Home
>
Web Site Promotion
>
Freebie Promotions - How Giving Away Free Stuff Can Boost Your Business

Freebie Promotions - How Giving Away Free Stuff Can Boost Your Business

Everybody Loves A Freebie!

It's true! Who doesn't like to get free stuff, no matter how cheap, lame or otherwise undesirable? You know it, I know it and you can be darn sure the marketing departments at the big boys out there know it and thrive on it.

So why aren't YOU getting in on this?

Giving away promotional freebies is a great way to get people to buy from you, to sign up for newsletters, to get a heap of free advertising and to generally boost the profile of your business both in the online and offline world.

Thankfully, in the online world these kinds of promotions need not cost a fortune either which again begs the question:

Why aren't you doing this already!

Here's a few reasons why giving away free stuff is such a wonderful thing for your business.

Freebie & Coupon Sites

There are thousands of websites, forums, blogs, newsletters and other online communities who report on nothing but all the freebies currently out there on the internet. If you are giving away something free then these guys will find out about it and will more than likely list what you are giving away on their own sites. That's free advertising for your business and it'll be seen by THOUSANDS of potential new customers! It'll also do no harm to your link popularity and hence search engine rankings...

Turning The Maybe's Into The YES PLEASE's!

How many customers do you think hit your site each day, look at what you are selling, umm, ahh and then leave without buying? Why not give them a very good reason to buy from you, right there and then rather than chancing to fate they might find your competitor's site in the meantime or decide perhaps, they won't purchase what you are selling after all? A freebie promo can do this for you - just offer it as part of the purchasing deal.

Building Your Mailing List

Does no one subscribe to your newsletter? Give them a good reason by giving something away for free to newsletter readers. Easy. Make it something different each month and limit it to say, the first few readers to email you the hundredth word in the newsletter and you'll keep them reading too!

Increase Your Visitors - Virally

Tell-a-Friend scripts used to be a big deal but now they're not used all that much. However! Incentivize this form of viral marketing and it suddenly becomes much more effective. Give access to some kind of freebie if your customer tells a friend about your business and suddenly you've turned a somewhat mediocre form of marketing into a much more useful prospect. Make this freebie and small discount voucher for both the 'teller' and the friend and you've just got yourself two more customers for just a slight hit on your profit margin.

Need we go on? I expect not. If there is an area of your business you are looking to grow them I'm sure you can think of a way in which a promotional freebie, no matter how small, can help you achieve those goals.

But "is it worth it" I hear you say! Of course, but you've gotta be smart about it. DO NOT promise what you can't deliver and DO NOT promise what you can't afford. Fortunately, there are a number of things every online business can afford and here are a few ideas to get you started:

Ideas For Free Stuff Promotions

1) Vouchers, coupons, discounts codes. The simplest freebie you can ever give away. It costs you nothing as an online business (you email the coupon code to the customer rather than printing vouchers) and it can be used in many different ways. For example:

a) Encourage new customers to try out your services by offering new customers and ONLY new customers a $10 discount off their first order...when they spend $40 or more to cover your losses. So you might break even this time, or make a smaller profit, but you have probably got a new customer who'll be back next time for more.

b) Encourage people to sign up for your newsletter by offering a discount voucher for use against your products or services for all registrations. You get a newsletter registrant and a buyer all in one. Of course, you will make this pay back time and again with each newsletter you send out.

c) Ensure a customer bookmarks you site and comes back for more. Simply give away a coupon to use against their NEXT order from you. Make sure this is redeemable for orders over a 'definite profit' level (e.g. $10 of orders over $50) and you've got a winner.

See how easy this is?

2) Ebooks and Other Electronic Media

Depending on the kind of business or service you are offering online, a free ebook giveaway can be an excellent freebie. This is particularly useful for getting people to join mailing lists and you can also offer different ebooks as part of upcoming newsletters too, in order to keep them reading. Make sure you can use the ebook in this way however by checking with the author first. Many are more than happy for the exposure. Alternatively, write your own ebook and get double exposure!

3) Cheap Stuff With Your Logo All Over It...

