Website for Free

There are many ways to promote your website for free... Read More

Improve Your Website In 3 Simple Ways

You may already have thought about the following 3 ways... Read More

Antigo wedding limo ..