There are 3 basic components to capturing leads on free traffic exchanges that need to be understood. Lead capture pages , Autoresponder follow up systems , and Ad tracking URLs .
The lead capture page can be hosted anywhere but it needs to have at least one thing on it to be effective... a way to capture a person's email address.
Why waste your traffic exchange credits sending user's to your sales page where they only have 15 seconds to decide whether they are interested in your product or service? It is too easy just to let your website rotate to the next causing you to lose a potential prospect.
If you set up an incentive-laden lead capture web page (by incentive I mean a contest or freebie for providing their email address) that has a short tag line about your product or service combined with a 2 line form consisting of name and email address you have a simple yet incredibly powerful marketing tool.
In fact what would stop you from advertising 5 or 10 different lead capture pages on several traffic exchanges for each product or service you are promoting?
Ok, so you have a person's email address and name. What now?
Let me explain the purspose of an Autoresponder before I do that. An Autoresponder is a script that sends out timed follow up messages to anyone in your Autoresponder email list. If you connect the form on your lead capture page to your Autoresponder you have a virtually unlimited opportunity to advertise to your now " opt in " subscriber.
Your only real job becomes promoting your lead capture pages. The Autoresponder system once set up requires little or no maintenance on your part.
Now when a person sees your incentive laden lead capture page on a Free Traffic Exchange they can quickly scan your opportunity and provide a minimum of information (nobody likes filling in forms, especially when they only have 15 seconds to decide on your offer).
Freebies work well, free downloads, contests, giveaways. People like free stuff and this gives you a nice way to build up credibility with your customer.
To take this a step further you can track your campaigns by replacing the URL for your product with an Ad tracking URL .
This will tell you every time someone clicks on a link within your email message or lead capture page allowing you to weed out ineffective ad copy.
Make sure you set up a different ad tracking URL for each lead capture page or email message and you can truly see how well each of your campaigns are performing in real time.
So get busy creating your lead capture pages, connect them to your Autoresponder follow up system, and start promoting and tracking your campaigns. You should see improvements in your sales and recruiting efforts immediately.
Michael Lawrence is the webmaster for http://www.cobrasurf.com providing Free Web Traffic and Free Website Promotion.
He also publishes a Blog which can be found at http://www.cobrasurf.com containing articles on website promotion and internet marketing.
limousine Ackley .. Lockport Chicago limo O’HareIn order to have more trust in your visitors' eye,... Read More
Yahoo! allows you to set up your own front page... Read More
Are you happy with your website? (Does your business even... Read More
If you are a local business that gets most of... Read More
Depending on your site's subject... Read More
Search engine optimisation is big business. Ezines and websites litter... Read More
How much does an advert in Yellow Pages cost? How... Read More
Here are 10 power secrets to help your website promotion... Read More
Keyword can be classified into three categories :-Single word Keyword-Multiple... Read More
Search engine optimization by some is considered a science and... Read More
Do you know why your website is not making money... Read More
Some "experts" say they don't exist. Apparently we have become... Read More
If you are not getting traffic at your website and... Read More
The best way to avoid being blacklisted by the search... Read More
Congratulations! You and your designer have just finished creating your... Read More
Writing effective web copy begins with an understanding of what... Read More
The internet is a wonderful source of information and full... Read More
Making money with your web site is the dream and... Read More
Giving away content is a powerful way to get free... Read More
Culture and Website Localization With the rise... Read More
Your success on the internet is directly related to how... Read More
Once you have built and uploaded your home business website... Read More
After the incredible success of Hotmail.com, the use of signature... Read More
Assuming that it is legal to do so in your... Read More
Have you ever submitted your ad to an FFA page?... Read More
shuttle from O'Hare Alexander ..When the economy is down, your website sales may go... Read More
We have dealt with the tags so the search engines... Read More
Once you have built and uploaded your home business website... Read More
When webmasters have created their final master piece, their next... Read More
Before you spend your hard earned money, why not first... Read More
We all know the many "free" traffic producing avenues. We... Read More
Here's a fairly obvious Multi Linking Strategy that is probably... Read More
Just because you put up a web store doesn't mean... Read More
The ChallengeWebSiteMarketingPlan.com was to be a companion site to the... Read More
Creating a new website is only the first stage in... Read More
Yes indeed, that's all you've got, 30 seconds to make... Read More
In many cases when you start a new website you... Read More
I doubt that anyone reading this article hasn't at one... Read More
Here are 10 power secrets to help your website promotion... Read More
It's a fact. While most link partners are scrupulously honest... Read More
Giving away content is a powerful way to get free... Read More
You have your site into the search engines, but where... Read More
(but also one of the most crucial part)It is time... Read More
Everybody Loves A Freebie!It's true! Who doesn't like to get... Read More
WEB DIRECTORIESDirectories play an important role in aiding a site's... Read More
Now that you've built your new website you can sit... Read More
What is link popularity?The quantity of links in different websites... Read More
At present there are over 3.3 billion pages indexed by... Read More
Being a restaurant owner means you are always interested in... Read More
Yes, it can be done. Here are 7 ways that... Read More
Web Site Promotion |