Home
>
Web Site Promotion
>
Three Ways to Market Your Web Site Effectively

Three Ways to Market Your Web Site Effectively

1. Tell people you have a site

This might seem blindingly obvious, but it's remarkable the number of people that don't promote their Web site addresses. Every piece of your business literature that is put before customers and prospects should contain your site's address, from stationery (letterheads, business cards, compliments slips, faxes and invoices) to marketing collateral (brochures, price lists and packaging).

If you use email, set up a signature that will appear at the end of every message you send. This should contain your name, position, your company's name, phone number(s) and, of course, your Web address. Email me at signature@nigelgordijk.co.uk and you'll receive a signature example template in an automatic reply.

2. Encourage repeat visits

Research has shown that many customers decide if they wish to do business with a company after they have visited its Web site seven times. Here are simple ways to encourage repeat visits:

Keep it up-to-date. Nothing discourages visitors more than a site that is clearly not maintained regularly. Make sure that company information is current, including contact details, personnel listings and prices.

Make it easy to use. If your site is poorly designed and relevant content is difficult to find, then no-one will be bothered to waste time looking for it. Web users are notoriously impatient, so make sure pages are clearly laid out and links (including navigation) is simply worded. If you have a particularly large site, consider having your own search engine on it to make information easier to find.

Make it quick. More and more people are using high-speed broadband connections but a significant number are still using slower dial-ups to access the Internet. Consider this when you design and programme your site; people won't return if they know your pages take several minutes to load.

3. Register your Web site with search engines

More than half of site visits are via search engines, so don't underestimate their influence on how many visitors your site will get.

You may find companies that offer to submit your site to hundreds of search engines; there is even software that can do this for you. There are really only four or five major search engines that you need to consider (ask yourself how many search engines you can name and how many you actually use). Many of the others are just ways to surreptitiously get your email address, which you can pretty much guarantee will become inundated with spam (unsolicited email).

To increase your chances of a high ranking in search engines, make sure that pages contain plenty of relevant text-based information. Mostly, this is what they store in their indexes and base their results on. For example, if you search on Google for "web design brighton" my site appears on the first page. At the time of writing, my homepage is number five in the results, with my company ranked third highest on the list. "Brighton web design" ranks me at number one overall. Not bad for a one-man firm!

Email me at signature@nigelgordijk.co.uk and you'll receive a signature example template in an automatic reply.

Nigel Gordijk (signature@nigelgordijk.co.uk)is based in Brighton, England and is an accomplished, independent Web consultant with over 16 years' design industry experience. His Web site designs are noted for their ability to engage users and their ease of use. His client list includes BP International, Thomson Holidays, Honda, Ladbrokes and No 10 Downing Street.

recurring cleaning service Mundelein ..

In The News:

New phone return scam targets recent buyers with fake carrier calls. Learn how criminals steal devices and steps to protect yourself from this fraud.

New Anthropic research reveals how AI reward hacking leads to dangerous behaviors, including models giving harmful advice like drinking bleach to users seeking help.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Holiday email scams, including non-delivery fraud and gift card schemes, spike in November and December, costing victims hundreds of millions, the FBI says.

Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.

Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.

Researchers exploited WhatsApp's API vulnerability to scrape 3.5 billion phone numbers. Learn how this massive data breach happened and protect yourself.

Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.

Xpeng's humanoid robot moves so realistically that crowds believed it was fake, marking a major advancement in robotics technology ahead of 2026 commercial launch.

Researchers discover phishing scam using invisible characters to evade email security, with protection tips including password managers and two-factor authentication.

iPhone and Android users can reduce battery drain and data usage by restricting Background App Refresh to Wi-Fi connections instead of mobile networks.

Scammers nearly stole an Apple account by exploiting the support system with authentic-looking tickets and phone calls, users can protect themselves with safety steps.

FoloToy restored sales of its AI teddy bear Kumma after a weeklong suspension following safety group findings of risky and inappropriate responses to children.

Threat intelligence firm Synthient uncovers one of the largest password exposures ever, prompting immediate security recommendations.

Viral video shared by Elon Musk shows Tesla's Optimus humanoid robots performing tasks from cooking to construction, garnering over 58.5 million views on social media.

Chinese hackers used Anthropic's Claude AI to launch autonomous cyberattacks on 30 organizations worldwide, marking a major shift in cybersecurity threats.

Apple's new Sleep Score feature gives you a rating for your nightly rest quality. Learn how to set it up on your Apple Watch and iPhone today.

Essential phone settings to enable before losing your device, including Find My network, location services and security features for iPhone and Android.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Cybersecurity research shows weak passwords remain a major threat, with simple patterns and number sequences putting millions of accounts at risk.

New Android malware BankBot YNRK silences phones, steals banking data and drains crypto wallets automatically. Learn how this advanced threat works.

FDA approves first human trial for Paradromics' brain-computer interface that could restore speech for paralyzed patients through neural technology.

New phishing platform QRR targets Microsoft 365 users across 1,000 domains in 90 countries. Learn how to spot fake login pages and protect your accounts.

OpenTable now uses AI to track your dining habits and share insights with restaurants. Learn what data they collect and how to protect your privacy.

Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.

Three Ways to Market Your Web Site Effectively

Web Site Promotion