I admit it, I have a problem. I'm a control freak and I like to do things myself because "I'll do it right and save money at the same time".
This philosophy has gotten me in trouble more than once. Most recently, I broke my blog. Because I knew enough to know that I didn't know how to set up a blog, I paid somebody to do it all for me. At the same time, I know enough about web programming to be dangerous and figured that I would take over once it was up and running. Consequently, I really messed things up for a few days.
This was a great lesson to me on why I pay people to do things that I shouldn't be doing. I don't paint bedrooms (and my wife is much happier for that), I don't change my oil (tried and failed) and I don't mess with plumbing. But like so many other people I still find myself trying to do things myself in order to save a few bucks. In the end, it usually costs more--either in insufficient time management or having to fix what I broke--than it would have if I had simply paid somebody with experience to do it right.
The same standards can and should be applied to online marketing. I run across many people who still like to take care of these things in-house. I certainly understand the motivation for doing so, saving money and all that, but what about the time factor? What about ensuring it's done correctly. What about keeping up with trends and industry changes?
Doing your search engine optimization and marketing in-house will often times produce poorer quality results and use up more valuable man-hours than simply paying a professional in the first place. Even if you were to hire a full-time SEO to work in-house there are so many levels of experience that are necessary to make any optimization campaign successful. If you rely on only one person to do all that you'll still be shorting yourself some necessary components that make a campaign successful.
There is a reason that the clich? "you get what you pay for" is so often repeated. Because more times than not, it turns out to be true. So the next time you think you're going to save money by getting it for "free", weigh the cost vs. benefits for the long-term. Are you certain that the job will be done right? Do you have the knowledge to ensure success? Are you really going to be saving any money, or will you end up losing more than you're "saving".
These are all valuable questions to consider, and if you do you'll be better armed to make the right decision for your situation. Afterall, any marketing job done right is an investment to your future success.
Stoney deGeyter is president of levels of experience, a professional search engine optimization and marketing firm based in Reno, NV, providing quality SEO services since 1998. Stoney has is also a moderator in the Search Engine Forums and Small Business Ideas Forum. You can read his SEM blog at levels of experience. You can email him with any questions at levels of experience
disinfecting cleaning services Winnetka ..Does your web site's visitors keep on hitting the back... Read More
People are always wanting to attract more visitors to their... Read More
So you've made the perfect web site (in your eyes... Read More
There are 3 basic components to capturing leads on free... Read More
What do you do next! you have been working so... Read More
If you are like most webmasters, your goal is to... Read More
Website promotion is a vital area in internet marketing that... Read More
We have a running joke in our office that one... Read More
The Internet can be a confusing place to do business.... Read More
Success in business thrives on ideas.The more creative you're the... Read More
Many online business owners and marketers use a variety of... Read More
After spending substantial time and efforts the big day came... Read More
Culture and Website Localization With the rise... Read More
This article explains in detail the various issues related to... Read More
This could be the most amazing article to ever be... Read More
When I first began attempting to make money on the... Read More
How to build the ideal website for software archives. View... Read More
Before one can fully understand the importance and necessity of... Read More
Search engine optimisation is big business. Ezines and websites litter... Read More
Being a restaurant owner means you are always interested in... Read More
As a small business owner are you looking at promotional... Read More
Many people, in a rush to spike sales through the... Read More
Think about it, when you browse any web site, you... Read More
Once you have finshed designing your website, you want to... Read More
The best way to avoid being blacklisted by the search... Read More
last minute cleaning help Highland Park ..1. Tell people you have a siteThis might seem blindingly... Read More
Personalized search is a hot topic especially since Yahoo! and... Read More
As an authorative hub a link from a DMOZ directory... Read More
The Google patent application submitted in March, 2005 has generated... Read More
In the early days of developing my home business, I... Read More
The following traffic generating ideas do not require costly set-up... Read More
Most webmasters are familiar with the concept of reciprocal linking.... Read More
Most website owners fail to differentiate between a directory and... Read More
Once you have built and uploaded your home business website... Read More
You have permission to publish this article electronically or... Read More
The latest trend in online marketing focuses on local search.... Read More
"One in a million". What do I mean by that?... Read More
Imagine that you have a $25,000 marketing budget for your... Read More
The Web is constantly growing and changing. The key issue... Read More
1. Selling To Everyone Means You Sell to No OneIf... Read More
Google Sitemaps is a simple and fast way for your... Read More
1. Directory Linking Create a directory of web sites on... Read More
If you master these nitty-gritty website promotion tactics, you'll be... Read More
If you have a website and desires to attract traffic... Read More
Here are 4 of the most easiest and... Read More
Congratulations! You and your designer have just finished creating your... Read More
Writing and distributing articles is fast becoming a popular method... Read More
The Importance of Page ContentThe content of a page is... Read More
DMOZ editors are supposed to be professionals in the category... Read More
My name is Barbara Mascio. I am the founder of... Read More
Web Site Promotion |