Home
>
Web Site Promotion
>
How To Use Banner Ads Effectively

How To Use Banner Ads Effectively

It's no big secret that banner ads have become less effective than text links over the years. This phenomenon is called "banner blindness". Banners were so ubiquitous in the early years of the Internet that users simply began to ignore them.

So what did many advertisers do to combat banner blindness? They made their banners harder to ignore by causing them to flash, rotate, jump around, and all sorts of other annoying tricks.

This of course led most users to like banners even less!

Does this mean that banner ads are useless? No, not at all!

There are several things that you can do to make your banner campaigns more effective. First of all, ensure that each of your banners is pleasant to look at and blends in well with the web page it's displayed on. Match up the design and color scheme with those of the site.

This means you'll need to create a customized banner for each and every site you advertise on, but the results will most definitely make the extra effort and expense well worth it!

You also need to place your banners on relevant pages (not just relevant sites). For example, a banner ad for a logo design service will convert much better on an article page about web design than on a page about dog grooming.

Another technique that works extremely well is making your banners look just like regular text links. Here's how to do it:

1 - Create a normal text link for your offer that is designed to fill up the space used by a regular 468x60 banner.

2 - Upload a blank page with the text link on it to your website and view it in your web browser.

3 - Press the "Print Screen" button (Prt Scr).

4 - Load the Windows Paint application and click "Edit", and then "Paste". You'll see a screenshot of your new web page with nothing on it except for the text link.

5 - Click "File", and then "Save As". Save the image as a JPEG.

6 - Load the saved JPEG image into any photo editing program, then crop it to 468x60 pixels. You now have a standard 468x60 banner that looks just like a normal text link!

About The Author

Rick Rouse is the owner of RLROUSE Directory & Informational Resources, one of the fastest growing Directories on the web. Visit http://www.rlrouse.com and submit your URL!

Geneva ohare limo service .. Lockport Chicago limo O’Hare

In The News:

80% of stalking victims are tracked using tech. GPS trackers, like AirTags, are among the most popular ways to do it. Here's how to protect yourself.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt "CyberGuy" Knutsson explains how to protect yourself against artificial intelligence-fueled romance scams, which have become the most common type of fraud in 2025.

Kurt "CyberGuy" Knutsson explains the steps to declutter text messages on a Mac or iPad. Apple offers ways to do this more efficiently.

Here's how to take control of the algorithms on Facebook, YouTube, Instagram and TikTok if your social media feeds aren't showing you content you want to see.

Beware of iCloud scams using urgent messages. Tech expert Kurt “CyberGuy" Knutsson helps you spot the red flags to protect yourself.

Travel abroad worry-free with these top translation apps for travelers. Tech expert Kurt “CyberGuy" Knutsson highlights some favorites.

The European Space Agency's Euclid space telescope was going through preliminary tests in September 2023 when it captured images of an Einstein Ring in a nearby galaxy.

Tech expert Kurt “CyberGuy" Knutsson says hackers are using Microsoft Teams for phishing, vishing and quishing via social engineering.

Red light camera tickets: Not liable to ID the driver; some are fishing expeditions. Tech expert Kurt “CyberGuy" Knutsson helps you fight back against tricky fake tickets.

The apps collecting the most data about you are among the most widely used. Kurt the CyberGuy takes a look at 20 of these apps and how you can protect personal information.

AST SpaceMobile of Texas is developing the world's first global cellular broadband network that can connect directly to your smartphone without special equipment.

Community Health Center, a Connecticut-based healthcare provider, has disclosed a recent data breach affecting over 1 million people in the U.S.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The TruePeopleSearch.com website works for landline and cellphone numbers, allowing you to do a reverse phone lookup for any type of phone number.

A Chinese startup has developed a robot, Mirror Me, that has run about 100 meters in under 10 seconds, pushing the boundaries of robotics and speed.

Bad actors are now mimicking Reddit to spread malware that can steal personal information. CyberGuy shares what you need to know about fake Reddit pages.

An innovative new window system keeps your home comfortable without using a single watt of electricity and could change the way we think about energy efficiency in buildings.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt the CyberGuy offers tips to dramatically reduce the risk of having your information stolen while booking flights, cruises, vehicles and accommodations.

Whoosh to launch a new urban transit system in 2026, offering a unique blend of on-demand service, direct routing and privacy that sets it apart from traditional public transportation.

Spambots, data thieves, and other bad actors run rampant online — more so now than ever before. Here's what to do if one gets ahold of you.

Tech expert Kurt “CyberGuy" Knutsson says the Super Bowl's huge audience makes it a prime target for many types of cybersecurity scams.

It's not just about freeing up space on your computer, Kurt “CyberGuy" Knutsson says. It's about protecting your digital memories and important documents.

From proofreading and research to brainstorming and data analysis, you can use generative AI as a sidekick for just about any task you can dream of.

How To Use Banner Ads Effectively

Web Site Promotion