If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Franchising Directory Sites-Paid Advertising, Lead Generation for FranchisingFranchising Directory Sites... Read More
Everything starts with a business plan: If you don't have... Read More
In the book Women and Small Business author gives all... Read More
If you run a pressure washing business it is a... Read More
Bookkeeping?the "dreaded" word is something we all have to worry... Read More
If you are a small business you know that you... Read More
Sometimes the simple businesses are the ones, which make good... Read More
Lance Armstrong this week won an unprecedented 7th Tour de... Read More
A top executive called up me late in the night.... Read More
Completion not Perfection Five Keys To Doubling Your Productivity and... Read More
Perhaps you are building a new home office or you... Read More
If you are a motorcycle detailer and need to expand... Read More
Do you know what your genius work is? It's the... Read More
Opening a carpet cleaning business is a great way to... Read More
-- The One Pager Shortcut Series --An effective and compelling... Read More
THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More
It is estimated that 78% of all small business start-ups... Read More
Mobile carwashing is hard work, it is tough on the... Read More
Deciding to start your own franchise is just one of... Read More
What is a Family Business? A family business is basically... Read More
It's Monday morning and Connie the Consultant sits in her... Read More
In the first part of this article I put forward... Read More
There is a rather famous true story called "Acres of... Read More
COLLABORATIVE NEGOTIATING:Collaborative negotiating is a win-win strategy that can focus... Read More
So you think you're not justified in taking time away... Read More
Purchasing a franchise has become one of the most popular... Read More
Buyers want both online and local information about where to... Read More
You may find this Newsletter a little long winded but... Read More
No matter what kind of small business you have, you... Read More
BioTechs even with the latest news had shed over 1000... Read More
Many companies wish to expand and a few wish to... Read More
Q: I really want to start my own business, but... Read More
Here are some sound debt collection techniques that can be... Read More
Looking for a place to add a Quick Lube away... Read More
As a company grows, the owner's role begins to change.... Read More
A Brilliant Marketing Idea... sounds great but what is it?... Read More
Running a business, whether large, small or in your home,... Read More
You have spent considerable time pulling your business plan together,... Read More
Opening a carpet cleaning business is a great way to... Read More
I love lists. I make them for everything. And I'm... Read More
Some marine biologists feel that the concentration of dead marine... Read More
-- The One Pager Shortcut Series --An effective and compelling... Read More
Here are some important points to take note of if... Read More
Why does consistency in the message have an effect on... Read More
Many years ago, I had warned the carwash industry of... Read More
Many businesses offer small business franchise opportunities. There are many... Read More
Your product is dying. With the same inevitability that we... Read More
Everyone wants to succeed in life. Most people want to... Read More
You've come up with the best idea since sliced bread,... Read More
A successful joint venture marketing effort is the goal of... Read More
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