Home
>
Web Site Promotion
>
How To Improve Your Conversion Rate

How To Improve Your Conversion Rate

Hardly a day goes by that I don't get an email from someone saying:

"Michael, I just don't know what to do. We are not getting sales, nobody is signing up, we are not making any money. What is going wrong?"

They start thinking about search engines, more marketing and expensive advertising. When what they SHOULD be doing is taking a step back and saying;

"Why aren't the people who are already finding my website doing what it is I want them to do?"

If you can get to the bottom of that problem you might not even need to get more people to your website. If you can convert a high percentage of the visitors that are already finding you into sales you won't need to devote as much time and money to marketing your site in the first place. So let's talk about some quickfire ways you can improve your conversion rate.

**This Visitor Will Self-Destruct in 5 Seconds..

You have probably heard a lot of figures and the average seems to be about 4 - 5 seconds: the time you have from when somebody lands on your home page to actually convince them to remain on your site.

You don't have long - after the 5 seconds if people don't see what they want to see they will disappear - forever. What happens is when I come to your site - I am looking to get a series of questions I have in my mind answered as quickly as possible.

For example, I want to know;

- Why you are different to your competitors, maybe where you ship to, how many products do you have on your site? - What sets you apart from everyone else in your region or in your industry? - What do your customers say about you? - Do you have any testimonials? - Do you have any press coverage? - Do you have any accreditations? - What makes your product so special? - What do you actually provide on this website?

I want to know all of these things in about five or six seconds.

Now it is not easy, nobody is saying that it is easy, but you do need to get over these benefits as soon as you can on your homepage. One of the ways you can start to do this is to actually bullet points of information.

**Be Ruthless With The Pages on Your Website

Take a look at your web site and pare down everything that you think is not essential. Try to take a step back, put yourself in the shoes of the customer, look at your website and look at every element and say;

"If I removed that - would my web site be any worse?"

As a customer would that make the experience any worse, would that give the customer less information?

It is quite a scary thing to do. I have been down this road myself. When you start to do this it turns around your whole perspective on what your website is actually trying to do. I have landed on some websites, as I'm sure you have, that have the opening line;

"Welcome to our home page. Welcome to ABC Ltd. We were formed in 1973 and we have 50 staff. Our core services are.."

And it just goes on and on and on - boring long paragraphs. People just don't read like this on the web. They just want something now, they want it yesterday. So you need to think about how your website content is put together.

Don't put things on your site that the managing director wants on there or things that you want on there or the graphic designer or developer wants on there. Put things on there that your CUSTOMER WANTS.

**Don't Try To Be All Things To All Men

Another way you can improve your conversion rate is to try to focus on one single goal for your website or for each page.

The problem I see a lot of people struggle with is that they are trying to do too much with their web site;

- They are trying to sell a product

- They are trying to get people on their subscriber list

- They are trying to give information to their employees

- They are trying to get new business

- They are trying to get information to customers

- They are trying to give information about the community

Just hold fire a minute and zero in on the ultimate goal of the site. What is your site's primary objective?

You need to have one goal for the site or at least one goal for each page.

**Your Website Only Needs To Do One of The Following 2 Things

To help your thinking in this there are really only two things that a web site should do. If you are in the position that you can sell directly over the web that is what you need to do - you need to be selling through your website.

If you can't do that, and there are a lot of companies that can't due to the type of business they are in, then you need to be getting people's contact information. That is it. Just two things.

Either sell to visitors or get their contact information.

Once you realise this, and it might not be a nice thing to hear, because you might look at your site and think that lots of your pages are now redundant, or that certain pages don't sell anything or get contact information. You might realise that specific paragraphs aren't getting contact information for you or selling anything. The entire creation and copywriting process of your website becomes a totally different exercise.

But if you don't focus on one of those two things then nothing is going to happen. I know from experience that not many visitors will read through your homepage, through the about page, through the services page and then dawdle along and click on contact and say;

"I will go to the enquiry form and see how much do you charge."

You might get the odd one. But you are not going to get tens, thousands or tens of thousands. You need to sell something or get contact information. Your website needs to be a machine that does one or both of those things and that is it.

This article is an excerpt of "From Zero To Hero" - a free 30-minute Audio Masterclass you can download here: http://www.websitemarketingbible.com/marketing/

recurring maid service Wilmette ..

In The News:

OpenTable now uses AI to track your dining habits and share insights with restaurants. Learn what data they collect and how to protect your privacy.

Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.

New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.

DoorDash confirms data breach exposing customer names, emails, addresses after social engineering attack. Learn how to protect yourself from scams.

Concerned about Google's AI scanning your Gmail? Learn how to disable Gemini features that access your emails, Drive files and Chat messages for privacy.

Google warns Android users about dangerous fake VPN apps hiding malware that steals passwords, banking details and personal data from phones and tablets.

Apple's digital passport feature lets iPhone users breeze through TSA checkpoints this holiday season using Digital ID technology at 250+ airports.

A new phishing scam targets family photos with fake "Cloud Storage Full" alerts. Criminals steal credit card information through fake sites. Learn protection tips.

South Korean scientists create ultra-thin fabric muscles that turn clothes into robotic assistants, lifting 33 pounds while weighing under half an ounce.

Archer Aviation has acquired Hawthorne Airport for $126M to launch an LA air taxi network ahead of the 2028 Olympics, featuring AI-powered eVTOL operations and next-gen aviation tech.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Fake AI apps disguised as "ChatGPT" and "DALL·E" are flooding app stores with dangerous malware that steals data and monitors users without detection.

Fake buyers demand specific vehicle reports from unknown sites to steal credit card information from car sellers, but warning signs can help identify these scams before paying.

Android users can now manage apps across multiple devices more easily with Google Play Store's updated remote uninstall button in the latest update.

NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.

Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect yourself from fake stores and phishing.

Commerce Department proposes TP-Link router ban over Chinese security risks. Learn how this potential prohibition could affect your home network and devices.

Hyundai AutoEver America suffered a data breach affecting 2,000 current and former employees, exposing names, Social Security numbers and driver's license information.

Washington court rules automated license plate reader images are public records, even when stored by vendors like Flock Safety, setting precedent for transparency.

Fake airline texts claiming flight cancellations are targeting travelers with convincing scams. Learn how cybercriminals steal personal data and credit card info.

Discover how iOS 26's new Adaptive Power feature automatically extends iPhone battery life by learning your usage patterns and adjusting performance intelligently.

New TikTok malware campaign tricks users into running PowerShell commands that download Aura Stealer, which steals credentials and authentication tokens.

Gaia Family offers fixed upfront pricing for IVF cycles with unlimited embryo transfers and financial protection, partnering with over 100 U.S. fertility clinics.

The Jetsons Act aims to position Pennsylvania as a leader in advanced air mobility by establishing regulations for hybrid ground-air vehicles.

Fake Geek Squad invoice emails are targeting users with convincing charges and urgent phone numbers to steal personal information and money.

How To Improve Your Conversion Rate

Web Site Promotion