An important question to answer when creating or revising a Web site is "What are the goals of this site?" because the answer will drive your site design and marketing decisions.
In Part 1 (http://www.webmarketingarticles.com/CustomerDecision.htm), I took a look at understanding your site visitors' decision making process and providing them with the right information, thus converting more visitors to purchasers.
Here in Part 2 I will present some tips for attracting the right customers to your site and ideas for profiting through information sites.
Breaking Through the Clutter
If you are like most of us, getting people to pay attention and understand how you can help them is a daunting task. Repeated exposure is one way to catch your target customers' interest.
James Maduk has a unique system for doing just that, without becoming a pest. He has what he calls a search engine "Site Mesh" consisting of a hub and spoke family of Web sites (The hub and spoke concept is explained further in Part 1.).
By structuring the sites so they are related, but with each spoke a highly targeted, one-page site selling only a single product, he is able to achieve multiple listings on competitive key words in the search engines.
James explains, "What this means is that instead of having one chance of someone finding my site, I now have 55 chances - or as many chances as I have sales pages."
As an example, James owns three of the top 15 sites currently listed in the Google search engine under "sell audio ebooks", including the #1 and #2 listed sites. These same results appear in the Yahoo! engine as well, all at no cost.
Managing Sales Sites
In Part 1, Karon Thackston explained the multi-step buying decision and why many of your visitors may not yet be ready to purchase. If you own a sales site, those early in the decision process are not likely to buy from you.
There are ways, however, you can attract visitors to your site who are approaching the purchase stage. One is to have a presence on information sites that attract visitors in your target customer groups. On the information sites, visitors are gathering information and evaluating options. In other words, they are preparing to make a purchase.
Michelle Horstman, owner of Choice Promotional Products, www.choicepromotionalproducts.com, says, "I do get hits from advertising on 'informative' sites such as www.barmitzvahfindit.com, where they have a vendor area."
For those on a limited budget, Michelle suggests purchasing advertising on sites that participate in pay-per-click programs like Overture or Google AdWords.
"When you list with Google and others on your own, you may have to pay more than your ROI would justify." She explains. "However, when you advertise with an informational site, that site can afford to pay more for the clicks, since they are supported by multiple vendors/advertisers. Ask the site if they'll offer a trial period so you can see how much traffic it is producing."
Managing an Information Site
If you run an information site, the majority of your visitors will be too early in the decision process to purchase. So how can you both attract visitors in the early decision stages *and* earn revenue?
You can attract information seekers by structuring each page in your site so it gives information on a specific topic. This expands the list of key words through which searchers can find your site.
Other ways to earn revenue from an information site:
In any case, coordinating your Web site marketing to attract visitors in the "right" decision making stage creates a win-win situation. Your visitors find the information they need and you profit - through sales, advertising, or affiliate revenue - by meeting those needs.
About The Author
Bobette Kyle draws upon 10+ years of Marketing/Executive experience, Marketing MBA, and online marketing research in her writing. Her book, "How Much for Just the Spider? Strategic Web Site Marketing for Small-Budget Businesses", shows how to better find, target, and attract Web customers. Read about it at WebSiteMarketingPlan.com - http://websitemarketingplan.com.
Wood Dale Chicago prom limo .. Lockport Chicago limo O’HareHow many competitions are there running on the net at... Read More
Your success on the internet is directly related to how... Read More
In the current competitive climate, tourism-dependant businesses in Coastal Maine... Read More
There are 3 basic components to capturing leads on free... Read More
Free For All Links Pages have been given a bad... Read More
We all know the many "free" traffic producing avenues. We... Read More
If your website sales are down and you desire to... Read More
Well I started out with seven, Free and low cost... Read More
Finding the successful keywords is crucial in order to get... Read More
The first step to starting a profitable online business of... Read More
Every web business should be using testimonials. Testimonials are extremely... Read More
If you are a small business owner with a website,... Read More
Giving away content is a powerful way to get free... Read More
If you own a website, you definitely want to improve... Read More
If you've gone through all the hard work of a... Read More
When I first began attempting to make money on the... Read More
With learning about online promotion, there is so much information... Read More
Website promotion is a vital area in internet marketing that... Read More
Measuring and understanding your Website's success is a critical process... Read More
Yes indeed, that's all you've got, 30 seconds to make... Read More
1. Generate Targeted Traffic from Online Discussion Forums.Online discussion forums... Read More
You may have created and established the best Web site... Read More
Writing effective web copy begins with an understanding of what... Read More
Does your website offer visitors a quick and easy way... Read More
As an authorative hub a link from a DMOZ directory... Read More
Antigo wedding limo ..The Web is constantly growing and changing. The key issue... Read More
Finding the successful keywords is crucial in order to get... Read More
You may have created and established the best Web site... Read More
Driving traffic to your website can be a time consuming... Read More
Market my website? Why should I have to spend time... Read More
Do you know why your website is not making money... Read More
You have your site into the search engines, but where... Read More
When you design a website you should create it so... Read More
If you own a website, you definitely want to improve... Read More
Here are some simple and easy tips on how to... Read More
A prospect's mind is an intimate place... Read More
Would it surprise you to know that Compaq Computer? outsources?... Read More
Are you making money from your website?Will you like to... Read More
Have you ever submitted your ad to an FFA page?... Read More
Many of you will remember the line from the movie... Read More
In the current competitive climate, tourism-dependant businesses in Coastal Maine... Read More
Directory marketing can help boost your companies performance a great... Read More
First Generation - The Popup Popups, if you're somehow, strangely,... Read More
If you have a website promoting any product or service,... Read More
I was writing the final chapter of my book on... Read More
Here's ten simple yet POWERFUL ideas for you to reflect... Read More
With all the "How To" articles, and great advice available... Read More
The ChallengeWebSiteMarketingPlan.com was to be a companion site to the... Read More
If you've gone through all the hard work of a... Read More
Website owners and webmasters who are trying to improve their... Read More
Web Site Promotion |