Fight For Online Visibility

Would you like to prevent Internet users from visiting your website? You may feel that you're asked a silly question. But then think about why so many investors are silently watching how their web projects are doomed to invisibility from the outset despite nobody wants to conceal his or her own website from the public.

History

In the Internet's Middle Ages - eight to ten years back, everything related to the Web was extremely expensive, from Internet access to web design and programming to hosting, and creative folks built their first websites mostly from a perspective of future opportunities. The then start-ups tried to attract their audiences by interesting information and colorful pictures in hopes that the visitors will find their web pages somehow, through ads or otherwise, and remember the useful Internet address (URL) or add it to favorites in order to come back again and again.

But times have changed. Now, with almost forty million of active domains and twenty million of websites, the archaic approach to entering any online market doesn't work. It's no longer enough to have nice graphics and useful information on web pages and drive some additional traffic to a site via banner ads. To be visible, websites have to compete fiercely for search traffic. Those players on the Web who don't understand new harsh realities are just losing their money and online niches to rivals.

Power of Search

Today's Internet users aren't inclined to compile lists of useful web addresses and then copy and paste or type in domain names like "www.your-greatest-website.com." Of course, an average web surfer has a number of pages bookmarked in the browser, but when it comes to searching the Web for information, products or services, the user goes to a search site and type relevant words or phrases in a search box. What would you do if you needed, for example, a vacuum cleaner or the latest news on a Cabinet reshuffle in Myanmar? Yes, you visit your favorite search site and type in your key search terms there, say, "vacuum cleaner" or "cabinet reshuffle myanmar." The search site will display you its search result page or pages with many links to the information you need. It's simple and effective.

The search sites have become an integrated part of the overall Internet industry and can be classified into two major groups: search engines and directories. The search engines use special programs; so-called spiders or crawlers travel the web, scan web pages and include them in search engine databases. Contrary to the search engines that store information about web pages, the Internet directories are supported manually by human editors, have no automated programs and list websites by categories. Google, MSN, AltaVista, AOL and AlltheWeb are the most popular search engines on a global scale. Yahoo! and DMOZ (ODP) are particularly noteworthy among global directories. Yandex and Rambler - each has a search engine and a directory - have actually captured a search market in Russia and other CIS countries despite they now face tough competition from Google. There are local search sites at the deeper regional level as well. Ukraine, for example, has UaPortal.com.ua and Bigmir.net (directories), and META.ua and Sova.com.ua (search engines) that are besieged by competition from the likes of Google, Yandex and Rambler.

Whatever marketing researches you do, whatever sophisticated web design and programming technologies you apply and whatever great website you launch, your web project will always remain hidden from your target audiences unless your web pages get into search engine databases and are listed among the first 30 search results. Every online business comes to this conclusion sooner or later. Sometimes it happens too late when designers has already sucked in all website budget and sacrificed potential search traffic for expensive and unnecessary graphics or codes.

Lost in Design

Did you ever happen to talk a web project over with a design studio? Seasoned website owners know there are five points which you will be reverted to, no matter what goals you actually wish to get. These sacred cows are "logo, programming language, colors, graphics and site structure." When you ask designers about visibility of a website to your target audiences, its projected positions on the search engine result pages and whether their design concept improves or worsens those positions, you always hear something like "? our team ?creative approach ?newest technologies ?clear design ? harmonizing colors" and so on which return you to the above five dogmas. If you aren't strong enough to resist the spell they used to cast over a client, you'll became addicted to graphics and forget about your primary objectives - visibility to Internet users and high rankings in search engines. Among those who fall into the trap of misunderstanding their own goals are not only newbies, but also experienced folks whose websites have plummeted down in search engines from Top10 to invisibility since they unreasonably agreed to "upgrade" their "obsolete" content-rich recourses to splash pages and inner pages heavy on flash animation and programming codes.

Now it's time to look at how it works. Oh, sorry, how it doesn't work.

Tolerance to Invisibility

There are top needs such as job, health, foodstuffs, car, etc. that millions of citizens depends on in their everyday life, be it in Kiev, Moscow or New York City. Also, we know there are a lot of websites that offer relevant products and services via the Internet, especially in large cities. The point, however, is how reachable and effective the service and product providers are online. To learn whether online resources meet the needs of an average consumer in different cities, we can describe some of the most likely queries with keywords or phrases and type the keywords in a search box of search engines.

