If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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To maximum potential profits and dollars in a mobile washing... Read More
Costs of over regulation and over disclosure end up hurting... Read More
How do you sponsor an event and get personal introductions... Read More
Why does consistency in the message have an effect on... Read More
What is a Virtual Assistant?? A Virtual Assistant is that... Read More
"The way to develop self-confidence is to do the thing... Read More
When starting a business, you have to determine the method... Read More
The Franchise Group at the Federal Trade Commission in all... Read More
As stability emerges in the Middle East there will be... Read More
There are only a handful of car wash franchises in... Read More
The bad things starts with the letter 'O'?.like Obstacles, Obstruction,... Read More
Business card size works well for invitations to special events.What... Read More
The FTC Franchise Rule maybe changed, as the Federal trade... Read More
The Federal Trade Commission out of the blue decide in... Read More
Where do you look for the appropriate alliance?One of the... Read More
Start thinking about buying an established business if you want... Read More
Your grandfather probably told you to "learn something new everyday".... Read More
Writing a business plan for your Solo Entrepreneur business doesn't... Read More
Back when I owned an inventory-based business, one of my... Read More
Here's why 'WHY' is such a profit-making marketing trigger."Stop taking... Read More
A cherished business doctrine is that growth must be a... Read More
Office support services can range from basic data entry to... Read More
It's Monday morning and Connie the Consultant sits in her... Read More
A reader of one of my online sessions asked should... Read More
If you're just ramping up your small business email newsletter,... Read More
Yes, that IS security when nobody can downsize you because... Read More
No matter your age or station in life, we all... Read More
Why should you do informative talks to smaller groups?Informative talks... Read More
In a perfect world, starting a small business would be... Read More
What are the best methods for keeping a good business... Read More
Many investors and business ethics professionals are calling for more... Read More
If you plan to upgrade your workshop into an Authorized... Read More
How do we keep track of our business deals?If you... Read More
What is a Virtual Assistant?? A Virtual Assistant is that... Read More
By outsourcing to skilled professionals you'll be able to grow... Read More
One of the hidden perks of raising six children is... Read More
Are you tired yet of all the books out there... Read More
Have you ever heard the phrase, 'PREPONDERANCE OF PROOF'?I recently... Read More
A career coach could be simply defined your job seeking... Read More
Don't let your customer satisfaction research initiative collect dust on... Read More
Paper Shredding Business Opportunities are blossoming up everywhere because in... Read More
In this paper, I will:1. provide a framework for creating... Read More
Which questions do you need to ask to even get... Read More
My colleague, Jane, recently lamented to me an all too... Read More
Many times small businesses want to expand their businesses and... Read More
Every company has a value proposition. That is a statement... Read More
The story is told of a tiger chasing some goats... Read More
Your business account comes with an ATM, Debit card. Pick... Read More
What is in an information plan?Before you even meet with... Read More
I've got good news and bad news. The good news... Read More
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