Home
>
Web Site Promotion
>
Search Engine Optimization in an eCommerce World

Search Engine Optimization in an eCommerce World

Before one can fully understand the importance and necessity of implementing a search engine optimization program into their marketing mix, it is important to look first at the phenomenal statistics regarding Internet use. For example:

There are 7 new people on the Internet every second.
Every 4th person online is buying something right now.
One billion dollars in e-commerce transactions will be conducted this month.
Over one trillion dollars in e-commerce business will be generated this year.
1 out of 8 dollars spent by consumers is spent on online transactions.
(Source: ACCUTIPS.com, December 2003)

Furthermore, according to glreach.com, there were 649 million Internet users online worldwide in March 2003---a 14 percent increase in just one year! That comes out to be about 88 million new users in that year alone.

There can be no question that the Internet is continuing to grow at an amazing pace. While the fact that so many consumers are online is important, it is even more crucial to understand what these consumers are doing while online. The two most outstanding reasons people use the Internet is to communicate (e-mail) and to research (using search engines).

Again, here are a few statistics regarding how people spend their time online (for more statistics and a list of sources, visit glreach.com):

88% of all Internet users use search engines
37% of online shoppers used Google to search for online retailers. Search was used by 25 percent of consumers searching the Web for holiday purchases
For car buying decisions, search engine advertising proved itself a stronger influencer (26 percent) than TV ads (17 percent)
Virtually all affluent adult shoppers (HHI $100K+) use the Web to make or research their purchases. For automobile, computer and travel purchases, Internet use is extraordinarily high (over 90 percent of those surveyed)

When consumers go to the Internet, they use search engines because they are able to find the products they want, reviews, descriptions, consumer ratings, and the best price possible. Consumers are less concerned with where they buy their products as much as they are concerned with how much product they can get for their dollar.

Thus, each day millions of people use search engines to look for items they want to buy on the Internet. Those businesses that appear on the first page of these searches are getting 50% to 70% of the business from these customers. There is little doubt that potential customers are currently using search engines to search for the products and services your company sells. The only real question is, What are you doing to help them find you, instead of your competitors?

There are two ways to have your web site to appear on the first page of any search. The first is to engage in a pay-per-click campaign. The second is to appear on the first page due to free or natural search results. Getting high, natural rankings in major search engines is one of the most efficient and cost effective ways to market and sell your products on the Internet.

Search engines use complex, mathematical algorithms to determine which web sites are ranked high and which are not. If your web site matches the criteria, youre ranked high. If it doesnt, then youre not. Its that simple.

Search engine optimization, then, is designing your website and all of your eCommerce actions so that when consumers search for keywords that are central to your company, your website will appear at the top of the search results.

For example, if your company sells running shoes (a keyword that receives 127,575 searches per month), it would be very beneficial to be one of the top websites on the search engine. If you received only a small percentage of new visitors each month from that top ranking, it would still result in a significant source of revenue.

It might help to think of it this way: At least 10 million Internet searches are performed every month within each major business category. If only 1% of those searches found your website, you would have over 100,000 new visitors to your site each month. If only 1% of those visitors purchased your products or services, you would be making more than 1,000 new sales per month. (The worldwide average is 2.5%, making these conservative estimates.)

The scope of this article is not to look at the methods behind search engine optimization. Instead, it is to look at the importance the Internet is playing in business development today and in the future. The traditional marketing schemes of the past still have their place, but advertising dollars must be allocated to Internet marketing.

As Bruce Carlisle, CEO of SFInteractive said, If you arent putting money into search engines you are letting business walk out the door.

About The Author

This article was written by Mike Barton, of 10x Marketing. 10x Marketing provides companies with Internet marketing solutions that will increase consumer visits on a regular basis, thus increasing potential sales and revenue. Contact 10x Marketing today for more information about your companies Internet potential.

(link to: glreach.com)

glreach.com

limo service at o'hare Carpentersville .. Lockport Chicago limo O’Hare

In The News:

Tech expert Kurt “CyberGuy" Knutsson says a tech support scam used a fake Windows Defender pop-up, tricking the victim to call and download software.

Tech expert Kurt “CyberGuy" Knutsson reveals ways to restore accidentally deleted text messages on your Android phone.

A new study says outdoor security camera apps are among the biggest collectors of user data, including phone numbers, payment details and precise location.

In iOS 18.2 and later, Apple's Mail app enhances email management by automatically sorting messages into distinct categories to help find emails faster.

A virtual private network (VPN) allows computer and smartphone users to mask an IP and create a secure, encrypted connection between a device and the internet.

Android 15's latest feature, Private Space, is like a private vault helping to keep your personal or sensitive apps away from prying eyes.

Cybercriminals have more ways than ever to target teenagers; here are some of the most widespread scams and tricks to watch in order to keep your loved ones safe.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

A humanoid robot named CUE6 has got game. The basketball-playing robot, produced by Toyota, claimed a Guinness World Record for longest shot.

With electronic signatures becoming more common, Kurt the CyberGuy explains how to produce your digital John Hancock for online documents.

Kurt the CyberGuy walks through steps he recommends immediately taking after getting new electronics — like phones or TVs — as gifts this holiday season.

When speaking becomes physically challenging, you can preserve your unique voice using Apple's Personal Voice and Live Speech technology.

Google Maps is deleting location history soon. Tech expert Kurt “CyberGuy" Knutsson shows you how to back it up before it's gone.

iOS 18.2 lets AirTag owners securely share item locations with trusted individuals. Tech expert Kurt “CyberGuy" Knutsson examines the powerful new feature.

The FBI is warning timeshare owners of a telemarketing scam tied to a Mexican drug cartel. Tech expert Kurt “CyberGuy" Knutsson provides steps to stay safe.

Protecting your home network includes securing your router, just like your phone or laptop. Kurt “CyberGuy" Knutsson reveals six ways to protect your Wi-Fi router from hackers.

Kurt “CyberGuy" Knutsson: ConnectOnCall breach leaks sensitive data of 910,000+ patients.

Rising elder scams: How to recognize them and protect yourself and your loved ones. Tech expert Kurt “CyberGuy" Knutsson helps you outsmart the scammers.

There are common habits and oversights that could leave your financial information vulnerable to cybercriminals, according to Kurt the CyberGuy.

Counting calories just got easier with The Drop, the world's first automated nutrition tracker using advanced computer vision and artificial intelligence.

A virtual private network can help ensure your information remains security and your privacy remains intact. Kurt the CyberGuy explains.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Artificial intelligence-based cameras are giving air defense operators unprecedented capabilities in monitoring and protecting airspace.

Apple's iOS 18.1 Inactivity Reboot automatically reboots your iPhone if it hasn't been used or unlocked for more than three days, providing better data protection.

An inventor designed rooftop solar panels for a Tesla that draws solar energy while the car is parked, adding travel mileage without plugging in.

Search Engine Optimization in an eCommerce World

Web Site Promotion