If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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$37.4 million funded from venture capital today. $86.4 million funded... Read More
Q: I have outgrown my home office and need to... Read More
Franchising Corporations need to maintain an iron fist when it... Read More
The Federal Trade Commission is assisting competitor to cheat and... Read More
A cluttered world of marketing communications diminishes the ordinary. The... Read More
I have a confession to make. My name is Caroline... Read More
Remember the training programs, seminars, and workshops you had to... Read More
Q. I am a former pastor who left the ministry... Read More
Do you spend every waking minute in your business? Do... Read More
A common hazard faced by new entrepreneurs is a lack... Read More
Discover How Specialized Cost Containment Creates A New Win-Win Position... Read More
The air in my client's office nearly crackled with her... Read More
Many businesses offer small business franchise opportunities. There are many... Read More
1. Don't Spend Too Much Time PlanningWhen you are entering... Read More
One of the critical success factors for service-related businesses is... Read More
The way you manage your money is one of the... Read More
Shipping materials can be expensive! Even the styrofoam "peanuts" can... Read More
As a specialist in getting restaurants open, it is surprising... Read More
If you're serious about wanting to start a business, the... Read More
Here are some of the questions that you need to... Read More
The Federal Trade Commission is upgrading the franchise law and... Read More
In the 2003 Auto Laundry News Survey it was determined... Read More
Nothing can drive a business down faster than customers who... Read More
So it's time to invest some finances into advertising your... Read More
There are no "rules of thumb" in the pursuit of... Read More
Fuel prices these days are quite high and they take... Read More
Where do you look for the appropriate alliance?One of the... Read More
Car wash businesses are unique to other businesses. In fact... Read More
You'd like to go into business for yourself, and believe... Read More
Never underestimate the power of perception! Perception plays a major... Read More
You bet a name is important. Many small business owners... Read More
How is your pipeline structured?I assume most of you have... Read More
If you're anything like me then you dislike with a... Read More
COLLABORATIVE NEGOTIATING:Collaborative negotiating is a win-win strategy that can focus... Read More
There are many little details that go into making sure... Read More
If you are worried about how many different business cards... Read More
How to do itPeople skim through newspapers and magazines and... Read More
"Inch by inch, row by row...that's the way my garden... Read More
Q. I am a former pastor who left the ministry... Read More
You make the decision to go into business and for... Read More
Running a small business requires many skills. However, to do... Read More
While driving through Pennsylvania farmland, you have probably noticed an... Read More
KEEPING INTEREST HIGH: Supervision is key to the success of... Read More
Sacred cows take a long time to die. We get... Read More
It's just like a marriageTo expect a bank manager or... Read More
Should your business have a toll free number for customers... Read More
How do marine type businesses start? Have you ever thought... Read More
The revenue history is a vital piece of your power... Read More
How do window cleaning franchise businesses start? It is a... Read More
Why does research and education play an important part of... Read More
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