Keyword can be classified into three categories :
-Single word Keyword
-Multiple word Keyword
-Keywords based on Theme
Keyword(s) are basic raw material used in Search Engine Optimization (SEO). Keyword selection or Keyword Research as it is called technically, where in we use special tools to find out a list of Keywords (search terms) searched by targeted audience, is one of the most important step in SEO. Keyword can be single word, two or three words, multiple words and theme based.
Lets detail each of these one by one . Understanding these categories of keywords would also help one to decide as to their targeting on specific pages.
Keyword of Single word
----------------------
Keyword of Single word is used to target a large traffic but leads to highly competition category of sites. Keyword of Single word are known as generic Keyword(s) where we target general audience. Keyword of Single word does not help to target a specific page for a specific audience.
Although, Keyword of Single word helps in bringing huge traffic but these terms are mostly not relevant these days, as, searchers mostly use two or three keyword to find out their required information.
Instead single word keywords are good theme keywords.
We can use these primary keyword 5 to 7 times in a web page for good theming according of a site. The inside pages of the site can qualify these themes into product or service categories by adding qualifiers to these theming keywords.
Example:
Keyword "Services" will produce result of all the web sites related to Services which can be United States Department of Health and Human Services, The Substance Abuse and Mental Health Services, direct Services, online Services, offline Services, Indian Services, American Services, food Services, agricultural Services, business Services, free Services, paid Services, etc.
Keyword of Multiple words
-------------------------
Keyword of Multiple words is used to target a specific traffic, which leads to high sale, top position in search result listing as well as improves page rank competition. Keyword of Multiple words are known as Specific Keyword(s) where we target a specific audience & not general searcher. Keyword of Multiple words helps to target a specific page for a specific audience.
Keyword of Multiple words, more often than not are location specific and related to geographic area of your intended services or products.
Keywords based on Theme
-----------------------
Keyword based on Theme are used to target a highly targeted audience, which leads to quick high sale, top position in search result listing as well as boosts page rank. Keywords based on Theme are known as Conceptual Keyword(s).
Keywords based on Theme consists all possible primary Keywords related to the web site therefore attracts high traffic of targeted audience. Keywords based on Theme add quality by providing Keyword Rich Text to search engines, which improve results and provide targeted search result listings.
Keywords based on Theme are used in each page of web site to focus on a specific topic correlated to a targeted topic or idea (theme). Keywords based on Theme effectively contribute in growth of informative pages for its site focusing on different related topics.
Keywords Targeting Strategy
---------------------------
Keywords Targeting Strategy is a tactic, which guides in placing primary keywords like Keyword of Single word, Keyword of Multiple words and Keyword based on Theme according to their importance for successful optimizations of the site.
I'm an Online Marketing consultant at Mosaic Services- a SEO Company. I regularly write and submit articles on various SE specific topics.
To find more articles, please visit my site http://sem.mosaic-service.com
executive chauffeured services Bradford .. Madison to Airport carDMOZ is known all over the internet as being the... Read More
Making money with your web site is the dream and... Read More
Successful websites extend their reach far and wide! They build... Read More
Would you like to prevent Internet users from visiting your... Read More
How to market your business? It needs your continual effort.... Read More
If you've gone through all the hard work of a... Read More
So you have a new website but the phone isn't... Read More
If you master these nitty-gritty website promotion tactics, you'll be... Read More
How many competitions are there running on the net at... Read More
Here are some simple and easy tips on how to... Read More
An important question to answer when creating or revising a... Read More
Many of you will remember the line from the movie... Read More
We will start with the best, than make our way... Read More
Promoting your website can seem like a daunting, complicated task.... Read More
Here's a fairly obvious Multi Linking Strategy that is probably... Read More
If you want to make money on the web, you... Read More
Cross promoting is when two or more businesses promote their... Read More
This article reveal the same techniques that many Internet marketing... Read More
With the increase competition on the Internet, it can be... Read More
Yes, it can be done. Here are 7 ways that... Read More
1. Use reward programs to keep people revisiting your web... Read More
The internet has the capacity, sometimes, to divorce not just... Read More
You might have heard that banner advertising is dead. Nothing... Read More
Don't you just hate the process of exchanging web site... Read More
Viral Marketing is allowing people to giveaway and use your... Read More
O'Hare Chicago prom limo ..Sorry, there's not really a free tee here, but... Read More
When webmasters have created their final master piece, their next... Read More
My name is Barbara Mascio. I am the founder of... Read More
Search engine optimisation is big business. Ezines and websites litter... Read More
Do you want to advertise about your website?Wait and have... Read More
Google is the most popular internet search engine and even... Read More
Culture and Website Localization With the rise... Read More
When setting up your website for SEO (Search Engine Optimization)... Read More
I've been operating two small retail Websites for several years... Read More
One of the most frequent questions I get asked by... Read More
Once you have built and uploaded your home business website... Read More
Getting a loyal traffic base for your website is an... Read More
Bring those visitors back for more, applauding you and saying... Read More
Congratulations! You and your designer have just finished creating your... Read More
If you own a website, you definitely want to improve... Read More
So you've made the perfect web site (in your eyes... Read More
Here are the website promotion tactics to reinforce and increase... Read More
Business is war.To get to the top, you must fight... Read More
1. Use reward programs to keep people revisiting your web... Read More
We all know the many "free" traffic producing avenues. We... Read More
Many of you will remember the line from the movie... Read More
Measuring and understanding your Website's success is a critical process... Read More
Are you tired of writing countless eMails to other webmasters... Read More
With the web today you "sorta haveta" have a rank... Read More
Promote your website using articles - Internet is all about... Read More
Web Site Promotion |