Behind every good web page are codes only the search engines read. These codes help the search engines match your page with requests from their searchers.
There are two types of codes - or "meta tags" - that you care about. One is keywords and the other is the description.
Keywords are words and phrases associated with your site. If you're selling a book on how to housebreak your dog, for example, your keywords might include "puppy, housebreaking, house break, paper train, dogs, puppies" and others.
There are several rules of thumb you want to follow when working with keywords:
1. List the words in the order of importance. Some search engines only take the first 10 words; others the first 50 words, etc. You can't have too many keywords, but it is important to list them in order.
2. Use multiple spellings of the word if searchers are likely to use different forms. For example, puppy is different from puppies in the eyes of a search engine. Likewise, housebreak and house break are different.
3. Use the plural. If someone looks for "dog" it will be found in the word "dogs." On the other hand, if they look for "dogs" it will not be found in "dog." Be safe - use plurals.
4. Use lower case letters. With only 1 or 2 exceptions search engines ignore capitalization. So if someone looks for "Dogs" they will find "dogs." On the other hand, if they look for "dogs" they may or may not find "Dogs" since the search engine might consider it a proper name.
5. Use the language of your customers. If you're a professional you might search for "canines" but most customers are more likely to look for "dog." So while you can include the more technical term, do so last in the list.
Your description is the other meta tag you want to write. Your description is what shows in the results of the search engine. It's generally 2-3 lines long.
What happens if you don't include a description? Often the search engine will make up its own description - taking the first several lines of your web page or the first few lines of code. Neither option is as attractive as the description you will write.
Remember that the purpose of the description is to make the site sound so attractive to your target audience that they want to click on your link in the search engine. So your best benefits and reasons why they want to visit your site should be in the description.
Finally, to really help the search engines find your site, use a descriptive title on each page. The title is what shows in the top bar of your browser. It's what is listed in Favorites when someone sets a favorite or bookmarks your site. So you want the title to tell people what they will find when they visit the page.
For every page in your site, you should have a unique title, keywords for that specific page, and a traffic-pulling description. Yes, it is time-consuming to do that, but it's worth the effort. You'll be more likely to lead searchers to your page when they can see what they want in your title, your keywords or your description.
Dr. Jeanette Cates is an Internet strategist who works with experts who are ready to turn their knowledge and their websites into Gold. Her reputation as a speaker and trainer has earned her the title of The Technology Tamer. Jeanette shares her news and views in onlinesuccessnews.com
Wood Dale Chicago prom limo .. Lockport Chicago limo O’HarePromoting your website might seem like an enormous task that... Read More
A prospect's mind is an intimate place... Read More
1. Using Hidden Links to increase subscribers or for a... Read More
1. Tell people you have a siteThis might seem blindingly... Read More
Once your web site is done, it does you little... Read More
As a small business owner are you looking at promotional... Read More
When promoting any product or service every hit to your... Read More
Professionals in tend to under-estimate the power of the web... Read More
Giving away content is a powerful way to get free... Read More
Virtually all website owners concentrate their efforts and energy into... Read More
In this article I discuss some ineffective and/or unethical website... Read More
Does your web site's visitors keep on hitting the back... Read More
How to improve conversion rate for your website? How to... Read More
Many of you will remember the line from the movie... Read More
It's a fact. While most link partners are scrupulously honest... Read More
Getting targeted web site traffic from other people's websites is... Read More
You may have created and established the best Web site... Read More
Ok, now if you've started reading this article thinking that... Read More
The number one key to getting business in the real... Read More
Keyword can be classified into three categories :-Single word Keyword-Multiple... Read More
Here are 5 questions to flex your mental muscle to.... Read More
Search engine optimisation ? it's the holy grail of website... Read More
When I first began attempting to make money on the... Read More
I doubt that anyone reading this article hasn't at one... Read More
Benefits of Website Localization Maximising profit today... Read More
Antigo wedding limo ..If you are a local business that gets most of... Read More
How to market your business? It needs your continual effort.... Read More
In this article I discuss some ineffective and/or unethical website... Read More
Website promotion is certainly a main focus of all business... Read More
Many business owners and online marketing experts focus their efforts... Read More
Repetition is the key to getting your adverts and promotion... Read More
Do you dream of running your own business? Well, get... Read More
We all know the many "free" traffic producing avenues. We... Read More
Free For All Links Pages have been given a bad... Read More
If you want to make money on the web, you... Read More
You have invested your time and money into putting up... Read More
Contests and Sweepstakes.They are web advertising magnets that draw huge... Read More
Many of you will remember the line from the movie... Read More
What is endorsement marketing?Endorsement marketing is having famous or reputable... Read More
Reading the postings in different Newsgroups it becomes clear that... Read More
One of the great advantages of advertising and marketing on... Read More
Here's a fairly obvious Multi Linking Strategy that is probably... Read More
There are many ways to market your web site, both... Read More
Everyone likes to read or get a referral about something... Read More
Niche markets and mini sites are taking lately by storm... Read More
As a small business owner are you looking at promotional... Read More
Search engine optimization by some is considered a science and... Read More
You have permission to publish this article electronically or... Read More
So your having a hard time turning your visitors into... Read More
Yahoo! allows you to set up your own front page... Read More
Web Site Promotion |