If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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You may be in Mail Order, Direct Mail, or you... Read More
Most folks in the pressure washing business are happier to... Read More
The Federal Trade Commission which governs the franchise industry thru... Read More
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You've come up with the best idea since sliced bread,... Read More
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Some marine biologists feel that the concentration of dead marine... Read More
We all know how glorious those first warm days of... Read More
An observation while returning home from a seminar: Getting away... Read More
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In franchising an individual desirous of their own business will... Read More
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COLLABORATIVE NEGOTIATING:Collaborative negotiating is a win-win strategy that can focus... Read More
What is a Family Business? A family business is basically... Read More
So you want to start a business but you don't... Read More
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When does your ego get in the way?Let's go back... Read More
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Large corporations use employee manuals to both educate employees about... Read More
Fuel prices these days are quite high and they take... Read More
Security Professionals provide the products and services necessary to create... Read More
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Sacred cows take a long time to die. We get... Read More
Sometimes when you run a business you feel as lonely... Read More
New Franchisors and Entrepreneurs need to watch out as they... Read More
As a franchisor I am always asked by new and... Read More
To wash an airplane there are many items you will... Read More
A cherished business doctrine is that growth must be a... Read More
The Federal Trade Commission is upgrading the franchise law and... Read More
Don't you find that there are so many decisions you... Read More
And is having a logo really that important?My answer to... Read More
(Although this article is geared towards small business owners, the... Read More
Last summer the FTC put forth a report and then... Read More
1. Everyone Makes A Difference ? Despite not letting him... Read More
Your business account comes with an ATM, Debit card. Pick... Read More
I have to admit, I was curious. When I saw... Read More
While there are few career paths that some would call... Read More
Franchising has made the world look really small. The well... Read More
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Business card size works well for invitations to special events.What... Read More
If you plan to upgrade your workshop into an Authorized... Read More
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In a world full of complications sometimes we overlook the... Read More
You make the decision to go into business and for... Read More
Marketing is one of the four corner-posts of a solid... Read More
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