Home
>
Web Site Promotion
>
The 7 Habits of a Successful Web-Marketing Plan

The 7 Habits of a Successful Web-Marketing Plan

What is web-marketing? Why does your business need it?

The best web site and the best web-marketing strategy will not reap the highest possible results, if they are not tightly integrated. Not only do you need a well-designed web site with relevant content and user-friendly navigation, but your site needs to be found by your target audience (prospect customers).

A well-thought web marketing strategy drives traffic to your site through search engines, and other methods. Search engine strategy helps in getting the highest visibility in the search engine ranking, then helps pull the visitors to your web site if your listing is relevant to their initial query. After that, your web site or web page needs to communicate and be relevant in a targeted fashion to what your visitors had in mind when they clicked on your listing or search result.

How does a web site communicate relevancy and targeting? Here are 7 habits a well-thought web-marketing plan needs to include to increase its efficiency.

Habit #1: Keyword strategy

Keyword research must be done to find out what people are actually typing into the search engines.

Of course, it will be important to analyze the competition and your current keywords on an ongoing-basis.

The really important number is the amount of traffic each keyword generates.

Since search engine algorithms and methods are bound to change and are diverse, it is important to revisit your keyword strategy on a regular basis.

Habit #2: Targeted pages to channels or main audience constituencies

The key is to know your audience and address what they are looking for, rather than presenting what your business can offer.

Rather than sending all visitors to your home page and then letting them wander through your web pages, hoping that they will find what they were initially looking for, why not point them in the correct direction and offer them the content they were initially looking for by doing this search query?

Habit #3: Integrating keyword strategy and web content

Also, it is important to point out that keywords need to be re-used in the content itself of the page, and this is done by striking a careful balance between selling to prospect customers, optimizing for search engines, and making the text interesting and useful to your visitors.

Because search engines want repeat customers, they try to return relevant results, so this content cannot be artificially crafted for the purpose of search engine ranking only ; but rather, one must take into consideration the importance of contextual relevancy and content usability.

Habit #4: A call to action

The web page needs to have a call to action, and you need to have some ROI measurement in place to establish the success of your search engine marketing strategy (whether it is paid or unpaid search engine keywords).

Habit #5: Content creation and freshness

Your site needs to grow its content to increase its search marketability, relevancy and ranking.

Indeed, the more fresh content your site has, the more likely it will come up in search results, and the more your audience will come back to your web site.

Habit #6: Integrating your online and offline marketing campaigns

Think about ways of reinforcing the conversion of new prospective leads to consumers.

This can be done through reminders via emails, brochures, coupons, seminars, newsletters, etc.

Habit #7: Link Campaign

You need to get relevant sites to link to your web site. Partner with sites that have good relevant content related to your business and that are the authority or are popular in your field.

These 7 habits will help in increasing the success of your online presence. It is important to ensure you have the right resources committed to your web site and allocate the appropriate budget to maintaining and promoting it.

Don't just build your web site and wait!

##### Publisher's Box #####

?Valerie Prigent, Speron Inc, MyPrivateCoach d/b/a 2004. www.myprivatecoach.com Valerie Prigent is the Web Marketing Coach at MyPrivateCoach. She can be contacted at www.myprivatecoach.com . Get a taste of coaching FREE today, schedule your first free session! This article may be published without the consent of the author so long as the publisher's box is included in the post.

##### End Publisher's Box #####

cleaning service near Bannockburn ..

In The News:

Learn how to act against cybercriminals in 2026 with essential security steps like two-factor authentication, software updates and credit freezing.

Choose between OpenAI releasing Sora text-to-video model, the AI race heating up, or Waymo driverless cars launching in cities across the country

Learn how to set up Google Maps and Apple Maps on your phone to automatically remember where you parked. Step-by-step instructions for enabling location services and parking detection.

Phishing scammers use rnicrosoft.com domain to impersonate Microsoft by replacing "m" with "rn" in typosquatting attacks that steal login credentials.

OpenAI announces new teen safety rules for ChatGPT users under 18, blocking romantic roleplay and requiring extra caution on body image topics.

A 2025 data breach at fintech company 700Credit exposes personal information of more than 5.8 million people through compromised third-party integration partner.

Retailers lose $76.5 billion annually to return fraud as nearly 10% of U.S. retail returns involve fraudulent activity, with $850 billion in returns expected in 2025.

ShinyHunters claims responsibility for stealing 94GB of Pornhub user data affecting over 200 million records and demands Bitcoin ransom.

ChatGPT 2025 now connects to Apple Music, Canva, Expedia, TripAdvisor and OpenTable through built-in apps that help users create playlists, design graphics and more.

Apple releases emergency patches for two zero-day vulnerabilities actively exploited in attacks. iPhone and iPad users urged to update immediately.

DoorDash launches Zesty, an AI-powered social app that recommends restaurants through conversational search, now testing in San Francisco and New York.

Cybersecurity firm Infoblox reveals that over 90 percent of parked domains now redirect visitors to scams and malware, making simple typos extremely dangerous.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

GPT-5.2 is now live for all ChatGPT users with improved coding, writing and image interpretation, with Kurt Knutsson offering his review.

New iPhone replacement scam uses pressure tactics and fake carrier calls to steal devices from buyers. Criminals claim shipping errors and demand urgent returns.

Amazon Ring's new facial recognition feature sparks privacy controversy as Electronic Frontier Foundation critics argue the AI upgrade expands surveillance risks.

New Android banking trojan Sturnus steals credentials, reads encrypted messages and controls devices.

Denmark's 3D-printed student village proves automation builds 36 apartments faster than traditional methods. Skovsporet project shows housing future.

Discover Android's new Sound Notifications feature that alerts you to smoke alarms, doorbells, and baby cries even when wearing headphones.

New SantaStealer malware reportedly threatens holiday shoppers with password theft. This Christmas-themed info-stealer targets browsers and crypto wallets.

The Christmas season brings a surge in Netflix phishing scams targeting shoppers with fake emails. Stacey P received convincing scam but verified account first.

San Francisco Giants invite Jamie Grohsong to throw ceremonial first pitch at Oracle Park after he learned to play baseball with a bionic hand following an injury.

FBI warns cybercriminals are stealing family photos from social media to create fake proof of life images in virtual kidnapping scams targeting victims.

Instagram's new 'Your Algorithm' tool lets you control your Reels feed in real time. The app now gives you power to customize what videos you see.

Major Marquis fintech breach exposes 400,000-plus Americans' data through unpatched SonicWall vulnerability, with Texas hardest hit at 354,000 affected.

The 7 Habits of a Successful Web-Marketing Plan

Web Site Promotion