For example, let's take Google.com and Google.com.ua that can provide powerful search on New York City and Kiev. If you type "new york city jobs" or "jobs in kiev" (the latter in Russian or Ukrainian, of course) in the search box and hit the Enter, you'll get millions of search results on New York and more than hundred thousand results on Kiev, with the first 30 relevant to the search query in both cases. It's OK; website owners in the recruitment industry do pay attention to their online visibility and traffic to their sites in many countries worldwide. When you're searching for "online food shopping," you can find a lot of online stores in New York, but the Kiev Top 30 results include no direct links to the websites that sell foodstuffs - just free classifieds and links to listings at the Internet directories. It's not bad for the New York shoppers who can choose among one and a half million search results on foodstuffs. But when it comes to other industries that cannot show so many results, say, dentistry, the Kiev and the New York web resources demonstrate almost the same trends; a majority of the dentistry sites have no direct links from Google's search result pages and are searchable only through classifieds and listings at directories, if any. Many of them have slow-loading pages unfriendly to both search engine spiders and Internet users. What did the website owners think about, when they invested in those packages of pictures and programming codes that could never get even a click in the shadows of the competitors? They didn't think. They just listened to their web design contractors.

Here is a classic example. The Kiev web developers who provide outsourcing services say that their best clients are among US small businesses and Ukrainian large companies. Why? Because there is no need to follow rigid requirements in terms of website promotion and visibility, and a contractor may expect a higher fee-to-time ratio. The US clients think an easy availability of broadband services within their country gives them a reason to ignore some common requirements and to believe that huge pictures and codes could also be cool for the dial-up and international users. On the other hand, the Ukrainian key clients often neglect an online visibility issue, as they believe their brand names are widely known both regionally and globally. That's why they trust their contractors absolutely and never draw up the specifications themselves.

The vast majority of website owners around the globe still don't bother imposing limits on graphics and programming codes and don't care about website specifications, especially visibility issues such as keyword and competitor analysis, web page structure, web promotion (http://azurel10n.com/web-promotion-faq.htm), etc. You can launch your web project that way too, but think about what you'll really get: a functional site with tens of thousands of monthly hits or an unreachable online presentation in an Internet-compatible format?

About The Author

Vyacheslav Melnik is the founder and owner of AzureL10n (http://azurel10n.com/), a website specializing in web localization, copywriting and search engine optimization for Runet and Uanet, the Russian and Ukrainian portions of the Internet.

http://azurel10n.com/

green cleaning service Park Ridge ..
In The News:

Reclaim your time from big tech with effective screen time reduction strategies for iPhone and Android, featuring steps to limit app usage and create phone-free zones.
Amazon Prime Day shoppers face threats from 120,000-plus scam websites as cybercriminals prepare phishing traps and malware ahead of the July sales event.
Fox News' AI Newsletter brings you the latest on this rapidly evolving technology.
The AEON humanoid robot tackles labor challenges with Nvidia AI, Microsoft Azure cloud and advanced spatial awareness, working alongside industry leaders Schaeffler and Pilatus.
Google's Ask Photos feature brings AI-powered searches to your photo library, letting you find memories with natural language queries while maintaining privacy controls.
The return of blue book exams emerges as universities fight widespread AI academic dishonesty and educators debate whether to ban AI tools or teach responsible usage.
Signs your phone might be hacked include strange behavior, unauthorized texts, battery drain and pop-ups, while protection involves updating software and avoiding public Wi-Fi.
Tokyo startup H2L has launched Capsule Interface technology enabling full-body robot control with muscle sensors, offering immersive remote operation.
The A.I. industry seems set for growing pains as Big Tech companies scramble for solutions to the medium's unprecedented strain on the power grid.
Fourth of July fireworks cause a 60% spike in lost pets, but GPS trackers and AI photo-matching services like Love Lost can help reunite missing dogs with their families.
Protect yourself from jugging, the rising crime by which thieves monitor ATM users and follow them to steal cash, with six practical safety tips to stay alert and secure.
U.S. airlines like Delta, American and United are selling your domestic flight records to government agencies through the little-known Travel Intelligence Program.
Autonomous robots from Uber Eats are rolling out across U.S. cities, featuring LIDAR sensors, secure compartments and all-weather operation for food and grocery delivery.
Costco has expanded into EV infrastructure with new ultra-fast charging stations that can charge most electric vehicles to 80% in 20-60 minutes while shoppers browse the warehouse.
The new Gemini Robotics On-Device AI allows robots to perform complex tasks without internet, offering enhanced privacy, reliability and adaptability for real-world use.
Protect yourself from Amazon phishing scams by spotting red flags like suspicious sender addresses and spelling errors while using Amazon's Message Center to verify communications.
GAC Group's new Govy AirCab flying car combines lightweight design with advanced safety systems and smart cabin technology to revolutionize city travel with an 18.6-mile range.
The Berkeley Humanoid Light (BHL) is a lightweight, open source humanoid robot that anyone can build using 3D-printed parts and off-the-shelf components.
Meta’s new AI chatbot is getting personal, and it might be sharing more than you realize.
A new threat targets both Android and iPhone users: SparkKitty, a powerful mobile malware strain that scans private photos to steal cryptocurrency recovery phrases and other sensitive data.
Thanks to a team at the University of California, Davis, there's a new brain-computer interface (BCI) system that's opening up real-time, natural conversation for people who can't speak.
Privacy risks are hiding in plain sight, as your personal data is likely being collected, tracked, and sold without your knowledge.
VenHub, a fully autonomous, AI-powered smart store just opened at the LAX/Metro Transit Center in Los Angeles.
A woman's Facebook account takeover reveals dangerous social engineering tactics and provides lessons on recovery, avoiding scams and enacting stronger security measures.
Shanghai engineers are using 432 walking robots to relocate a complex, preserving Shikumen architecture while creating space for a modern underground hub and cultural center.

