If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Small Business, Big Business ? What's the Diff?Well a lot... Read More
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What could Seinfeld possibly have to do with marketing a... Read More
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-- Building Credibility Through Success Stories --Successful solo entrepreneurs spend... Read More
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On June 8, 2004, the world witnessed what no one... Read More
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No matter what kind of small business you have, you... Read More
What is the Big Race all about when it comes... Read More
Many auto detailers fall short in their sales presentations. I... Read More
Do You Really Need a Toll-Free Number for Your Business?... Read More
If you're like the rest of us, you've spent a... Read More
In the world today, many people are further in debt... Read More
You may find this Newsletter a little long winded but... Read More
Do you sometimes find yourself just going "through the motions"... Read More
On Monday the Department of Corporations in California revoked franchise... Read More
Are you tired yet of all the books out there... Read More
It is most fascinating to study how entrepreneurs spot opportunity... Read More
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I only have to point to the 555 plus failed... Read More
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As long as you eat and breathe you will stay... Read More
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Here are just a few ways to increase and diversify... Read More
One way to determine your companies mission statement is based... Read More
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How to do itPeople skim through newspapers and magazines and... Read More
I believe the number one reason why a business will... Read More
Lance Armstrong this week won an unprecedented 7th Tour de... Read More
CONSIDERING COMPANY NEEDS: In identifying your needs for the internship,... Read More
Don't let your customer satisfaction research initiative collect dust on... Read More
Ok, you have successfully accomplished your dream of being the... Read More
With all the cabinet refacing business opportunities out there, you... Read More
Rule 15C211Under SEC Rule 15C211, a U.S. securities broker or... Read More
What are the 5 best ways to gain new contacts?There... Read More
It has been said that the only constant is change.... Read More
How do we keep track of our business deals?If you... Read More
I'll be the first to admit that I went a... Read More
Car wash businesses are unique to other businesses. In fact... Read More
American small business is again in transition. Many employees, now... Read More
Doesn't it frustrate you when you've given good service, sometimes... Read More
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