If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Franchising Corporations need to maintain an iron fist when it... Read More
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The air in my client's office nearly crackled with her... Read More
A top executive called up me late in the night.... Read More
Yes, that IS security when nobody can downsize you because... Read More
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The revenue history is a vital piece of your power... Read More
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One of the hidden perks of raising six children is... Read More
"Inch by inch, row by row...that's the way my garden... Read More
A recent survey showed that only 28.7% of small business... Read More
If you're like the rest of us, you've spent a... Read More
For many small businesses, the "S" corporation is the business... Read More
Here are some important points to take note of if... Read More
As the owner or an employee of a small-to medium-sized... Read More
In these days of insecurity and uncertain futures, the tendency... Read More
Concrete cleaning can be a lucrative business to start. Here... Read More
No matter how small your small business is, it is... Read More
Announcements can be handed out as a business cardAnnouncements can... Read More
What are the 5 best ways to gain new contacts?There... Read More
Cash is King... That is what everyone tells us and... Read More
If you discovered the bottom line in your business depended... Read More
Many small companies work very hard to get new accounts.... Read More
We have all seen the mobile washing units cruising our... Read More
We all know that competition is an ugly word but... Read More
In the world today, many people are further in debt... Read More
Car Wash Crime in the Hood. Apparently not everyone is... Read More
One of the hidden perks of raising six children is... Read More
It's a strange anomaly.Most people who set out to start... Read More
Would you rather have one good client paying you five... Read More
The life cycle of the typical small business is short... Read More
Anyone in business today realizes both the natural dependency on... Read More
When do you need to get more involved with the... Read More
In this paper, I will:1. provide a framework for creating... Read More
Running a business on the net these days can be... Read More
Small Business, Big Business ? What's the Diff?Well a lot... Read More
Incorporation in Nevada has become an attractive option for savvy... Read More
I've got good news and bad news. The good news... Read More
A few years ago, I visited Beijing for the first... Read More
If you ask most small business owners what priority CRM... Read More
Company mottos can easily be printed on a business card.Sometimes... Read More
1. There Are No "gimmes" ? They count two-foot putts... Read More
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