Why Running Contests Can Help You Attract and Retain Quality Community Members

Assuming that it is legal to do so in your... Read More

Free Advertising the Smart Way

Your biggest asset when becoming an internet marketer is to... Read More

Success Is Simple: Five Steps to Online Success

The Internet can be a confusing place to do business.... Read More

10 Magic Ways To Multiply Your Orders

1. Use reward programs to keep people revisiting your web... Read More

Banners You Cant Ignore

Some "experts" say they don't exist. Apparently we have become... Read More

Website Submission to Open Directory Project - DMOZ

As an authorative hub a link from a DMOZ directory... Read More

Ten Unobvious Ideas To Pull Visitors to Your Real Estate Agent Web Site

The number one key to getting business in the real... Read More

Cross Promote Online For Maximum Profits

Cross promoting is when two or more businesses promote their... Read More

Learn How To Use These Six Explosive Marketing Techniques To Explode Your Website With Traffic

Learn How To Use These Six Explosive Marketing Techniques To... Read More

Internet Web Site Marketing: The Secrets Of Endorsement Marketing

What is endorsement marketing?Endorsement marketing is having famous or reputable... Read More

The Top 10 Most Ludicrous Things You Can Do on Your Web Site

We have a running joke in our office that one... Read More

Power Training for your website

You have permission to publish this article electronically or... Read More

Generating Traffic to Your Web Site

When promoting any product or service every hit to your... Read More

Web Site Promotion: 10 High Powered, Magical Ways To Make Your Web Site Profitable

Are you interested in empowering your website so it will... Read More

Website Promotion: 10 Insiders? Secret For Writing Profitable Ads

Do what I did. Learn these 10 insiders' ad writing... Read More

A Novel Free-For-All Idea

Almost anyone who has tried submitting to free-for-all sites will... Read More

5 Cheap Ways to Promote Your Website Offline

We get so caught up with internet marketing and "web... Read More

Types of Keywords

Keyword can be classified into three categories :-Single word Keyword-Multiple... Read More

7 Affiliate Success Steps

How to get your business exposed for free!Everybody in the... Read More

Internet Directories to Improve Link Popularity

Description: one way of jumpstarting you link campaign is to... Read More

7 Innovative Ways To Advertise Your Web Site

1. Directory Linking Create a directory of web sites on... Read More

How to Get Unlimited Free Advertising

The opportunities for getting free advertising for your product or... Read More

Promotional Tools That Work For Online Businesses!

Promotion... also known as selling. Not an easy task in... Read More

Web Site Advertising: 5 Innovative Ideas To Advertise Your Web Site For Higher Profitability

Hundreds of millions of people have spent thousands of dollars... Read More

Competition Freebies and Sponsorship For Free Advertising and Link Popularity

How many competitions are there running on the net at... Read More

emergency cleaning services Morton Grove ..