If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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-- Building Credibility Through Success Stories --Successful solo entrepreneurs spend... Read More
Until the day I learned to play chess I loved... Read More
Think of all of your business ideas as tiny seeds... Read More
Some things in business are relatively easy to measure ?... Read More
Database Problems in MarketingI have been working on a direct... Read More
The FTC, Federal Trade Commission, is considering modifying the franchise... Read More
All franchises must meet the legal definition of a franchise... Read More
Recently one of my customers told me the chaos swirling... Read More
As a practitioner and student of Small Business Marketing, I... Read More
If you own a mobile truck washing, pressure washing or... Read More
New Franchisors and Entrepreneurs need to watch out as they... Read More
"Inch by inch, row by row...that's the way my garden... Read More
There are countless ways to save your business money. Unfortunately,... Read More
Summer is a time for the outdoors, for that well-deserved... Read More
First, we need to define the different kinds of skip... Read More
One of the major complaints in the QSR Quick Service-Fast... Read More
How is your pipeline structured?I assume most of you have... Read More
Small Business, Big Business ? What's the Diff?Well a lot... Read More
Take advantage of world politics today and start your own... Read More
What is a Virtual Assistant?A Virtual Assistant is a person... Read More
Providing high quality customer service is a must for any... Read More
No matter type of business you operate you've got to... Read More
Franchising has made the world look really small. The well... Read More
Time. As a small business owner, it's the commodity you... Read More
A cherished business doctrine is that growth must be a... Read More
A Mattress Cleaning Business might be just for you if... Read More
In a world full of complications sometimes we overlook the... Read More
A reader of one of my online sessions asked should... Read More
Top 3 Ways to Maximize Your Small Business Server Consulting... Read More
After over 30 years of participating in hundreds of businesses,... Read More
Starting the blind cleaning business is one of the best... Read More
Search Engines account for almost 90% of all web traffic!In... Read More
We all know that a building has to have a... Read More
What is Business Valuation? The term business valuation is the... Read More
Writing a business plan for a mobile car wash is... Read More
Don't you find that there are so many decisions you... Read More
TACTIC #1 -- Never simply slash your prices, unless you're... Read More
Tap these treasures of ideas. The best money you can... Read More
A janitorial cleaning service is one of the best businesses... Read More
Most doctors never distinguish the difference between customers and patients.... Read More
Hogwash!That's what I say to people who tell me that... Read More
The Dynamics of Daylight Savings Time changes the way we... Read More
Why does a good business relationship rely on having some... Read More
Seems as though there are a lot of business closings... Read More
What is a guru?A guru is a teacher. A mentor.... Read More
If you are a small business you know that you... Read More
When deciding to host a fundraiser for your company or... Read More
As an Investment Representative you've worked hard to build trust... Read More
Have you been searching for the perfect home-based business? I... Read More
1. Look Over Your Shoulder ? Of course, Punxsutawney Phil... Read More
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