You have your site into the search engines, but where are all the visitors? As a webmaster or site owner, you have probably received the email ads or seen advertisements of "guaranteed search engine rankings and more visitors" and so on. It sounds really good, until you see the price tag, and the rest of this article. Are there other forms of advertising and better ways to get traffic?
Good search engines can do a variety of things for a variety of people. They provide ease when the user is trying to find something online. Without search engines, the internet would not be the same. It would be much more complicated. Now, with all the hype about search engines and the visitors they can bring, "Is it possible?"
First off, any program offering a guaranteed ranking is a scam. Google's search results are based upon PageRank and relevancy. It is an automated process. Google does not have the thousands of people needed to manually set a site's ranking for each individual keyword. Let's examine the term "ranking." You site will have a many "rankings." It will have a different ranking for every keyword in the site. For instance, if a user searches "dog tricks," your site may come up at number seventeen. If you also offer webmaster tools and a user searches "adopting a puppy," your site could show up as the four-hundredth site in Google's list. How can an optimization company guarantee a certain ranking? They can not! They can guarantee a ranking (every site has a ranking), what that ranking is, no one can tell. Sure, rankings do affect how many visitors you will get through search engines, but the safest way to get those visitors is to offer something unique, have a variety of good content, and use search engine friendly URLs. Do not be fooled by those scams and fake promises. That leads us to the solution, how you can get visitors through search engines.
To get results with search engines, there are three things you must have. The first is good content. If a website is filled with a bunch of banner ads and links, it will not have a good ranking. A website needs "meat." It needs content and a focus. Your website can cover a general topic like "Computers and Internet" (I wouldn't recommend it) but do not try to cover everything on the planet like About.com. Second, your site needs incoming links. These links are not one's you exchange with other companies. Exchanging links can even be harmful. Engine's spiders can now detect those and they have next to no relevancy. If a visitor likes you site, they could add a link to you on their site or tell their friend. Another way to gain links is submitting content, which is explained later in the article. Third, make clear what your website is about. Use your keywords (words that tell a user what your site is about) throughout your page. Although some search engines are moving away from Meta tags, you will still want to use them. Choose a descriptive title and write a good description. The keywords aren't so important provided you use them in the content of your site.
If your site can not seem to get a high search engine ranking and you want visitors then you have two options. First, a site owner can choose to pay for visitors through something such as a Pay-Per-Click program, like Google's AdWords. This is the safest way to go because it is guaranteed visitors through a trusted company, but it will cost you. It will cost a couple cents a click which will add up in the long run. If you choose this type of campaign, make sure you have signed up with a quality and respected company which has many places to publish your ad, like Google or Yahoo. Pay-per-click campaigns are great if you have money, but if money is an issue settle for another form of advertising.
Despite popular speculation and what advertising companies want you to think, you do not have to pay to get visitors. However, not paying could take longer to gain visitors. I would call it "free advertising for a particular service." Visitors can come through submissions to other sites. If you have a particular talent, like building websites or writing, you can get visitors. Let's use a talent for website designing as an example. You can build website templates (a webpage that has a preset design, which a site owner just adds content too) and submit them to free template sites. These sites will display your product but along with it they will display your link. Many free template sites accept submissions and I have seen traffic jump dramatically in as little as two days. If you can write articles, you can submit them to E-zine (online magazines) directories where E-zine publishers look for articles to publish. There are hundreds of categories to write about and there is more than likely a category for everyone. The E-zine will publish the author info and your site's URL which in itself is a free advertisement.
Follow these guidelines, and you are on your way to gaining high-quality visitors to the site you own.
About The Author- Jason Lutterloh is a web designer, author, webmaster, and graphic designer. You can visit his website at http://www.compjason.com.
best cleaning company Lincolnshire ..Would you like to prevent Internet users from visiting your... Read More
Writing articles for your site and for the use of... Read More
Google Sitemaps is a simple and fast way for your... Read More
If you've subscribed to an seo newsletter for longer than... Read More
The Web is constantly growing and changing. The key issue... Read More
Promote your website using articles - Internet is all about... Read More
Website promotion Internet marketing is perhaps the most important part... Read More
There's such a thing as taking search engine optimization too... Read More
What is endorsement marketing?Endorsement marketing is having famous or reputable... Read More
Once your web site is done, it does you little... Read More
Depending on your site's subject... Read More
Almost anyone who has tried submitting to free-for-all sites will... Read More
Let's face it. Getting webmasters to link to your site... Read More
Write it, offer it for free on your site and... Read More
Managing your online business from home is a great way... Read More
1. Selling To Everyone Means You Sell to No OneIf... Read More
On the Internet, links are very important for websites to... Read More
Everyone likes to read or get a referral about something... Read More
Market my website? Why should I have to spend time... Read More
1. Start your own internet radio station. It could be... Read More
Almost anyone who has tried submitting to free-for-all sites will... Read More
Virtually all website owners concentrate their efforts and energy into... Read More
Have you ever submitted your ad to an FFA page?... Read More
This author's open-source marketing plan, as announced on June 29,... Read More
WEB DIRECTORIESDirectories play an important role in aiding a site's... Read More
on demand house cleaning Lake Forest ..Successful websites extend their reach far and wide! They build... Read More
Website owners and webmasters who are trying to improve their... Read More
If you've gone through all the hard work of a... Read More
Ezine publishes have large amount of loyal subscribers. If you... Read More
1. Start your own internet radio station. It could be... Read More
There are many ways to promote your website for free... Read More
Reading the postings in different Newsgroups it becomes clear that... Read More
I admit it, I have a problem. I'm a control... Read More
Content One of the best ways to encourage website owners... Read More
We all know the many "free" traffic producing avenues. We... Read More
A prospect's mind is an intimate place... Read More
If you are a small business owner with a website,... Read More
I doubt that anyone reading this article hasn't at one... Read More
1. Give Away An Electronic Information Product The product could... Read More
Yahoo! allows you to set up your own front page... Read More
This article explains in detail the various issues related to... Read More
(but also one of the most crucial part)It is time... Read More
When you design a website you should create it so... Read More
Do you have a website or are you planning on... Read More
If you haven't visited the Google Labs lately, they have... Read More
Do you want to make your website more profitable?If you... Read More
Writing articles and submitting them to free content sites is... Read More
The beauty of the Internet is that it allows you... Read More
Here are 5 questions to flex your mental muscle to.... Read More
After you have built your website the next natural step... Read More
Web Site Promotion |