Three Ways to Market Your Web Site Effectively

1. Tell people you have a site

This might seem blindingly obvious, but it's remarkable the number of people that don't promote their Web site addresses. Every piece of your business literature that is put before customers and prospects should contain your site's address, from stationery (letterheads, business cards, compliments slips, faxes and invoices) to marketing collateral (brochures, price lists and packaging).

If you use email, set up a signature that will appear at the end of every message you send. This should contain your name, position, your company's name, phone number(s) and, of course, your Web address. Email me at signature@nigelgordijk.co.uk and you'll receive a signature example template in an automatic reply.

2. Encourage repeat visits

Research has shown that many customers decide if they wish to do business with a company after they have visited its Web site seven times. Here are simple ways to encourage repeat visits:

Keep it up-to-date. Nothing discourages visitors more than a site that is clearly not maintained regularly. Make sure that company information is current, including contact details, personnel listings and prices.

Make it easy to use. If your site is poorly designed and relevant content is difficult to find, then no-one will be bothered to waste time looking for it. Web users are notoriously impatient, so make sure pages are clearly laid out and links (including navigation) is simply worded. If you have a particularly large site, consider having your own search engine on it to make information easier to find.

Make it quick. More and more people are using high-speed broadband connections but a significant number are still using slower dial-ups to access the Internet. Consider this when you design and programme your site; people won't return if they know your pages take several minutes to load.

3. Register your Web site with search engines

More than half of site visits are via search engines, so don't underestimate their influence on how many visitors your site will get.

You may find companies that offer to submit your site to hundreds of search engines; there is even software that can do this for you. There are really only four or five major search engines that you need to consider (ask yourself how many search engines you can name and how many you actually use). Many of the others are just ways to surreptitiously get your email address, which you can pretty much guarantee will become inundated with spam (unsolicited email).

To increase your chances of a high ranking in search engines, make sure that pages contain plenty of relevant text-based information. Mostly, this is what they store in their indexes and base their results on. For example, if you search on Google for "web design brighton" my site appears on the first page. At the time of writing, my homepage is number five in the results, with my company ranked third highest on the list. "Brighton web design" ranks me at number one overall. Not bad for a one-man firm!

Email me at signature@nigelgordijk.co.uk and you'll receive a signature example template in an automatic reply.

Nigel Gordijk (signature@nigelgordijk.co.uk)is based in Brighton, England and is an accomplished, independent Web consultant with over 16 years' design industry experience. His Web site designs are noted for their ability to engage users and their ease of use. His client list includes BP International, Thomson Holidays, Honda, Ladbrokes and No 10 Downing Street.

housekeepers near Buffalo Grove ..
In The News:

Analysts at Silent Push have uncovered a widespread scam that uses counterfeit retail websites to steal the credit card information of online shoppers.
Chrome users need to update their browsers immediately as Google addresses a critical vulnerability that hackers are actively exploiting. Additional security measures are recommended.
A study found teens glance at phones for dangerous two-second intervals while driving, using devices primarily for entertainment, texting and navigation despite crash risks.
Security researchers uncovered a flaw in Windows 11 that allows attackers to disable Secure Boot using Microsoft-signed tools, requiring manual updates to protect against bootkits.
Carnegie Mellon's noninvasive brain technology allows users to move robotic fingers by thinking about the motion, offering new possibilities for people with motor impairments.
Multi-factor authentication (MFA) adds an extra layer of protection to your accounts. Instead of relying only on a password, MFA requires you to verify your identity using two or more methods.
Scientists from Duke, Harvard, and the University of Otago have unveiled a game-changing tool called DunedinPACNI. It uses a single AI brain scan to reveal how fast a person is biologically aging.
A disturbing wave of fake agent phone scams is sweeping across the United States, catching people off guard and draining their savings.
Emojis aren't just playful add-ons; they're powerful tools for building stronger connections in our increasingly digital world.
Google has taken a major step toward the future of clean energy by partnering with Commonwealth Fusion Systems (CFS), an MIT spin-out working to build one of the world’s first commercial fusion reactors.
If you create and share art online, you might have seen messages warning that Facebook's parent company, Meta, claims the right to use or even sell anything you post, whether it's pictures, poems, or artwork.
Cybercriminals hit Qantas in a major data breach that exposed information from up to six million customers.
Having reliable, loud, and timely emergency alerts on your phone or device is important because when severe weather strikes, every second counts.
Here's how your daily brew is becoming the foundation for greener buildings.
Artificial intelligence (AI) and large language models (LLMs), such as ChatGPT, are transforming how we learn. But what does this mean for AI and learning retention?
Modern AI data centers use much more electricity than traditional cloud servers. In many cases, the existing power grid cannot keep up. One innovative solution is gaining traction: repurposed EV batteries for AI data centers.
Microsoft 365 and Outlook users are being targeted by a tactic that injects fake billing alerts directly into their calendars.
Researchers are now showing us that old smartphones as data centers could be the next big thing in sustainable tech.
Scientists have created micro-robots for sinus infection treatment that can enter the nasal cavity, eliminate bacteria directly at the source, and exit without harming surrounding tissue.
Let's examine how your data is collected in everyday life, who is buying and selling it, what happens to it afterward, and, most importantly, what you can do to protect yourself.
Researchers at the University of Sheffield in the U.K. developed small robots called "Pipebots" that can travel inside water pipes to find and potentially repair leaks, all without any excavation.
A groundbreaking new study has uncovered disturbing AI blackmail behavior that many people are unaware of yet.
Four teams of autonomous humanoid robots competed in China's first AI soccer tournament, demonstrating advanced capabilities in ball detection and independent decision-making.
The ID. Buzz autonomous van features self-driving technology with 13 cameras, nine LiDAR units and five radars after Volkswagen partnered with Hamburg and Uber for 2026 deployments.
Social Security phishing scams use urgency and impersonation to steal personal data. Learn how to spot fake SSA emails and implement 10 protective measures.

