Ineffective and Unethical Web Site Promotion Methods

In this article I discuss some ineffective and/or unethical website promotion tactics. I talk about them here so that you won't waste your time and resources pursuing them.

Spamming

If you're like me, you're sick and tired of receiving hundreds of spam messages in your mailbox every morning, and you would not consider buying anything they had to offer, even if it's something you really wanted.

Needless to say, spammers are not the most decent people in the world, and it comes as no surprise that many of them are also scam artists posing as eBay or PayPal to steal your credit card information. Everday inexperienced and unsuspecting internet users continue to fall prey to unscrupulous characters from the dark corners of cyberspace.

While spamming is not a completely ineffective promotion tactic, I don't recommend it as a way to promote your site at all. Not only is spamming highly intrusive and unethical, but it could also get you into a lot of trouble. Just imagine how many people you'd have to anger to make a sale or to get a visitor to your site. The search engines will ban your site when they find out that you have been spamming. Various laws are now being made to prosecute spammers.

Pop-up/Pop-under Traffic Schemes

Have you seen ads offering "1,000 visitors for $9.95"?

Consider this: many companies are willing to pay up to $10 or more for every visitor Google or Overture sends to their site. Why wouldn't they spend their $10 to get 1,000 visitors from pop-up ad brokers, instead?

Perhaps they're smart enough to realize that the 1,000 "visitors" they would get from having their sites displayed in pop-up and pop-under windows on other sites are worth less than the one legitimate visitor Google or Overture sends them.

While not necessarily unethical, pop-up advertising is no longer as effective as it used to be. Most web surfers find pop-ups annoying and intrusive, and many now use pop-up blockers to avoid them. Even those who don't have blockers installed on their browsers have grown accustomed to instinctively close pop-ups and pop-unders without taking a glance at them.

A pop-up exchange is a program that allows members to show pop-up windows linking to one another's site. As a member of the exchange, your site would display a pop-up linking to another member's site every time someone visits your site. There is usually an exchange ratio involved. A 2:1 exchange ratio means that for every two pop-ups you show on your site, your pop-up would be displayed once on someone else's site.

Pop-up exchanges aren't especially effective for the reasons mentioned above. Furthermore, they are vulnerable to cheaters who use automated means to fraudulently inflate their credits.

Surfing Exchanges

Surfing exchanges are programs where you surf other people's web sites to get others to surf yours.

In start-page exchanges you to set your home page to a special URL on which another member's site will be displayed every time you start your browser. Alternatively, you may simply bookmark the URL and receive credit every time you visit it.

Click exchanges allow you to earn credits by clicking on other people's links. There is usually a 20- or 30-second timer that counts down the required amount of time you must spend on the site. In return your link will be exposed to other members to click on.

Like pop-up exchanges, these schemes will get you traffic just for the sake of getting traffic-- little of it be of any use. Most people who join these programs are more interested in accumulating credits rather than looking through your site. Many run several traffic exchange programs simultaneously (in different windows) to gain credits on multiple programs rather than exploring a site that they're supposed to explore.

Link Farming

A link farm is a website that has little or no original content and is created for the sole purpose of exchanging links with other websites. Like free-for-all (FFA) pages, link farms have nothing but links to other websites. Link farming has flourished in response to the growing emphasis on link popularity for search placement by many search engines.

Never exchange links with a link farm. Many search engines will penalize or even ban your site for linking to link farms. Obviously, you have no control over who links to you, so you cannot be penalized when link farms link to you. But linking back to them is another story.

Free-for-all (FFA) sites allow anyone to post links on their pages. FFA's generally don't require you to link back to them, so listing your site on FFAs will not hurt your rankings. However, link popularity is not so much as about the sheer number of links to your site as it is about the number of quality links to your site. Search engines are smart enough to tell which links are relevant and which aren't. Securing a handful of inbound links from qualified sites will do you more good than having your site listed on a thousand FFAs.

Article by Oudam Em. Oudam is the webmaster of web launch, a free resource for web site promotion, search engine optimization (SEO), and affiliate programs. Please visit his site for more free tips and tutorials on optimizing and promoting your site.

Wood Dale Chicago prom limo .. Lockport Chicago limo O’Hare
In The News:

