Everybody Loves A Freebie!
It's true! Who doesn't like to get free stuff, no matter how cheap, lame or otherwise undesirable? You know it, I know it and you can be darn sure the marketing departments at the big boys out there know it and thrive on it.
So why aren't YOU getting in on this?
Giving away promotional freebies is a great way to get people to buy from you, to sign up for newsletters, to get a heap of free advertising and to generally boost the profile of your business both in the online and offline world.
Thankfully, in the online world these kinds of promotions need not cost a fortune either which again begs the question:
Why aren't you doing this already!
Here's a few reasons why giving away free stuff is such a wonderful thing for your business.
Freebie & Coupon Sites
There are thousands of websites, forums, blogs, newsletters and other online communities who report on nothing but all the freebies currently out there on the internet. If you are giving away something free then these guys will find out about it and will more than likely list what you are giving away on their own sites. That's free advertising for your business and it'll be seen by THOUSANDS of potential new customers! It'll also do no harm to your link popularity and hence search engine rankings...
Turning The Maybe's Into The YES PLEASE's!
How many customers do you think hit your site each day, look at what you are selling, umm, ahh and then leave without buying? Why not give them a very good reason to buy from you, right there and then rather than chancing to fate they might find your competitor's site in the meantime or decide perhaps, they won't purchase what you are selling after all? A freebie promo can do this for you - just offer it as part of the purchasing deal.
Building Your Mailing List
Does no one subscribe to your newsletter? Give them a good reason by giving something away for free to newsletter readers. Easy. Make it something different each month and limit it to say, the first few readers to email you the hundredth word in the newsletter and you'll keep them reading too!
Increase Your Visitors - Virally
Tell-a-Friend scripts used to be a big deal but now they're not used all that much. However! Incentivize this form of viral marketing and it suddenly becomes much more effective. Give access to some kind of freebie if your customer tells a friend about your business and suddenly you've turned a somewhat mediocre form of marketing into a much more useful prospect. Make this freebie and small discount voucher for both the 'teller' and the friend and you've just got yourself two more customers for just a slight hit on your profit margin.
Need we go on? I expect not. If there is an area of your business you are looking to grow them I'm sure you can think of a way in which a promotional freebie, no matter how small, can help you achieve those goals.
But "is it worth it" I hear you say! Of course, but you've gotta be smart about it. DO NOT promise what you can't deliver and DO NOT promise what you can't afford. Fortunately, there are a number of things every online business can afford and here are a few ideas to get you started:
Ideas For Free Stuff Promotions
1) Vouchers, coupons, discounts codes. The simplest freebie you can ever give away. It costs you nothing as an online business (you email the coupon code to the customer rather than printing vouchers) and it can be used in many different ways. For example:
a) Encourage new customers to try out your services by offering new customers and ONLY new customers a $10 discount off their first order...when they spend $40 or more to cover your losses. So you might break even this time, or make a smaller profit, but you have probably got a new customer who'll be back next time for more.
b) Encourage people to sign up for your newsletter by offering a discount voucher for use against your products or services for all registrations. You get a newsletter registrant and a buyer all in one. Of course, you will make this pay back time and again with each newsletter you send out.
c) Ensure a customer bookmarks you site and comes back for more. Simply give away a coupon to use against their NEXT order from you. Make sure this is redeemable for orders over a 'definite profit' level (e.g. $10 of orders over $50) and you've got a winner.
See how easy this is?
2) Ebooks and Other Electronic Media
Depending on the kind of business or service you are offering online, a free ebook giveaway can be an excellent freebie. This is particularly useful for getting people to join mailing lists and you can also offer different ebooks as part of upcoming newsletters too, in order to keep them reading. Make sure you can use the ebook in this way however by checking with the author first. Many are more than happy for the exposure. Alternatively, write your own ebook and get double exposure!
3) Cheap Stuff With Your Logo All Over It...
