If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Here are seven ways for owners of small businesses to... Read More
A lot of business owners I've spoken with lately have... Read More
Running a small business requires many skills. However, to do... Read More
The book, "Become the Squeaky Wheel," by New Hampshire author... Read More
Competition in the business world is often viewed as a... Read More
Thinking of starting a business on line? If so there... Read More
How do you find groups that are in need of... Read More
Small Business, Big Business ? What's the Diff?Well a lot... Read More
In the first part of this article I put forward... Read More
Franchising companies often use Business Broker to help attain sales... Read More
If you've been thinking about starting a business, but are... Read More
Self-cleaning glass has been talked about a lot, with such... Read More
No matter how small your small business is, it is... Read More
Ok, so next to the taxman, your company payroll department... Read More
If you are in the pressure washing business and are... Read More
Experts urge small business owners to "brand" their business ?... Read More
The Boston suburbs seem to be rich with possible locations... Read More
Why are Chambers a good launching pad?Chambers provide you with... Read More
A cluttered world of marketing communications diminishes the ordinary. The... Read More
Q: After years of dreaming about starting my own business,... Read More
What is a Virtual Assistant?A Virtual Assistant is a person... Read More
Providing high quality customer service is a must for any... Read More
As a practitioner and student of Small Business Marketing, I... Read More
North County San Diego has had some significant growth, and... Read More
More sales and more profit. Isn't that what you want... Read More
The FTC Franchise Rule maybe changed, as the Federal trade... Read More
Scenario OneDuring a recent presentation, a business owner was given... Read More
If you really want to earn more money with your... Read More
One of the most common issues that comes up for... Read More
All cities have a purchasing office and/or a procurement officer.... Read More
Time. As a small business owner, it's the commodity you... Read More
I frequently give presentations at small business gatherings, providing me... Read More
In franchising an individual desirous of their own business will... Read More
You can provide affordable health care plans to your employees.... Read More
Many physical therapists in private practice have the appearance of... Read More
How careful are you with the data you collect from... Read More
Small businesses need Public Relations, possibly more than large corporations,... Read More
The air in my client's office nearly crackled with her... Read More
There is much competition in the mobile auto detailing business.... Read More
A successful joint venture marketing effort is the goal of... Read More
Aircraft Interiors of personal and corporate jets have hundreds of... Read More
"The way to develop self-confidence is to do the thing... Read More
Treat your business as a serious, full-time business and be... Read More
Has this ever happened to you... 'John, you have a... Read More
That sizzling sound you're hearing may be a symptom of... Read More
This morning, I went to take a short walk outside.... Read More
Ok, so next to the taxman, your company payroll department... Read More
In a quest for customers and to keep those customers,... Read More
If you own a small business, then you know the... Read More
I ran a franchise company for many years, a car... Read More
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