If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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How many hours do you work a week? When was... Read More
There are many potential niches for pressure washing companies that... Read More
Q: A friend told me that as a woman of... Read More
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-- Beyond Cold Calling, "Warm" Calling and Sending E-mails --Many... Read More
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Data. Most people think it is a term relegated to... Read More
Starting your own e-commerce business can be quite the adventure.... Read More
During the 1980 presidential campaign, candidate Ronald Reagan vowed, if... Read More
If you're like me, you love accounting. It's so fascinating... Read More
At one point or another, almost every business runs short... Read More
Hi, Charles...here, Your Cap and t-shirt guy From Texas. How... Read More
In a world full of complications sometimes we overlook the... Read More
The book, "Become the Squeaky Wheel," by New Hampshire author... Read More
My colleague, Jane, recently lamented to me an all too... Read More
What could Seinfeld possibly have to do with marketing a... Read More
BioTechs even with the latest news had shed over 1000... Read More
We have all seen the mobile washing units cruising our... Read More
It's just like a marriageTo expect a bank manager or... Read More
Many new ventures are preoccupied with all the money they... Read More
Introduction: This article is written as a general discussion on... Read More
Is your business making money? Would you know?Figuring out whether... Read More
I believe the number one reason why a business will... Read More
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What is a Virtual Assistant?A Virtual Assistant is a person... Read More
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You can provide affordable health care plans to your employees.... Read More
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-- Building Credibility Through Success Stories --Successful solo entrepreneurs spend... Read More
The resume writing service serves an important role in the... Read More
1. There Are No "gimmes" ? They count two-foot putts... Read More
Your product is dying. With the same inevitability that we... Read More
As a successful small business owner,you're accustomed to long hours;... Read More
Marketing is one of the four corner-posts of a solid... Read More
As a practitioner and student of Small Business Marketing, I... Read More
It is most fascinating to study how entrepreneurs spot opportunity... Read More
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Your business is making profits, but where is the cash?... Read More
Bookkeeping?the "dreaded" word is something we all have to worry... Read More
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