Now this one will cost you money but if used correctly can become the gift that keeps on giving. Make it something useful, especially something people will put near their computer or office and you'll be giving them a constant reminder of your services. Mouse Mats work great for this.

It will depend on your business on what you give away. For example, a toy store might want to give away a cheapo soft toy, maybe one which didn't sell or can be bought in bulk for peanuts. Slap your branding on it (put a ribbon with you internet address around its neck for example) and voila! Now this freebie becomes a viral advertising machine because these things get left on buses, given away to charity shops, handed down to younger children and so on.

4) Free Services and Samples

Giving away samples of your services is a great way of showcasing your talents and encouraging people to buy. This works particularly well with intangible products, like graphic design services for example. I would advise caution giving samples of physical products however as many people will grab anything they can regardless of whether they are in the slightest bit interested in what you have to offer and this could give you a real headache in terms of costs and the time spent packaging and mailing.

...and of course your own ideas! You know your business better than anyone and there are bound to be ideas specifically suited to your own business area. Think about it!

Everybody loves a freebie and so will your bottom line.

Mark Falco is the owner of the just uk freebies website and free stuff mailing list. He likes to think he knows a thing or two about marketing a website too.

Ancona limousine airport .. Lockport Chicago limo O’Hare

In The News:

Recent reports show many common passwords can be cracked in literally seconds. Kurt the CyberGuy explains how to strengthen your passwords.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Iron, a robot that stands 5 feet, 8 inches tall and weighs 154 pounds, combines advanced artificial intelligence with human-like movement and exceptional vision.

Hertz, the rental car giant, recently confirmed that customer information was exposed through a cyberattack on one of its software vendors.

There are a number of features with AirPods you may or may not know about to take your listening experience to the next level. Kurt the CyberGuy explains.

These 35 Chrome extensions have privacy and security concerns. Tech expert Kurt “CyberGuy" Knutsson says to delete them now.

Tech expert Kurt “CyberGuy" Knutsson says 329,000 mph fusion rocket promises to be fast, disruptive and enable deep-space missions.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Tech expert Kurt “CyberGuy" Knutsson says a new autonomous AI is a game changer that also raises privacy risks. Is your data safe?

Tech expert Kurt “CyberGuy" Knutsson says robots and drones are revolutionizing fruit farming with faster picking and smarter handling.

Landmark Admin revises May 2024 cyberattack scope to show twice as many people were affected. Kurt “CyberGuy" Knutsson gives tips to help stay safe from an insurance data breach.

Tech expert Kurt “CyberGuy" Knutsson talks about how Yamaha’s hydrogen outboard motor could revolutionize boating with zero emissions.

Tech expert Kurt “CyberGuy" Knutsson reveals how to memorialize or remove a deceased loved one’s Facebook account and protect their digital legacy from misuse or scams.

Tech expert Kurt “CyberGuy" Knutsson says an Apple Watch saved psychiatrist Amanda Faulkner by detecting deadly leukemia early.

Scammers and fraudsters are increasingly targeting the most vulnerable, especially nursing homes and the personal data of their residents. Kurt the CyberGuy has safety tips.

Infected USB flash drives can spread malware among multiple organizations in ways that can easily bypass traditional security systems.

With a fully automated warehouse system and AI-powered robots, Ocado's Hive picks, packs and delivers grocery store orders in just a few minutes.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Recycling robots are using artificial intelligence to learn how to sort recyclables by recognizing patterns in colors, textures, shapes and logos.

The Reachy 2 robot is designed to be friendly and approachable, inviting natural interaction and is perfect for research, education and experimenting with embodied AI.

Kurt "CyberGuy" Knutsson shares several easy ways to keep your credit cards safe from digital thieves while you're traveling this summer.

Arcturus sets up cameras around the edges of baseball stadiums to capture real-time action and generate a 3D digital clone of the game.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The CyberGuy explains why healthcare organizations are vulnerable to hackers after there have been a half dozen data breaches this year.

Developed at two California universities, the innovative technology combines brain-computer interfaces with advanced AI to decode neural activity into audible speech.

Freebie Promotions - How Giving Away Free Stuff Can Boost Your Business

Web Site Promotion