If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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When a person knows and knows not that he knows.... Read More
Everyone wants to succeed in life. Most people want to... Read More
American small business is again in transition. Many employees, now... Read More
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The single most important activity you can do in your... Read More
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CARD SHARK7 Card Tricks That Improve Your Personal Networking PowerThe... Read More
Do you sometimes find yourself just going "through the motions"... Read More
My colleague, Jane, recently lamented to me an all too... Read More
Under the Securities Act of 1933, any offer to sell... Read More
While there are few career paths that some would call... Read More
In my 18 years of consulting I have heard it... Read More
On June 8, 2004, the world witnessed what no one... Read More
Here are seven ways for owners of small businesses to... Read More
Every business starts with an idea or a dream. To... Read More
Do You Really Need a Toll-Free Number for Your Business?... Read More
Shipping materials can be expensive! Even the styrofoam "peanuts" can... Read More
The goals of businesses have undergone much evolution from the... Read More
Get maximum results with minimum effort. Sounds great doesn't it?... Read More
You may find this Newsletter a little long winded but... Read More
Would you rather have one good client paying you five... Read More
When does your ego get in the way?Let's go back... Read More
The Workers' Compensation situation in this country is unbelievable. Why,... Read More
The reason we Franchisors call it an exclusive territory is... Read More
I recently met with a very successful magazine publisher who... Read More
While driving through Pennsylvania farmland, you have probably noticed an... Read More
Do you operate your business as a series of projects,... Read More
Now that winter has passed, the annual ritual of spring... Read More
Everything starts with a business plan: If you don't have... Read More
As a company grows, the owner's role begins to change.... Read More
Most businesses accept checks as form of payment for goods... Read More
We all know that a building has to have a... Read More
One of the most common horrific mistakes a business can... Read More
The goals of businesses have undergone much evolution from the... Read More
When the recent Games of the XXVIII Olympiad came to... Read More
If you plan to do business online, then your website... Read More
In the first article we mentioned the main characteristics that... Read More
It is imperative to have your business legally prepared. How... Read More
Hi, Charles...here, Your Cap and t-shirt guy From Texas. How... Read More
The story is told of a tiger chasing some goats... Read More
Entrepreneurs are hardy stock. But sometimes hardiness can get you... Read More
If you've been thinking about starting a business, but are... Read More
It is not surprising that some people may perceive Six... Read More
When small businesses fail, the wreckage is often assigned to... Read More
This is the tale of two business plans with very... Read More
Marketing is one of the four corner-posts of a solid... Read More
In franchising an individual desirous of their own business will... Read More
How many "get rich schemes" have you joined? Or have... Read More
Cash is King... That is what everyone tells us and... Read More
Q: Is the online world the best place to sell... Read More
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