Home
>
Web Site Promotion
>
Why The One-Pronged Website Promotion Method Doesnt Really Work

Why The One-Pronged Website Promotion Method Doesnt Really Work

Would you attempt to use a cell phone with a dead battery? Or drink from a cup with no liquid in it? Drive a car with gas but no oil?

Of course not. Each of those probably sounds like a silly question.

But we often forget that the same thing goes when you're promoting a site. Web site promotion relies on several components to make it successful. And if you're just using one part, it may seem like everything is fine.

For example, perhaps you've been relying on search engine marketing alone in order to get clients to your site. You build a search engine friendly site, with the right keywords, get some links leading back to you, optimized title tags, etc.

And for a few months, you've got a steady stream of traffic leading into your site. Yippee!

Then one day, Google changes its algorithm, and what you thought was a perfect site for a term tanks, and you're suddenly on page 20 of the results. Sales drop, and you have no idea what happened, or how to get back in position.

It's frustrating, I know. I've been there. But this doesn't always need to happen. And if it does, it doesn't have to be a disaster.

How can I say that?

Look at the bottom of my home page (see the resource box below) and see how many people have clicked through to just that page from Google and Yahoo in the past 24 hours. Again, that number represents my home page only, not the rest of my site.

A quick check of my stats tells me that last month, visitors clicked through to my site for "1959 different keyphrases". 15% of those phrases yielded more than 10 unique visitors, with the top result sending 214 people to my site.

And I was slacking last month - I've really been too busy to optimize my blog posts.

"Well, hurray for you Tinu. Where does that leave me?"

The example from this site was to illustrate to you that first - search engine traffic only brought around 6% of my traffic last month and I still did fine in sales and in increasing my subscriber base and exposure. It's none too shabby but I could do a lot better with this site - however, it would mean that I spent most of my time promoting the site instead of working with clients.

On the other hand, if your website promotion was set up like mine, you could be completely dropped from Yahoo, Google, MSN, Alta Vista, Excite, and all the other engines, and still have an okay month. Then the next month you could either recover your position in the search engines, or focus on strengthening your promotion in other areas.

In order to prevent such a fall from happening to start with, or to quickly recover, you need to have more than one web site promotion method in place. What are these other methods and how do they build on each other?

You can find the answers in part two of this article.

Read part two of this article on site promotion in the Free Traffic Tips blog.

Wood Dale Chicago prom limo .. Lockport Chicago limo O’Hare

In The News:

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents

Internet browsers are useful, but they can be dangerous. Clicking on malicious links can direct you to dangerous websites that steal information or infect your device.

Apple's latest iOS update introduces advanced artificial intelligence capabilities, which may be capturing and analyzing sensitive information.

Breach site confirmed 56,904,909 Hot Topic users' data leaked online. Tech expert Kurt “CyberGuy" Knutsson says the company's silence makes matters even worse.

Tech expert Kurt “CyberGuy" Knutsson discusses how an innovative Easy-Way kit turns standard strollers electric, simplifying navigation for parents.

Tech expert Kurt “CyberGuy" Knutsson talks about T-Mobile being hacked in broad cyberattack on global phone and internet companies.

Tech expert Kurt “CyberGuy" Knutsson shows you how to add, customize and manage widgets for quick access to apps and info from your iPhone home screen.

Wrong Google searches can not only compromise your device and personal data. They can also bring law enforcement to your doorstep. Hackers are targeting Google searches.

China's Shanghai Kepler Robotics has developed a new humanoid robot that can carry up to 35 pounds per hand for commercial applications across various industries

Checking your hearing has gotten easier with the new hearing test feature in AirPods Pro 2. You can take reliable hearing tests using your iPhone or iPad.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt "CyberGuy" Knutsson explains how a VPN — virtual private network — works and how running it can slow down the operation of your device.

The WalkON Suit F1, an exoskeleton developed to help people with disabilities, can actually walk over to a person in a wheelchair, solving a major problem.

ClickFix, a new scam targeting computer users, is on the rise in the U.S. The scam prompts its targets to click on a link to fix a problem.

Skydweller is the world's largest unmanned solar-powered aircraft that can stay airborne for weeks, and even months, without refueling.

The U.S. government said it is investigating after People's Republic of China hackers targeted commercial telecommunications service providers in the U.S.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Scammers are using increasingly sophisticated ways to lure unsuspecting victims, and some are impersonating an email help desk or support team.

You can unsend or edit your iMessages with the latest iOS updates. Kurt the CyberGuy explains how you can save yourself some potential embarrassment.

Kurt “CyberGuy" Knutsson says there’s been a rise in cybercriminal services using hacked police and government emails to send subpoenas and data requests to U.S. companies.

Kurt “CyberGuy" Knutsson discusses how Axiom Space and luxury designer Prada are collaborating on NASA's Artemis III spacesuit design.

Voice assistants may cause confusion across devices. Tech expert Kurt “CyberGuy" Knutsson offers some solutions to fix it.

Shameless scammers trick veterans into giving personal info or cash. Tech expert Kurt “CyberGuy" Knutsson explores five common scams.

Tech expert Kurt “CyberGuy" Knutsson helps you honor our heroes with these powerful podcasts, audiobooks and documentaries this Veterans Day.

Why The One-Pronged Website Promotion Method Doesnt Really Work

Web Site Promotion