If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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In today's economic climate, the first priority for the small... Read More
The Federal Trade Commission which governs the franchise industry thru... Read More
Managing cash flow is every small business owner's most important... Read More
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The following are six essential skills to business success. You... Read More
Introduction: This article is written as a general discussion on... Read More
New Franchisors and Entrepreneurs need to watch out as they... Read More
If you have a busy private practice, chances are you... Read More
It is most fascinating to study how entrepreneurs spot opportunity... Read More
As you may already know, asphalt paved parking lots do... Read More
As a successful small business owner,you're accustomed to long hours;... Read More
Here's why 'WHY' is such a profit-making marketing trigger."Stop taking... Read More
It is essential that you fully understand how the fuel... Read More
In the 2003 Auto Laundry News Survey it was determined... Read More
You've come up with the best idea since sliced bread,... Read More
One of the great challenges for independent professionals and small... Read More
Image of your franchise automotive outlet is so important. Some... Read More
Aside from the fear of losing a spreadsheet or research... Read More
Have you ever heard the phrase, 'PREPONDERANCE OF PROOF'?I recently... Read More
You may be in Mail Order, Direct Mail, or you... Read More
One of the best ways to make money in the... Read More
In the first article we mentioned the main characteristics that... Read More
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How do window cleaning franchise businesses start? It is a... Read More
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TRUTH IN THE LAWN MOWING INDUSTRYWe do not wish to... Read More
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Most new small businesses won't be in business this time... Read More
Has this ever happened to you... 'John, you have a... Read More
One of the greatest pitfalls in e-commerce is Field of... Read More
The resume writing service serves an important role in the... Read More
Q: A friend told me that as a woman of... Read More
So you want to start a business but you don't... Read More
Tammy, a skilled and gifted horticulturist, called me to discuss... Read More
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Most doctors never distinguish the difference between customers and patients.... Read More
You may find this Newsletter a little long winded but... Read More
In my previous article, Step 1, your challenge for the... Read More
As a teenager I worked for my father's small business.... Read More
Aircraft Interiors of personal and corporate jets have hundreds of... Read More
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