If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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The employer / employee relations environment has been constantly evolving... Read More
Do you know what your genius work is? It's the... Read More
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Passion. Passion alone can make your business successful. As an... Read More
If you ask most small business owners what priority CRM... Read More
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A suggestion box is a really good idea for your... Read More
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It seems so long ago that I started my first... Read More
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You see it often in large shopping complexes. Customers seem... Read More
So there I was ? sitting in the audience of... Read More
We all know that competition is an ugly word but... Read More
Work smarter, not harderWhat is one of the best ways... Read More
Do you own a franchised business? Over 400,000 franchised businesses... Read More
There are many potential niches for pressure washing companies that... Read More
Nothing can drive a business down faster than customers who... Read More
If you own a mobile car washing, pressure washing or... Read More
A suggestion box is a really good idea for your... Read More
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We very much like what we see in Lubbock, TX... Read More
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It's a commonly quoted statistic: 80% of all small businesses... Read More
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There will come a time in your business where you... Read More
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Small business owners can relieve a lot of their own... Read More
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Support is critical for your small business survival. You may... Read More
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This is the tale of two business plans with very... Read More
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A corporate shell could be liken to a house that... Read More
Business Process Automation or BPA for short. This was a... Read More
"If at first you don't succeed, then skydiving definitely isn't... Read More
Doesn't it frustrate you when you've given good service, sometimes... Read More
There is a continual trend we are seeing which I... Read More
This morning, I went to take a short walk outside.... Read More
As a franchisor I am always asked by new and... Read More
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