If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Last summer the FTC put forth a report and then... Read More
Last week's question from Anthony R. on how to choose... Read More
Frankly, given the legal and regulatory requirements involved in attempting... Read More
Commonly folks have asked me what the technical difference is... Read More
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I recently met with a very successful magazine publisher who... Read More
(Although this article is geared towards small business owners, the... Read More
The FTC Franchise Rule maybe changed, as the Federal trade... Read More
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You've heard it before; we're living in an information age.... Read More
The following tips have come from a wide variety of... Read More
On Monday the Department of Corporations in California revoked franchise... Read More
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"If at first you don't succeed, then skydiving definitely isn't... Read More
A suggestion box is a really good idea for your... Read More
Having their own business is something many millions of people... Read More
Paul Leonard's BirthdayCards2Go.com paid greeting card service offers convenience when... Read More
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What is in an information plan?Before you even meet with... Read More
1. Everyone Makes A Difference ? Despite not letting him... Read More
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While driving through Pennsylvania farmland, you have probably noticed an... Read More
The FTC- Mighty Federal Trade Commission has unilaterally decided to... Read More
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Business card size works well for invitations to special events.What... Read More
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Researching information for a recent business plan, I came across... Read More
Motivational author and speaker Jim Rohn says that for a... Read More
Most business owners do not think of selling their companies... Read More
Your business account comes with an ATM, Debit card. Pick... Read More
Why are Chambers a good launching pad?Chambers provide you with... Read More
Pity parties are nothing new. In fact, we do it... Read More
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Until the day I learned to play chess I loved... Read More
As the owner or an employee of a small-to medium-sized... Read More
Most small business owners are faced with so many responsibilities... Read More
Just when the entire state was kissing Wichita goodbye, economically... Read More
IntroductionIt is widely recognised that Email and the Internet is... Read More
Costs of over regulation and over disclosure end up hurting... Read More
It's the dream of every person who starts a business... Read More
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1. TargetYou are not all things to all people. Decide... Read More
When does your ego get in the way?Let's go back... Read More
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