Home
>
Web Site Promotion
>
Ten Unobvious Ideas To Pull Visitors to Your Real Estate Agent Web Site

Ten Unobvious Ideas To Pull Visitors to Your Real Estate Agent Web Site

The number one key to getting business in the real estate
home sales market is to be people's first contact. The
National Association of Realtor's last three surveys between
1999 to 2003 said 66% of buyers stayed with the first real
estate agent they contacted yet only 6% of this number came
from web sites. This number is rising as people become more
comfortable finding their information on the Internet.
There are three ways to show your uniqueness on the
Internet: words, pictures, and interactive activities.

What is pulling prospects to visit your web site? You have
the obvious -- strategic alliances with lenders, title reps,
home inspectors, appraisers and attorneys. Here are ten
ideas that aren't obvious.

1. Use balloons besides at the open house. Print an action
slogan on the balloon along with your URL -- web site
address. An action slogan is very important, otherwise
people will not know what the URL is for. When attending an
outdoor event, like a fair, carry them, place them on your
children's arm so you can find them, and hand them out.
Take the balloons to the kids baseball games or other
sports. If traveling with balloons is difficult, call the
show's event office and find out if there is going to be
someone there with the equipment for balloon blowing. When
you get there, give them a few dollars to blow a few up for
you. You can order all sizes and balloon shapes:
http://www.gopromos.com/store/category.asp?cl=101a1276a1292

2. On brochures add an action request, such as "Search all
area homes for sale anytime." Or change "anytime" to
"24/7". If you don't have this on your brochures, go to an
office supply store and pick up some colorful Avery labels,
or maybe you have some hanging around the office, and create
them yourself. Also add your URL to that action request.
Go ahead and use the stickers for a lock box action request,
"If this house doesn't fit your needs, visit [URL] for a
complete search of other homes in this area".

3. Home-For-Sale Signage. Does your for sale front lawn or
directional signs for the open house have your web site
address on them? If not, add them with along with an action
request for all those not quite ready that are driving by,
or for those that don't have the time to stop at that
particular time.

4. Community bulletin boards. Grocery stores, libraries,
community centers. Post your business cards at minimum.
Create tear off tabs small flyers that fit within their
requirements with an action request and your URL.

5. "Honk, if you want to sell your home" can be a bumper
sticker or a clear sign for the side or rear top portion of
the back window.

6. Glow in the dark banners, stickers and auto stickers.
Home signage like: Visit [URL] for complete information on
this property. Make it a glow in the dark for night time
visual effectiveness.

7. What about the times that you don't have office duty?
What about setting up a table for 3-4 hours outside the
grocery stores. Add a nice table cloth, the balloons, and a
large sign, "Ask me anything about buying a home." Or, "Ask
us anything about selling a home." Switch approaches every
few hours to see which one fits best. I don't suggest place
both out there unless there are two of you. Create tee-
shirts with the same action request along with the URL. Use
a table covering that is the same color as the tee-shirt to
help support your message and attractiveness.

8. Transit ads. What type of transportation is available
in the areas you focus in? Is there massive transit like
buses or metro? Don't forget taxi cabs, inside and out, as
well as the taxi stands. Find out where their direct phone
lines are. Sometimes, yet rare, you can place an Avery
sticker next to. One sign works with well if you have this
ability on your web site: "Take a virtual tour of our
latest properties [URL]."

9. This one is something I dreamed up and it really works.
Rig a button that people can press on the side of your car
window that gives off a recording of the latest houses you
available for sale. Then park in obvious places for people
to see the button. Add a sign on the inside of the window
giving them permission to press the button. Caution, this
doesn't work with some car alarm systems.

10. Merchants. Where do you get your dry cleaning done?
Hair cuts, massages, or other frequented stores. Do you
have some favorite restaurants? Can you stock a business
card holder by the cash register? As a previous owner of
restaurants, the one I like best is when the real estate
agent paid for part of or the whole cost of the menus. In
exchange we allowed them to create some marketing
information on the menus.

Testing is always important when trying new things. In
selling real estate, uniqueness is the key. As said in the
latest National Association of Realtors 2003 survey, most
people perceive all real estate agents as being the same.
But you know you aren't. Yet, how are you showing it? Be
comfortable with being uncomfortable. Create play and fun
and stretch with your marketing. Let it be as unique as you
are and then smile all the way to the bank.

Catherine Franz, business coach. Previously a real
estate agent and exec with National Association of Realtors.
Additional articles and ideas about marketing to attract business:
http://www.gopromos.com/store/category.asp?cl=101a1276a1292
Blog : http://www.gopromos.com/store/category.asp?cl=101a1276a1292

car service from Midway Burlington .. Lockport Chicago limo O’Hare

In The News:

Tech expert Kurt “CyberGuy" Knutsson says a malware app called SpyLend is posing as a financial tool, hitting 100,000-plus downloads.

Tech expert Kurt “CyberGuy" Knutsson says Clone Robotics’ Protoclone mimics humans with 1,000 muscles – too human for comfort.

Tech expert Kurt “CyberGuy" Knutsson urges you to use Apple’s App Privacy Report to see what your apps are really up to.

Tech expert Kurt “CyberGuy" Knutsson talks about how to smoothly transfer your data from an old laptop to a new one using cloud storage or external drives.

Kurt the CyberGuy offers tips to safeguard your personal information as scammers become more sophisticated with scam texts and other methods.

WeRide's unmanned electric delivery van, the Robovan W5, has 194 cubic feet of cargo space and can carry payloads up to about 2,205 pounds

Kurt the CyberGuy recommends deleting 16 browser extensions immediately in response to a report saying more than 3.2 million web users were affected by a security breach.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

A robotics firm in China claims a robot has performed the world's first humanoid robot front flip, which is significantly more difficult than a backflip.

A digital ID may be even more secure than a physical ID. Storing your driver's license in your Apple Wallet is an ideal solution for commuters.

A cybersecurity firm has shed some light on just how common tax scams have become. Kurt the CyberGuy offers his advice for how to protect your refund.

Lifesize Plans offers immersive walk-throughs that allow customers the opportunity to tour a home's design before construction actually begins.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

A man invested $4 million in bitcoin and lost it all with a single click when he was targeted by a vishing scam, which uses phone calls to trick people.

Expandable's Touchdown is a designer trailer that promises a luxury off-grid living experience and unfolds into a home in about 15 minutes.

Major employee screening company data breach affects 3.3 million people. Tech expert Kurt “CyberGuy" Knutsson explains what happened and gives five ways to protect your data.

Kurt “CyberGuy" Knutsson reveals mind-blowing tech that gives you sunlight on demand.

New malware "FrigidStealer" targets Mac computers. Tech expert Kurt “CyberGuy" Knutsson offers four ways to stay safe from infostealer malware.

Kurt “CyberGuy" Knutsson talks about how lab-grown muscles power a biohybrid hand for scalable prosthetics and research.

Reports of task scams have significantly risen in the past four years, according to the Federal Trade Commission. Kurt the CyberGuy offers some red flags.

iPhones have a hidden folder that eats up storage without you knowing it. Kurt the CyberGuy offers some tricks to free up storage on your device.

A recent ransomeware attack targeted Zacks, an American investment firm, and a cybercriminal claimed to have stolen records for millions of customers.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Researchers unveiled a new soft prosthetic hand that combines the natural coordination patterns of our fingers with the decoding of motoneuron activity in the spinal column.

Accidentally deleting a text message on your iPhone or iPad is not a problem if you still need the message. Apple has a built-in way to recover it.

Ten Unobvious Ideas To Pull Visitors to Your Real Estate Agent Web Site

Web Site Promotion