If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Anyone in business today realizes both the natural dependency on... Read More
On June 8, 2004, the world witnessed what no one... Read More
A successful joint venture marketing effort is the goal of... Read More
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SBIR Corner: FFP vs. CPFF contracts:In the SBIR/STTR world, the... Read More
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"If at first you don't succeed, then skydiving definitely isn't... Read More
What's your job profitability? Do you know?Many business owners are... Read More
It's Monday morning and Connie the Consultant sits in her... Read More
With all the cabinet refacing business opportunities out there, you... Read More
The key to organizational focus and helping those who need... Read More
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As a home business proprietor, you may already realize why... Read More
Most smart entrepreneurs and all large corporations have Employee Relations... Read More
We were more than excited. Our women's doubles tennis team... Read More
Most small business owners seek advisors who can help them... Read More
After over thirty years advising small business it still comes... Read More
Mobile carwashing is hard work, it is tough on the... Read More
What makes a business relationship?What really makes a business relationship?... Read More
When is advice free and when should you charge for... Read More
In today's economic climate, the first priority for the small... Read More
The life cycle of the typical small business is short... Read More
We all know that a building has to have a... Read More
A solopreneur I know disappears from my radar screen for... Read More
According to the American Society for Aesthetic Plastic Surgery, since... Read More
Send handwritten notes. That applies whether you're a guy or... Read More
A cluttered world of marketing communications diminishes the ordinary. The... Read More
In a world full of complications sometimes we overlook the... Read More
What are the benefits of using a Freelance Consultant /... Read More
Whether it has been thrust upon you by external market... Read More
It's obvious when a small business has accepted the fact... Read More
The employer / employee relations environment has been constantly evolving... Read More
The last time I spoke and went into a bit... Read More
Do you promote yourself as offering prompt, reliable and quality... Read More
How a donation is different from a sponsorship and what... Read More
Cash flow. To stay in business, you've got to keep... Read More
Don't let your customer satisfaction research initiative collect dust on... Read More
Tammy, a skilled and gifted horticulturist, called me to discuss... Read More
You are probably hard at work promoting your business (and... Read More
Most businesses accept checks as form of payment for goods... Read More
Just as you are about to say "good-bye" to your... Read More
More sales and more profit. Isn't that what you want... Read More
As a specialist in getting restaurants open, it is surprising... Read More
Cleaning concrete is tough and there is an easy way... Read More
The way you manage your money is one of the... Read More
Here are seven ways for owners of small businesses to... Read More
Some of the very qualities that attract people to the... Read More
A common hazard faced by new entrepreneurs is a lack... Read More
The choice of financing is an important determinant of whether... Read More
Why give freebies?We have all seen freebies at trade shows... Read More
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