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents
Internet browsers are useful, but they can be dangerous. Clicking on malicious links can direct you to dangerous websites that steal information or infect your device.
Apple's latest iOS update introduces advanced artificial intelligence capabilities, which may be capturing and analyzing sensitive information.
Breach site confirmed 56,904,909 Hot Topic users' data leaked online. Tech expert Kurt “CyberGuy" Knutsson says the company's silence makes matters even worse.
Tech expert Kurt “CyberGuy" Knutsson discusses how an innovative Easy-Way kit turns standard strollers electric, simplifying navigation for parents.
Tech expert Kurt “CyberGuy" Knutsson talks about T-Mobile being hacked in broad cyberattack on global phone and internet companies.
Tech expert Kurt “CyberGuy" Knutsson shows you how to add, customize and manage widgets for quick access to apps and info from your iPhone home screen.
Wrong Google searches can not only compromise your device and personal data. They can also bring law enforcement to your doorstep. Hackers are targeting Google searches.
China's Shanghai Kepler Robotics has developed a new humanoid robot that can carry up to 35 pounds per hand for commercial applications across various industries
Checking your hearing has gotten easier with the new hearing test feature in AirPods Pro 2. You can take reliable hearing tests using your iPhone or iPad.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Kurt "CyberGuy" Knutsson explains how a VPN — virtual private network — works and how running it can slow down the operation of your device.
The WalkON Suit F1, an exoskeleton developed to help people with disabilities, can actually walk over to a person in a wheelchair, solving a major problem.
ClickFix, a new scam targeting computer users, is on the rise in the U.S. The scam prompts its targets to click on a link to fix a problem.
Skydweller is the world's largest unmanned solar-powered aircraft that can stay airborne for weeks, and even months, without refueling.
The U.S. government said it is investigating after People's Republic of China hackers targeted commercial telecommunications service providers in the U.S.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Scammers are using increasingly sophisticated ways to lure unsuspecting victims, and some are impersonating an email help desk or support team.
You can unsend or edit your iMessages with the latest iOS updates. Kurt the CyberGuy explains how you can save yourself some potential embarrassment.
Kurt “CyberGuy" Knutsson says there’s been a rise in cybercriminal services using hacked police and government emails to send subpoenas and data requests to U.S. companies.
Kurt “CyberGuy" Knutsson discusses how Axiom Space and luxury designer Prada are collaborating on NASA's Artemis III spacesuit design.
Voice assistants may cause confusion across devices. Tech expert Kurt “CyberGuy" Knutsson offers some solutions to fix it.
Shameless scammers trick veterans into giving personal info or cash. Tech expert Kurt “CyberGuy" Knutsson explores five common scams.
Tech expert Kurt “CyberGuy" Knutsson helps you honor our heroes with these powerful podcasts, audiobooks and documentaries this Veterans Day.

Three Ways to Market Your Web Site Effectively

1. Tell people you have a siteThis might seem blindingly... Read More

DMOZ Editors - Does Absolute Power Corrupt Absolutely?

DMOZ editors are supposed to be professionals in the category... Read More

Website Submission to Open Directory Project - DMOZ

As an authorative hub a link from a DMOZ directory... Read More

Internet Directory Submission, Sure Way To Link Popularity

Most website owners fail to differentiate between a directory and... Read More

Whats The First Thing Your Prospects See When They Visit Your Website?

I just reviewed a new website and I'm in shock.... Read More

Ten High Powered Ways To Increase Your Traffic

Once you have finshed designing your website, you want to... Read More

Planning and Evaluating Marketing Programs

Measuring and understanding your Website's success is a critical process... Read More

Effective Affordable Website Promotion Can Be Achieved

Seeking effective affordable website promotion should begin with listing your... Read More

A Novel Free-For-All Idea

Almost anyone who has tried submitting to free-for-all sites will... Read More

How are Directories Different from Search Engines?

Directories are important to your ranking and success with Search... Read More

A Successful Link Exchange

Interested in boosting your link popularity, raising your Google PR,... Read More

Website Promotion: 10 Volcanic Tactics To Ignite Your Profits

If your website sales are down and you desire to... Read More

Hunting For Online Directories - The In depth Strategy

Directory marketing can help boost your companies performance a great... Read More

How To Ignite Your Sales

If you own a website, you definitely want to improve... Read More

Culture and Website Localization

Culture and Website Localization With the rise... Read More

Youve Got A New Website, But How Do You Get Folks to Look At It?

I took a look at a new Website recently in... Read More

Are You SURE Your Link Partners Still Link to You?

It's a fact. While most link partners are scrupulously honest... Read More

How To Turn Your Clients Into Raving Fans

So, you don't have a multi-million dollar advertising campaign? You... Read More

Web Site Advertising: 10 Blockbuster Secrets To Make Your Web Site More Profitable

Do you want to make your website more profitable?If you... Read More

Website Promotion ? Writing Articles Generates Traffic Four Different Ways

Writing articles and submitting them to free content sites is... Read More

10 Ways To Extend The Reach Of Your Site

Successful websites extend their reach far and wide! They build... Read More

The Power of Testimonials - Unleash the Marketing Prowess of Credibility

Creating a sense of credibility for your product and website... Read More

Why Your Site Needs Fresh, Relevant Content

It is said that content is king, but today 'fresh,... Read More

Website Promotion Internet Marketing Will Keep You On Top

Website promotion Internet marketing is perhaps the most important part... Read More

Sales Marketing: 10 Proven Secrets To Market Your Website Offline

Some Internet marketing experts have claimed that the best way... Read More

Antigo wedding limo ..