Now this one will cost you money but if used correctly can become the gift that keeps on giving. Make it something useful, especially something people will put near their computer or office and you'll be giving them a constant reminder of your services. Mouse Mats work great for this.
It will depend on your business on what you give away. For example, a toy store might want to give away a cheapo soft toy, maybe one which didn't sell or can be bought in bulk for peanuts. Slap your branding on it (put a ribbon with you internet address around its neck for example) and voila! Now this freebie becomes a viral advertising machine because these things get left on buses, given away to charity shops, handed down to younger children and so on.
4) Free Services and Samples
Giving away samples of your services is a great way of showcasing your talents and encouraging people to buy. This works particularly well with intangible products, like graphic design services for example. I would advise caution giving samples of physical products however as many people will grab anything they can regardless of whether they are in the slightest bit interested in what you have to offer and this could give you a real headache in terms of costs and the time spent packaging and mailing.
...and of course your own ideas! You know your business better than anyone and there are bound to be ideas specifically suited to your own business area. Think about it!
Everybody loves a freebie and so will your bottom line.
Mark Falco is the owner of the just uk freebies website and free stuff mailing list. He likes to think he knows a thing or two about marketing a website too.
non-toxic cleaning company Winnetka ..Before you spend your hard earned money, why not first... Read More
Acquiring relevant backlinks to your website is one of the... Read More
Successful websites extend their reach far and wide! They build... Read More
The answer to the first question is simple, the difference... Read More
Often, website owners would like to promote their new business... Read More
When setting up your website for SEO (Search Engine Optimization)... Read More
There's such a thing as taking search engine optimization too... Read More
Maybe you are a Doctor or a lawyer. You've built... Read More
Personalized search is a hot topic especially since Yahoo! and... Read More
You may already have thought about the following 3 ways... Read More
The following traffic generating ideas do not require costly set-up... Read More
How to improve conversion rate for your website? How to... Read More
Do you dream of running your own business? Well, get... Read More
Directories are the best means for getting related links and... Read More
If you have a website and desires to attract traffic... Read More
How can one get a good ranking in the major... Read More
Many online business owners and marketers use a variety of... Read More
Virtually all website owners concentrate their efforts and energy into... Read More
There are 3 basic components to capturing leads on free... Read More
You have your site into the search engines, but where... Read More
Professionals in tend to under-estimate the power of the web... Read More
So, you don't have a multi-million dollar advertising campaign? You... Read More
If you are not getting traffic at your website and... Read More
Behind every good web page are codes only the search... Read More
If you want to make money on the web, you... Read More
experienced cleaning professionals Glencoe ..1. Directory Linking Create a directory of web sites on... Read More
There was a time when reciprocal linking was a number... Read More
So you have a new website but the phone isn't... Read More
The opportunities for getting free advertising for your product or... Read More
Once your site is launched, half your battle is won.... Read More
Benefits of Website Localization Maximising profit today... Read More
Imagine that you have a $25,000 marketing budget for your... Read More
Have you even been to CNN's website? Odds are you... Read More
Just because you put up a web store doesn't mean... Read More
Good Ideas.They are the stuff that form the foundation of... Read More
Directories are the best means for getting related links and... Read More
Finding the successful keywords is crucial in order to get... Read More
When webmasters have created their final master piece, their next... Read More
Record keeping measurements for Internet marketing Record keeping tracks money... Read More
Virtually all website owners concentrate their efforts and energy into... Read More
Promoting your website can seem like a daunting, complicated task.... Read More
Write it, offer it for free on your site and... Read More
In this article I discuss some ineffective and/or unethical website... Read More
Holding a contest or sweepstakes can draw a lot of... Read More
Writing effective web copy begins with an understanding of what... Read More
If you're having problems generating a lot of sales at... Read More
You might have heard that banner advertising is dead. Nothing... Read More
Almost anyone who has tried submitting to free-for-all sites will... Read More
Measuring and understanding your Website's success is a critical process... Read More
If you are like most webmasters, your goal is to... Read More
Web Site Promotion |