Seecrets on Website Promotion: Marketing Plan for Joe Nogood Gift Store

Joe Nogood owns a small but thriving gift store. He... Read More

10 Magic Ways To Multiply Your Orders

1. Use reward programs to keep people revisiting your web... Read More

Success Is Simple: Five Steps to Online Success

The Internet can be a confusing place to do business.... Read More

Search Engine Submission- Don?t be a cheapskate!

Submitting your website to the main search engines should be... Read More

Successful Promotion is a State of Mind

Every good marketing plan should have a section on ongoing... Read More

Ten Free Ways To Promote Your Website

Often, website owners would like to promote their new business... Read More

Ten Unobvious Ideas To Pull Visitors to Your Real Estate Agent Web Site

The number one key to getting business in the real... Read More

3 Fast Ways To Get Free Content For Your Home Based Business Website

Is your website looking alittle bare? It's okay, you're about... Read More

1 Seldom Discussed Method Of Web Promotion

So you've made the perfect web site (in your eyes... Read More

Streamline Your Training Costs with Streaming Media

Streaming Media?now a well accepted Internet technology. Yet streaming is... Read More

How to Get More Links to Your Websites and Improve Traffic

I feel the most effective way to get people to... Read More

How To Improve Your Conversion Rate

Hardly a day goes by that I don't get an... Read More

X-Ray Specs, Turning 30, and Achieving Website Success

I was writing the final chapter of my book on... Read More

Three Cost Effective Ways to Get Bumper-to-Bumper Traffic Using Your Vehicle

The following traffic generating ideas do not require costly set-up... Read More

Get Thousands Of Clicks To Your Website For Free

Do you want to advertise about your website?Wait and have... Read More

How to Test a Keyword for Success!

Finding the successful keywords is crucial in order to get... Read More

How to Get Hundreds of Links to Your Site

If you are website owner and you have begun exchanging... Read More

I Have A Web Store?? So What?

Just because you put up a web store doesn't mean... Read More

Marketing Your Web Site the Right Way is a Worthwhile Investment

I admit it, I have a problem. I'm a control... Read More

What is Froogle?

Keeping in touch with other sites like Amazon.com, Buy.com and... Read More

To Link or Not To Link - That Is The Question

You know the drill. Everybody claims that in order to... Read More

Why You Need Submit Articles To E-zines

Ezine publishes have large amount of loyal subscribers. If you... Read More

Youve Got A New Website, But How Do You Get Folks to Look At It?

I took a look at a new Website recently in... Read More

Promote Your Web Store

After spending substantial time and efforts the big day came... Read More

5 Reasons Why Link Swapping Is Killing Your Website

I created my first website in 1995 - it was... Read More

custom home cleaning Mundelein ..