Home
>
Web Site Promotion
>
Avoid Search Engine Blacklisting

Avoid Search Engine Blacklisting

The best way to avoid being blacklisted by the search engines is to avoid using some questionable techniques that were once popular to gain high rankings. Even if your website is not blacklisted by using some of the techniques below, it may be penalized (buried in the rankings) so your traffic will suffer all the same. When a search engine blacklists a website it will throw your listing off their site and block your site from coming aboard again. This can be done by blocking the domain name, the IP address or both.

Here are a few techniques to avoid, so that your site will not be blacklisted:

Mirror Websites

Mirror websites are sites with identical content but different URL's. This was once a method used to gain high rankings in the search engines, but since search engines are smarter now, this will only get you penalized or blacklisted.

Doorway (gateway) Pages

Doorway pages are pages with little real content for your visitors that are optimized to rank highly within the search engines. These pages are designed so that visitors will move deeper into the website where the real content lies. Navigation to the doorway pages are usually hidden from the visitors (but not the SE robots) on the homepage.

Invisible Text and Graphics

Using invisible text (text the same or a very similar color to the background) was once used to spam a homepage and some inside pages with non-stop keywords and keyphrases. Also links to doorway pages and hidden site maps can be done with invisible text (or invisible graphics). Some designers will create a graphic link with a 1 pixel by 1 pixel raster image and link this to a hidden inner page such as a hidden site map.

Submitting Pages Too Often

Submitting the same pages to the search engines within a 24 hour period can get you penalized and may delay your website from being listed in the rankings. Some search engines believe that pages submitted sooner than every 30 days is too much. The 30 day rule is a good rule to follow when submitting to multiple search engines.

Using Irrelevant Keywords

Using irrelevant keywords in a website's metatags and / or body copy in order to achieve high rankings will most certainly backfire. Search engines now want to see parity between these two areas and if your site is thought to be spamming with irrelevant keywords, you site will be penalized or blacklisted.

Automated Submissions to the Major Search Engines

Using an automated service or software to submit your website to the search engines can be extremely counterproductive. Most of the major search engines and directories accept manual submissions but do not like to be spammed with the automated ones.

Cloaking

Cloaking is the practice of deceiving both the search engine and the visitor by serving up different pages for each. The visitor sees a nicely designed and formatted page and the search engine robot scans a page of highly optimized text. Any practice that is deceptive should be avoided and the downfall of cloaking is that, if caught, the website can be banned permanently.

Using a Cheap or Free Web Host

Using a cheap or free web host can hurt in the search engine rankings. Frequent downtime, pages taken down for exceeding the bandwidth deter robots from indexing your site. If a robot cannot access your site often enough, your site will be dropped from the search engines. Hosting is cheap, so if you are serious about your website get your own domain name and host not one like: geocities.com/yoursite.

Sharing an IP Address

Sharing an IP Address even from a legitimate web host can get your site in trouble. If you have cleaned up your website from all of the techniques mentioned above and your website still does not get relisted by the search engines in a couple of months, check with your host to see if you are sharing an IP address with other sites. If so, you may consider moving your website to a new host who will give you your own IP address or at least one that is not shared with another company who has had their IP address (an yours) banned by the search engines.

FAST's Director of Business Development and Marketing, Stephen Baker, has stated that globally there are approximately 30 million crawl-able servers and approximately two-thirds have been banned by the FAST network for spamming. If these numbers are correct, your site may be blacklisted or penalize for "guilt by association."

seo solutions and strategies

Kevin Kantola is the CEO of SEO Resource, a California search engine optimization company, and has published many articles over the past 20 years.

limousine Ackley .. Lockport Chicago limo O’Hare

In The News:

A virtual private network can help ensure your information remains security and your privacy remains intact. Kurt the CyberGuy explains.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Artificial intelligence-based cameras are giving air defense operators unprecedented capabilities in monitoring and protecting airspace.

Apple's iOS 18.1 Inactivity Reboot automatically reboots your iPhone if it hasn't been used or unlocked for more than three days, providing better data protection.

An inventor designed rooftop solar panels for a Tesla that draws solar energy while the car is parked, adding travel mileage without plugging in.

There are currently no laws governing what artificial intelligence can and cannot do with the information it gathers; here are 10 things to avoid telling AI chatbots to keep yourself safe.

A credit union with over 240,000 members recently revealed it was targeted by cybercriminals, resulting in a data breach that was part of a two-month attack by hackers.

Scammers have become skilled at creating convincing fake websites that can easily fool unsuspecting users. The CyberGuy offers tips to protect yourself.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

CAPTCHAs, which are used by websites to confirm whether users are people or bots, are harmless, but hackers are using them to infect PCs with malware.

Hackers recently leaked personal information of about 500,000 Americans and stole patient medical records that included lab results and insurance details.

The holiday season sees a rise in mobile shopping scams. Tech expert Kurt “CyberGuy" Knutsson helps you learn how to stay safe.

Tech expert Kurt “CyberGuy" Knutsson says a VPN enhances online banking security by encrypting data and protecting privacy.

Beware of these six sneaky holiday scams. Tech expert Kurt “CyberGuy" Knutsson gives you tips to avoid falling victim.

Tech expert Kurt “CyberGuy" Knutsson reveals how to securely back up and factory reset your Android to protect your privacy and data.

Artificial intelligence is making life easier for cybercriminals, allowing them to create elaborate scams to trick people. Kurt the Cyberguy explains how to protect yourself.

Cut through all the digital clutter and delete multiple emails from your Android simultaneously. Kurt the CyberGuy explains how it's done.

Tips to prevent your holiday decorations from being stolen

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt "CyberGuy" Knutsson lays out the immediate steps you should take if your phone has been hacked and your personal information becomes vulnerable.

Fraudsters are sending people bogus invoices through PayPal as part of a sneaky scam that is going around; here's how to protect yourself from being fooled.

A former Colgate-Palmolive employee was shocked to discover $750,000 had been drained from her 401(k) account. "CyberGuy" offers tips on how to prevent identity theft.

Electric vehicle maker Harbinger recently showed its electric delivery truck can handle icy roads with agility and stability in winter.

To make the busiest time of year more manageable, here are some tricks for tracking your packages, taking quality family photos and curating the perfect Christmas playlist.

Kurt "CyberGuy" Knutsson explains how to keep your online Amazon gift purchases a secret from loved ones or friends this holiday season.

Avoid Search Engine Blacklisting

Web Site Promotion