Home
>
Web Site Promotion
>
Why The One-Pronged Website Promotion Method Doesnt Really Work

Why The One-Pronged Website Promotion Method Doesnt Really Work

Would you attempt to use a cell phone with a dead battery? Or drink from a cup with no liquid in it? Drive a car with gas but no oil?

Of course not. Each of those probably sounds like a silly question.

But we often forget that the same thing goes when you're promoting a site. Web site promotion relies on several components to make it successful. And if you're just using one part, it may seem like everything is fine.

For example, perhaps you've been relying on search engine marketing alone in order to get clients to your site. You build a search engine friendly site, with the right keywords, get some links leading back to you, optimized title tags, etc.

And for a few months, you've got a steady stream of traffic leading into your site. Yippee!

Then one day, Google changes its algorithm, and what you thought was a perfect site for a term tanks, and you're suddenly on page 20 of the results. Sales drop, and you have no idea what happened, or how to get back in position.

It's frustrating, I know. I've been there. But this doesn't always need to happen. And if it does, it doesn't have to be a disaster.

How can I say that?

Look at the bottom of my home page (see the resource box below) and see how many people have clicked through to just that page from Google and Yahoo in the past 24 hours. Again, that number represents my home page only, not the rest of my site.

A quick check of my stats tells me that last month, visitors clicked through to my site for "1959 different keyphrases". 15% of those phrases yielded more than 10 unique visitors, with the top result sending 214 people to my site.

And I was slacking last month - I've really been too busy to optimize my blog posts.

"Well, hurray for you Tinu. Where does that leave me?"

The example from this site was to illustrate to you that first - search engine traffic only brought around 6% of my traffic last month and I still did fine in sales and in increasing my subscriber base and exposure. It's none too shabby but I could do a lot better with this site - however, it would mean that I spent most of my time promoting the site instead of working with clients.

On the other hand, if your website promotion was set up like mine, you could be completely dropped from Yahoo, Google, MSN, Alta Vista, Excite, and all the other engines, and still have an okay month. Then the next month you could either recover your position in the search engines, or focus on strengthening your promotion in other areas.

In order to prevent such a fall from happening to start with, or to quickly recover, you need to have more than one web site promotion method in place. What are these other methods and how do they build on each other?

You can find the answers in part two of this article.

Read part two of this article on site promotion in the Free Traffic Tips blog.

affordable house cleaning Wilmette ..

In The News:

Archer Aviation has acquired Hawthorne Airport for $126M to launch an LA air taxi network ahead of the 2028 Olympics, featuring AI-powered eVTOL operations and next-gen aviation tech.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Fake AI apps disguised as "ChatGPT" and "DALL·E" are flooding app stores with dangerous malware that steals data and monitors users without detection.

Fake buyers demand specific vehicle reports from unknown sites to steal credit card information from car sellers, but warning signs can help identify these scams before paying.

Android users can now manage apps across multiple devices more easily with Google Play Store's updated remote uninstall button in the latest update.

NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.

Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect yourself from fake stores and phishing.

Commerce Department proposes TP-Link router ban over Chinese security risks. Learn how this potential prohibition could affect your home network and devices.

Hyundai AutoEver America suffered a data breach affecting 2,000 current and former employees, exposing names, Social Security numbers and driver's license information.

Washington court rules automated license plate reader images are public records, even when stored by vendors like Flock Safety, setting precedent for transparency.

Fake airline texts claiming flight cancellations are targeting travelers with convincing scams. Learn how cybercriminals steal personal data and credit card info.

Discover how iOS 26's new Adaptive Power feature automatically extends iPhone battery life by learning your usage patterns and adjusting performance intelligently.

New TikTok malware campaign tricks users into running PowerShell commands that download Aura Stealer, which steals credentials and authentication tokens.

Gaia Family offers fixed upfront pricing for IVF cycles with unlimited embryo transfers and financial protection, partnering with over 100 U.S. fertility clinics.

The Jetsons Act aims to position Pennsylvania as a leader in advanced air mobility by establishing regulations for hybrid ground-air vehicles.

Fake Geek Squad invoice emails are targeting users with convincing charges and urgent phone numbers to steal personal information and money.

Fox News Digital's artificial intelligence newsletter digs into a robot in Russia that faceplanted, George Clooney's alarm and OpenAI's rivalry with the New York Times.

Major data breach at Conduent exposes personal information of 10+ million people. Government contractor hit by cyberattack affecting Medicaid, child support systems.

Texas startup Janta Power raises $5.5M for innovative vertical solar towers that generate 50% more energy than traditional panels while using just one-third the land.

NASA's twin ESCAPADE spacecraft launched aboard Blue Origin's New Glenn rocket Thursday afternoon from Cape Canaveral, beginning their journey to Mars with arrival expected in 2027.

Learn how to set email reminders on iPhone and Android so you never forget to reply again. Simple built-in features help you stay organized and on top of messages.

Discover how Apple's passkeys revolutionize Mac security by replacing vulnerable passwords with biometric authentication and encryption for ultimate protection.

New survey reveals 78% of parents fear AI scams targeting their kids, yet nearly half haven't discussed these threats. Learn why this dangerous gap exists.

Chrome now autofills passport and driver's license info automatically. Google's latest browser update adds official document support with encryption and user control.

Scammers impersonate Department of Veterans Affairs employees claiming veterans owe money, but real VA communications only direct to VA.gov or official channels.

Why The One-Pronged Website Promotion Method Doesnt Really Work

Web Site Promotion