If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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What was your aim when you went into business for... Read More
Forget everything you've ever heard about the U.S. Small Business... Read More
You bet it's worth it. Publicity via news releases, along... Read More
Q: Is the online world the best place to sell... Read More
Researching information for a recent business plan, I came across... Read More
So often small service businesses fail to exploit niches, which... Read More
When you go into business for yourself, there are many... Read More
1. Everyone Makes A Difference ? Despite not letting him... Read More
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We have all seen the mobile washing units cruising our... Read More
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Pity parties are nothing new. In fact, we do it... Read More
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Do You Really Need a Toll-Free Number for Your Business?... Read More
The challenges of the small business owner are well documented.... Read More
THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More
You are selling your small business (business value under $1... Read More
Sometimes when you run a business you feel as lonely... Read More
Many investors and business ethics professionals are calling for more... Read More
Want your small business to flip instead of flop?! Statistically... Read More
In the heavy equipment cleaning business you can make good... Read More
Just when the entire state was kissing Wichita goodbye, economically... Read More
If a customer owes your local business money, it's hard... Read More
My clients and many of my readers are small and... Read More
The choice of financing is an important determinant of whether... Read More
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Motivational author and speaker Jim Rohn says that for a... Read More
Franchising is the fastest way to build small businesses, provide... Read More
How to identify future solutions and opportunities?Your power page, if... Read More
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"The way to develop self-confidence is to do the thing... Read More
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Forget everything you've ever heard about the U.S. Small Business... Read More
The single most important activity you can do in your... Read More
Opportunities for home show businesses have never been more abundant.... Read More
How a donation is different from a sponsorship and what... Read More
Last week we discussed the importance of performing an autopsy... Read More
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You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More
Being a small or home-based business owner can be loads... Read More
It appears the mini-blimp indoor theme and concept is making... Read More
A solopreneur I know disappears from my radar screen for... Read More
What is in an information plan?Before you even meet with... Read More
If you don't know what a Virtual Assistant (or VA)... Read More
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