The Power of Link Exchanges

Let's face it. Getting webmasters to link to your site is difficult.

But a good linking strategy is necessary to build link popularity - a measure of the popularity of a website based on the number of other website's linking to it. And at the same time it has become very difficult to compete on the internet with websites that have 1000s of backlinks, sites that have their carefully chosen anchor text firmly in place.

So let's do the math. If you as a webmaster were to gain one new link to your site every day for one year you would only have 365 backlinks. Even with a more optimistic 2 links a day we are still only talking about 730 links. They may seem like a lot but in the real world of the internet and depending on the keywords you are competing for, you may need hundreds or even thousands more.

Why? Because link popularity is the ultimate tool in achieving ranking. Link popularity is measured by the number and quality of inbound links to your site. The more you increase the link popularity of your web site, the probability of maintaining a higher search engine position for a longer period of time becomes more likely. Inbound links help to attain high search engine rankings for your web site, while producing traffic from visitors clicking through on the links themselves.

So you have a dilemma. You need hundreds maybe even thousands of inbound links to your site. But how can one individual possibly achieve this goal given the numbers of backlinks needed and the hours it takes to accomplish such a task?

There is only one solution. A link exchange. The only effective way to get the sheer amount of backlinks needed to compete is to coop with other webmasters in a large group and share the wealth of pages that is owned by the group. It is similar to risk management. You utilized the power of large numbers of people.

Link exchanges are sites that bring webmasters together to cooperate in the exchange of links for the benefit building both pagerank and link popularity. They are commonly used to gain link popularity which will increase ranking in search engines like Yahoo! or Google. Both of these engines use link popularity as a factor in calculating web pages ranking in the search engine results. One such link exchange, http://www.digitalpoint.com/tools/ad-network/?s=4380, is just one of the many sites that will help you accomplish your inbound link goals.

Be very careful to choose the correct anchor text when signing up to a link exchange. Anchor text is the text within the hyperlink. The major search engines look carefully at this text to help determine what your page is about. For example if there are 1000 pages linking to yours with the words "buy a car" then you will likely do very well when someone uses the search phrase "buy a car". Simple huh?

An example of the power of anchor text is what is known as a "google bomb". If enough sites link to a specific website with the same anchor text then that site will rank well for that term regardless of whether the keywords are even found on the page.

Remember to let the other webmasters painstakingly search out the individual reciprocal linking partners while you and I harness the power of large numbers of webmasters by using a link exchange.

Timothy D. Arnold is arguably one of the most prominent experts in the site promotion area. You can visit his site at http://www.free-text-link-exchange.com

Batchtown Chicago prom limo .. Lockport Chicago limo O’Hare

In The News:

A virtual private network can help ensure your information remains security and your privacy remains intact. Kurt the CyberGuy explains.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Artificial intelligence-based cameras are giving air defense operators unprecedented capabilities in monitoring and protecting airspace.

Apple's iOS 18.1 Inactivity Reboot automatically reboots your iPhone if it hasn't been used or unlocked for more than three days, providing better data protection.

An inventor designed rooftop solar panels for a Tesla that draws solar energy while the car is parked, adding travel mileage without plugging in.

There are currently no laws governing what artificial intelligence can and cannot do with the information it gathers; here are 10 things to avoid telling AI chatbots to keep yourself safe.

A credit union with over 240,000 members recently revealed it was targeted by cybercriminals, resulting in a data breach that was part of a two-month attack by hackers.

Scammers have become skilled at creating convincing fake websites that can easily fool unsuspecting users. The CyberGuy offers tips to protect yourself.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

CAPTCHAs, which are used by websites to confirm whether users are people or bots, are harmless, but hackers are using them to infect PCs with malware.

Hackers recently leaked personal information of about 500,000 Americans and stole patient medical records that included lab results and insurance details.

The holiday season sees a rise in mobile shopping scams. Tech expert Kurt “CyberGuy" Knutsson helps you learn how to stay safe.

Tech expert Kurt “CyberGuy" Knutsson says a VPN enhances online banking security by encrypting data and protecting privacy.

Beware of these six sneaky holiday scams. Tech expert Kurt “CyberGuy" Knutsson gives you tips to avoid falling victim.

Tech expert Kurt “CyberGuy" Knutsson reveals how to securely back up and factory reset your Android to protect your privacy and data.

Artificial intelligence is making life easier for cybercriminals, allowing them to create elaborate scams to trick people. Kurt the Cyberguy explains how to protect yourself.

Cut through all the digital clutter and delete multiple emails from your Android simultaneously. Kurt the CyberGuy explains how it's done.

Tips to prevent your holiday decorations from being stolen

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt "CyberGuy" Knutsson lays out the immediate steps you should take if your phone has been hacked and your personal information becomes vulnerable.

Fraudsters are sending people bogus invoices through PayPal as part of a sneaky scam that is going around; here's how to protect yourself from being fooled.

A former Colgate-Palmolive employee was shocked to discover $750,000 had been drained from her 401(k) account. "CyberGuy" offers tips on how to prevent identity theft.

Electric vehicle maker Harbinger recently showed its electric delivery truck can handle icy roads with agility and stability in winter.

To make the busiest time of year more manageable, here are some tricks for tracking your packages, taking quality family photos and curating the perfect Christmas playlist.

Kurt "CyberGuy" Knutsson explains how to keep your online Amazon gift purchases a secret from loved ones or friends this holiday season.

The Power of Link Exchanges

Web Site Promotion