If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Now that you have invested your time, energy and money... Read More
Do you own a franchised business? Over 400,000 franchised businesses... Read More
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That sizzling sound you're hearing may be a symptom of... Read More
If I had $1.00 every time I heard someone say... Read More
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Self-cleaning glass has been talked about a lot, with such... Read More
I'll be the first to admit that I went a... Read More
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A few years ago, I visited Beijing for the first... Read More
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When someone owes your small business money, you certainly feel... Read More
The Federal Trade Commission out of the blue decide in... Read More
Many people ask how many graphs or charts they should... Read More
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BioTechs even with the latest news had shed over 1000... Read More
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Anyone in business today realizes both the natural dependency on... Read More
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American small business is again in transition. Many employees, now... Read More
Pardon my enthusiasm, but a large part of your small... Read More
Work smarter, not harderWhat is one of the best ways... Read More
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The Operations Plan is a critical component of any business... Read More
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If you're like me, you love accounting. It's so fascinating... Read More
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I agree that knowledge should be free, but the next... Read More
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Boston itself covers 50 square miles of concrete and traffic,... Read More
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