If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Costs of over regulation and over disclosure end up hurting... Read More
Have Some Time to Yourself One of the most important... Read More
Should you buy a business opportunity or Franchise if you... Read More
You may find this Newsletter a little long winded but... Read More
Thankfully, most of us will never find out. That is... Read More
Achieving real success should be the goal of any good... Read More
What was your aim when you went into business for... Read More
THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More
An observation while returning home from a seminar: Getting away... Read More
When the recent Games of the XXVIII Olympiad came to... Read More
Starting your own e-commerce business can be quite the adventure.... Read More
The restaurant industry in the United States employs an estimated... Read More
A career coach could be simply defined your job seeking... Read More
At one point or another, almost every business runs short... Read More
Cleaning the trailers towed by big trucks is not easy,... Read More
The Federal Trade Commission is assisting competitor to cheat and... Read More
Remember those drawings from science class of how a lever... Read More
Senior citizens are generally not a large marketing segment for... Read More
Car wash businesses are unique to other businesses. In fact... Read More
-- Beyond Cold Calling, "Warm" Calling and Sending E-mails --Many... Read More
Did you know that satisfaction is the number one emotion... Read More
A corporate shell could be liken to a house that... Read More
Have you ever heard the phrase, 'PREPONDERANCE OF PROOF'?I recently... Read More
Before you want to build your business, you need to... Read More
Yes, that IS security when nobody can downsize you because... Read More
If you own a mobile car washing, pressure washing or... Read More
It is an American dream to own a business. But... Read More
Like most regulatory bodies in the United States, the Federal... Read More
COLLABORATIVE NEGOTIATING:Collaborative negotiating is a win-win strategy that can focus... Read More
Is your business making money? Would you know?Figuring out whether... Read More
The Workers' Compensation situation in this country is unbelievable. Why,... Read More
Sometimes the simple businesses are the ones, which make good... Read More
If you own a Pressure Washing Company and wish to... Read More
What kinds of things effect mobile service businesses P and... Read More
Do you like animals? Would you like to work for... Read More
Where would a business be without a business plan? A... Read More
If your home business is not performing the way you... Read More
Whether you operate a chain of restaurants, a mom-and-pop convenience... Read More
It's the dream of every person who starts a business... Read More
The efficiency of debt collection is the difference between a... Read More
How is your pipeline structured?I assume most of you have... Read More
Here are a few tips on how to hand out... Read More
Why give freebies?We have all seen freebies at trade shows... Read More
Shipping materials can be expensive! Even the styrofoam "peanuts" can... Read More
Everyone is talking about small businesses. In 1993, when it... Read More
Are you -- like 70 percent of small business owners... Read More
Business card size works well for invitations to special events.What... Read More
During the 1980 presidential campaign, candidate Ronald Reagan vowed, if... Read More
What does buying a fat pig have to do with... Read More
Perhaps you are building a new home office or you... Read More
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