Home
>
Web Site Promotion
>
Advertising Sucks! Long Live The Web!

Advertising Sucks! Long Live The Web!

How much does an advert in Yellow Pages cost? How many enquiries would you expect to get back for that investment each day? 1? 10? 100?

What about an ad in the local newspaper or a trade publication? They don't come cheap. When was the last time you heard an advertising salesman say:

"If you're not happy with the volume of responses and sales you get from the ad I will give you your money back."

How many times have you heard an ad salesman say:

"I will tell you exactly how many people view your advertisement, how long they read it for and which ad they were looking at before they starting reading your ad. You can use this to work out the profile of your potential customers."

Hardly likely is it? Yet this is the kind of information that you can get your hands on via your website.

Expensive is a dirty word. Nothing is about cost - everything is about value. Having a great profile on the web can not only bring you more customers and sales but it can boost the perceived size and stature of your company.

As a business owner of course you want to see your website at the top of the search engines - everyone wants to be higher than their competitors - what value would you put on this?

Imagine placing an ad in a magazine and asking the salesperson:

"Can you guarantee me more sales? Will you give me my money back if people read the ad but don't buy my product?"

It just wouldn't happen. And yet there is a lot of scepticism surrounding the web - I come across it every single day.

"Mike, we've had our fingers burned in the past and though I like what you're saying how do I know you're not one of the cowboys?"

Ultimately nobody will ever buy anything from anybody unless buyer confidence is establsihed - no matter what is being sold. And the only way to establish buyer confidence is to develop a lasting relationship built on trust, two-way communication and transparency of information.

I don't believe that website marketing is, or should be, a black art. I don't believe that copywriting or accounting are black arts. They are all just things that, if you want done right, you need to get the professionals in to do.

*TOP TIP*

Want to know what people are looking for on the web? Visit the following link and type in words related to your business and this nifty tool will give you an indication of what phrases people are typing into search engines to find the products and services you provide. Cool eh?

http://inventory.overture.com/d/searchinventory/suggestion/

Mike Cheney
http://inventory.overture.com/d/searchinventory/suggestion/

[You have my permission to use this article in your newsletter, on your website or anywhere else for that matter as long as it remains unedited and includes the resource box at the bottom.]

About The Author

You can get free access to lots more of my articles plus a Free Bonus Special Report "How To Turn Your Website Into A Customer Magnet" worth a value of ?47 ($85) here: http://inventory.overture.com/d/searchinventory/suggestion/

limo prices to midway Crystal Lake west of Randal .. Lockport Chicago limo O’Hare

In The News:

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The number of people affected by a UnitedHealth data breach in February 2024 was actually higher than previously reported and was the largest medical data breach in U.S. history.

A phishing campaign uses Google Calendar to schedule fake meeting invitations that appear legitimate, redirecting targets to phishing sites.

Toll road text scam: Fake messages claim unpaid fees, seek payment via fraudulent links. Kurt “CyberGuy" Knutsson says this scam is becoming increasingly sophisticated and widespread.

Kurt “CyberGuy" Knutsson says these steps ensure that your friends and family get to the exact moment you want them to see. Try it out and streamline your sharing experience.

Tech expert Kurt “CyberGuy" Knutsson offers tips on how to protect your identity: Be vigilant, monitor accounts, use smart security, know theft response.

Tech expert Kurt “CyberGuy" Knutsson says cybercriminals are exploiting iMessage phishing protection, tricking users to reactivate links.

It's hard to imagine life without in-flight Wi-Fi these days – but sky-high web surfing comes with its own set of privacy concerns. Here's how to protect yourself.

Over 400,000 cases of credit card fraud were reported in 2024 to the Federal Trade Commission. The CyberGuy explains how to protect against becoming another victim.

A nondescript metal box transforms into a fully functional electric motorcycle that blurs the line between vehicle and urban infrastructure.

Many apps unrelated to location still ask users for tracking permission, and Texas Attorney General Ken Paxton has filed a lawsuit seeking to end this alleged practice by Allstate.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Melody, the artificial intelligence-powered robot, is life-sized and represents a move toward creating robots that resemble people in appearance and interaction.

Here are five easy smartphone rules from the National Security Agency that you can follow to better protect your mobile device from hackers and scammers.

A U.S. robotics company has developed "Jennie," a robotic pet powered by artificial intelligence that's designed to comfort those facing mental health challenges.

Healthcare records for more than 184 million Americans were breached in 2024, but you can take steps to minimize that risk. Kurt the CyberGuy explains.

The Skyrider X1 from Rictor claims to be the "first amphibious flying passenger motorcycle," and it combines land and air travel in one sleek design.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Home inventory and restoration apps help itemize and track every item in your home in the event you have to make an insurance claim after a natural disaster.

The White House launched a new cybersecurity safety label, the U.S. Cyber Trust Mark, intended to help consumers make informed decisions on smart device safety.

Today's tech can help make life so much easier — if you know how to use it. Here are a few tips on the quickest and best ways to make your phone, laptop and other devices work for you.

Tech expert Kurt “CyberGuy" Knutsson offers Windows 11 restart fixes: Update drivers, run system scans and check hardware.

Sony and Honda's Afeela 1 EV launches with advanced tech and entertainment for $89,900. Tech expert Kurt “CyberGuy" Knutsson gives his takeaways.

With limited hard drive space, tech expert Kurt “CyberGuy" Knutsson offers these tips for storing large video files and photos.

Tech expert Kurt “CyberGuy" Knutsson says the $236,000 Yangwang U9 electric hypercar boasts 1,287 horsepower and can jump obstacles.

Advertising Sucks! Long Live The Web!

Web Site Promotion