Home
>
Web Site Promotion
>
The 7 Habits of a Successful Web-Marketing Plan

The 7 Habits of a Successful Web-Marketing Plan

What is web-marketing? Why does your business need it?

The best web site and the best web-marketing strategy will not reap the highest possible results, if they are not tightly integrated. Not only do you need a well-designed web site with relevant content and user-friendly navigation, but your site needs to be found by your target audience (prospect customers).

A well-thought web marketing strategy drives traffic to your site through search engines, and other methods. Search engine strategy helps in getting the highest visibility in the search engine ranking, then helps pull the visitors to your web site if your listing is relevant to their initial query. After that, your web site or web page needs to communicate and be relevant in a targeted fashion to what your visitors had in mind when they clicked on your listing or search result.

How does a web site communicate relevancy and targeting? Here are 7 habits a well-thought web-marketing plan needs to include to increase its efficiency.

Habit #1: Keyword strategy

Keyword research must be done to find out what people are actually typing into the search engines.

Of course, it will be important to analyze the competition and your current keywords on an ongoing-basis.

The really important number is the amount of traffic each keyword generates.

Since search engine algorithms and methods are bound to change and are diverse, it is important to revisit your keyword strategy on a regular basis.

Habit #2: Targeted pages to channels or main audience constituencies

The key is to know your audience and address what they are looking for, rather than presenting what your business can offer.

Rather than sending all visitors to your home page and then letting them wander through your web pages, hoping that they will find what they were initially looking for, why not point them in the correct direction and offer them the content they were initially looking for by doing this search query?

Habit #3: Integrating keyword strategy and web content

Also, it is important to point out that keywords need to be re-used in the content itself of the page, and this is done by striking a careful balance between selling to prospect customers, optimizing for search engines, and making the text interesting and useful to your visitors.

Because search engines want repeat customers, they try to return relevant results, so this content cannot be artificially crafted for the purpose of search engine ranking only ; but rather, one must take into consideration the importance of contextual relevancy and content usability.

Habit #4: A call to action

The web page needs to have a call to action, and you need to have some ROI measurement in place to establish the success of your search engine marketing strategy (whether it is paid or unpaid search engine keywords).

Habit #5: Content creation and freshness

Your site needs to grow its content to increase its search marketability, relevancy and ranking.

Indeed, the more fresh content your site has, the more likely it will come up in search results, and the more your audience will come back to your web site.

Habit #6: Integrating your online and offline marketing campaigns

Think about ways of reinforcing the conversion of new prospective leads to consumers.

This can be done through reminders via emails, brochures, coupons, seminars, newsletters, etc.

Habit #7: Link Campaign

You need to get relevant sites to link to your web site. Partner with sites that have good relevant content related to your business and that are the authority or are popular in your field.

These 7 habits will help in increasing the success of your online presence. It is important to ensure you have the right resources committed to your web site and allocate the appropriate budget to maintaining and promoting it.

Don't just build your web site and wait!

##### Publisher's Box #####

?Valerie Prigent, Speron Inc, MyPrivateCoach d/b/a 2004. www.myprivatecoach.com Valerie Prigent is the Web Marketing Coach at MyPrivateCoach. She can be contacted at www.myprivatecoach.com . Get a taste of coaching FREE today, schedule your first free session! This article may be published without the consent of the author so long as the publisher's box is included in the post.

##### End Publisher's Box #####

no-contract cleaning service Mundelein ..

In The News:

Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.

Researchers exploited WhatsApp's API vulnerability to scrape 3.5 billion phone numbers. Learn how this massive data breach happened and protect yourself.

Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.

Xpeng's humanoid robot moves so realistically that crowds believed it was fake, marking a major advancement in robotics technology ahead of 2026 commercial launch.

Researchers discover phishing scam using invisible characters to evade email security, with protection tips including password managers and two-factor authentication.

iPhone and Android users can reduce battery drain and data usage by restricting Background App Refresh to Wi-Fi connections instead of mobile networks.

Scammers nearly stole an Apple account by exploiting the support system with authentic-looking tickets and phone calls, users can protect themselves with safety steps.

FoloToy restored sales of its AI teddy bear Kumma after a weeklong suspension following safety group findings of risky and inappropriate responses to children.

Threat intelligence firm Synthient uncovers one of the largest password exposures ever, prompting immediate security recommendations.

Viral video shared by Elon Musk shows Tesla's Optimus humanoid robots performing tasks from cooking to construction, garnering over 58.5 million views on social media.

Chinese hackers used Anthropic's Claude AI to launch autonomous cyberattacks on 30 organizations worldwide, marking a major shift in cybersecurity threats.

Apple's new Sleep Score feature gives you a rating for your nightly rest quality. Learn how to set it up on your Apple Watch and iPhone today.

Essential phone settings to enable before losing your device, including Find My network, location services and security features for iPhone and Android.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Cybersecurity research shows weak passwords remain a major threat, with simple patterns and number sequences putting millions of accounts at risk.

New Android malware BankBot YNRK silences phones, steals banking data and drains crypto wallets automatically. Learn how this advanced threat works.

FDA approves first human trial for Paradromics' brain-computer interface that could restore speech for paralyzed patients through neural technology.

New phishing platform QRR targets Microsoft 365 users across 1,000 domains in 90 countries. Learn how to spot fake login pages and protect your accounts.

OpenTable now uses AI to track your dining habits and share insights with restaurants. Learn what data they collect and how to protect your privacy.

Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.

New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.

DoorDash confirms data breach exposing customer names, emails, addresses after social engineering attack. Learn how to protect yourself from scams.

Concerned about Google's AI scanning your Gmail? Learn how to disable Gemini features that access your emails, Drive files and Chat messages for privacy.

Google warns Android users about dangerous fake VPN apps hiding malware that steals passwords, banking details and personal data from phones and tablets.

Apple's digital passport feature lets iPhone users breeze through TSA checkpoints this holiday season using Digital ID technology at 250+ airports.

The 7 Habits of a Successful Web-Marketing Plan

Web Site Promotion