Home
>
Web Site Promotion
>
Top 10 Tips to Make Your Web Site A Hit!

Top 10 Tips to Make Your Web Site A Hit!

Professionals in tend to under-estimate the power of the web to bring them business, and to bring them precisely the kinds of clients they want! And, a few, invest in a great web site, but then don't market it effectively! There are some wonderful sites that are virtually "hidden" out there on the web. Web marketing has one thing in common with other advertising: no matter how good the ad, it won't build your business unless lots of people see it.

I tell my clients to view web marketing as having two separate components: first is the creation of a site, and second is marketing it. Building a site requires creativity, design skills, and an understanding of color, images, and popular trends. Marketing a site, on the other hand, is a much more routine, repetitious, even boring task that must be done consistently over time. The following are my Top 10 suggestions for marketing your web site:

1. Hidden Title. This is the first of three critical items that are coded in the "Head" of every web page. It is the first thing a search engine sees at the top of your page. While this title is visible on browsers, most people ignore it. I've seen great sites that have no title at all! Use 3-8 words that describe what you do and flag your site for the search engines.

2. Meta Tag: Keywords. The second item in the "Head" of your page should be a hidden Meta tag with 15-25 words to help people find you. These are words people are likely to enter in a search request to find you. An Accountant might have a string that started with: "Accounting, bookkeeping, records, taxes,?."

3. Meta Tag: Description. The third item in the "Head" is a hidden sentence that describes both your page and your site. Make it vibrant, use as many of your Keywords as possible, and make it accurate. This is a one-sentence description of who you are, what you do, and why people should visit your page. You've got 15-20 words. Use them!

4. Visible Title. This is the first thing people will see, and it's what most people think of as the "title" of their page. Again, you want it to invite people, be accurate, and brief. While a beautiful logo or banner may look nice at the top of your page, remember that 3-5 powerful words will down-load faster. The words in your title will also connect with search engines in a way that your logo can't.

5. First words on page. The first few seconds as a page down-loads are critical, and a short statement of what you do will down-load faster than most images. First impressions count! And again, search engines can catalog a brief but exciting description of your business, but they won't catalog your pretty picture!

6. Have multiple pages, each with their own marketing system. A simple way to increase the "hits" on your site is to increase the number of entrance paths. Rather than have one long page, divide it into three pages, each with their own title, meta tags, and descriptions! If your pages are all linked within one site, you vastly increase the opportunities for people to find you.

7. Submit to search tools repeatedly. Search engines constantly up-date and expand their databases. To stay in the game, I suggest you re-submit your site at least once a month and re-submit after every change. Using the web to draw business is an on-going project, not a once and forget it task! There are services that will do this for you (for less than $100), or you can do it yourself. But schedule several hours every month, and do it!

8. Include your web URL on your other advertising. This seems obvious, but lots of people forget. Have your site on your business card, brochures, all of your advertising! If people are interested, want more information, or are just curious, make it easy for them to check you out. Display your URL on everything!

9. Exchange links. One of the best ways to increase traffic, and to target specific audiences, is to trade links with other sites that attract a similar audience. I recommend that you have a page dedicated to "Favorite Links" that have agreed to also put a link to your site on their page. "You scratch my back, and I'll scratch yours" is a great way to build your web marketing impact.

10. Have something of value that changes often. Give your visitors something they can learn, do, or enjoy each time they visit. Let them sign up for your newsletter, post a "Joke of the Day" or a daily quote. It doesn't have to relate directly to your business. People love parenting tips, humor, inspiration or practical tips for better living (Think Martha Stewart!). Give them a reason to come back!

Have a wonderful week, and remember to have some fun!

? Copyright 2003 by Philip E. Humbert. All Rights Reserved. This article may be copied and used in your own newsletter or on your website as long as you include the following information: "Written by Dr. Philip E. Humbert, writer, speaker and success coach. Dr. Humbert has over 300 free articles, tools and resources for your success, including a great newsletter! It's all on his website at: http://www.philiphumbert.com

tidy up service Glenview ..

In The News:

Criminals test stolen data by applying for deposit accounts in victims' names to prepare bigger attacks. Learn why banks won't share fraud details.

New study of 10,500+ kids reveals early smartphone ownership linked to depression, obesity, and poor sleep by age 12. Earlier phones mean higher risks.

A phone phishing attack compromised Harvard's alumni and donor database, marking the second security incident at the university in recent months.

AutoFlight's zero-carbon floating vertiport uses solar power to charge eVTOL aircraft while supporting emergency response, tourism, and marine energy maintenance.

A new phone return scam targets recent buyers with fake carrier calls. Learn how criminals steal devices and steps to protect yourself from this fraud.

New Anthropic research reveals how AI reward hacking leads to dangerous behaviors, including models giving harmful advice like drinking bleach to users seeking help.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Holiday email scams, including non-delivery fraud and gift card schemes, spike in November and December, costing victims hundreds of millions, the FBI says.

Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.

Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.

Researchers exploited WhatsApp's API vulnerability to scrape 3.5 billion phone numbers. Learn how this massive data breach happened and protect yourself.

Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.

Xpeng's humanoid robot moves so realistically that crowds believed it was fake, marking a major advancement in robotics technology ahead of 2026 commercial launch.

Researchers discover phishing scam using invisible characters to evade email security, with protection tips including password managers and two-factor authentication.

iPhone and Android users can reduce battery drain and data usage by restricting Background App Refresh to Wi-Fi connections instead of mobile networks.

Scammers nearly stole an Apple account by exploiting the support system with authentic-looking tickets and phone calls, users can protect themselves with safety steps.

FoloToy restored sales of its AI teddy bear Kumma after a weeklong suspension following safety group findings of risky and inappropriate responses to children.

Threat intelligence firm Synthient uncovers one of the largest password exposures ever, prompting immediate security recommendations.

Viral video shared by Elon Musk shows Tesla's Optimus humanoid robots performing tasks from cooking to construction, garnering over 58.5 million views on social media.

Chinese hackers used Anthropic's Claude AI to launch autonomous cyberattacks on 30 organizations worldwide, marking a major shift in cybersecurity threats.

Apple's new Sleep Score feature gives you a rating for your nightly rest quality. Learn how to set it up on your Apple Watch and iPhone today.

Essential phone settings to enable before losing your device, including Find My network, location services and security features for iPhone and Android.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Cybersecurity research shows weak passwords remain a major threat, with simple patterns and number sequences putting millions of accounts at risk.

New Android malware BankBot YNRK silences phones, steals banking data and drains crypto wallets automatically. Learn how this advanced threat works.

Top 10 Tips to Make Your Web Site A Hit!

Web Site Promotion