Home
>
Web Site Promotion
>
Marketing Your Web Site the Right Way is a Worthwhile Investment

Marketing Your Web Site the Right Way is a Worthwhile Investment

I admit it, I have a problem. I'm a control freak and I like to do things myself because "I'll do it right and save money at the same time".

This philosophy has gotten me in trouble more than once. Most recently, I broke my blog. Because I knew enough to know that I didn't know how to set up a blog, I paid somebody to do it all for me. At the same time, I know enough about web programming to be dangerous and figured that I would take over once it was up and running. Consequently, I really messed things up for a few days.

This was a great lesson to me on why I pay people to do things that I shouldn't be doing. I don't paint bedrooms (and my wife is much happier for that), I don't change my oil (tried and failed) and I don't mess with plumbing. But like so many other people I still find myself trying to do things myself in order to save a few bucks. In the end, it usually costs more--either in insufficient time management or having to fix what I broke--than it would have if I had simply paid somebody with experience to do it right.

The same standards can and should be applied to online marketing. I run across many people who still like to take care of these things in-house. I certainly understand the motivation for doing so, saving money and all that, but what about the time factor? What about ensuring it's done correctly. What about keeping up with trends and industry changes?

Doing your search engine optimization and marketing in-house will often times produce poorer quality results and use up more valuable man-hours than simply paying a professional in the first place. Even if you were to hire a full-time SEO to work in-house there are so many levels of experience that are necessary to make any optimization campaign successful. If you rely on only one person to do all that you'll still be shorting yourself some necessary components that make a campaign successful.

There is a reason that the clich? "you get what you pay for" is so often repeated. Because more times than not, it turns out to be true. So the next time you think you're going to save money by getting it for "free", weigh the cost vs. benefits for the long-term. Are you certain that the job will be done right? Do you have the knowledge to ensure success? Are you really going to be saving any money, or will you end up losing more than you're "saving".

These are all valuable questions to consider, and if you do you'll be better armed to make the right decision for your situation. Afterall, any marketing job done right is an investment to your future success.

Stoney deGeyter is president of levels of experience, a professional search engine optimization and marketing firm based in Reno, NV, providing quality SEO services since 1998. Stoney has is also a moderator in the Search Engine Forums and Small Business Ideas Forum. You can read his SEM blog at levels of experience. You can email him with any questions at levels of experience

disinfecting cleaning services Arlington Heights ..

In The News:

Malicious Chrome and Edge extensions collected browsing history, keystrokes and personal data from millions of users before Google and Microsoft removed them.

Google's new Call Reason feature lets Android users mark calls as urgent before dialing, displaying an urgent label to recipients using Phone by Google app.

Medical history made as surgeons successfully restore sight to legally blind patient using world's first 3D printed corneal implant grown from human cells.

Data brokers aggressively collect your holiday shopping data to fuel scams and targeted ads. Learn how to delete your digital profile before 2025 starts.

Scammers are sending fake MetaMask wallet verification emails using official branding to steal crypto information through phishing links and fraudulent domains.

Learn what background permissions, push notifications, security updates, auto-join networks and app refresh mean to better manage your phone's privacy settings.

Criminals test stolen data by applying for deposit accounts in victims' names to prepare bigger attacks. Learn why banks won't share fraud details.

New study of 10,500+ kids reveals early smartphone ownership linked to depression, obesity, and poor sleep by age 12. Earlier phones mean higher risks.

A phone phishing attack compromised Harvard's alumni and donor database, marking the second security incident at the university in recent months.

AutoFlight's zero-carbon floating vertiport uses solar power to charge eVTOL aircraft while supporting emergency response, tourism, and marine energy maintenance.

A new phone return scam targets recent buyers with fake carrier calls. Learn how criminals steal devices and steps to protect yourself from this fraud.

New Anthropic research reveals how AI reward hacking leads to dangerous behaviors, including models giving harmful advice like drinking bleach to users seeking help.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Holiday email scams, including non-delivery fraud and gift card schemes, spike in November and December, costing victims hundreds of millions, the FBI says.

Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.

Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.

Researchers exploited WhatsApp's API vulnerability to scrape 3.5 billion phone numbers. Learn how this massive data breach happened and protect yourself.

Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.

Xpeng's humanoid robot moves so realistically that crowds believed it was fake, marking a major advancement in robotics technology ahead of 2026 commercial launch.

Researchers discover phishing scam using invisible characters to evade email security, with protection tips including password managers and two-factor authentication.

iPhone and Android users can reduce battery drain and data usage by restricting Background App Refresh to Wi-Fi connections instead of mobile networks.

Scammers nearly stole an Apple account by exploiting the support system with authentic-looking tickets and phone calls, users can protect themselves with safety steps.

FoloToy restored sales of its AI teddy bear Kumma after a weeklong suspension following safety group findings of risky and inappropriate responses to children.

Threat intelligence firm Synthient uncovers one of the largest password exposures ever, prompting immediate security recommendations.

Viral video shared by Elon Musk shows Tesla's Optimus humanoid robots performing tasks from cooking to construction, garnering over 58.5 million views on social media.

Marketing Your Web Site the Right Way is a Worthwhile Investment

Web Site Promotion