If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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One of the critical success factors for service-related businesses is... Read More
Hi, Charles...here, Your Cap and t-shirt guy From Texas. How... Read More
Seems as though there are a lot of business closings... Read More
Nothing can drive a business down faster than customers who... Read More
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Outsourcing is the strategic use of outside resources to perform... Read More
If you are a small business you know that you... Read More
As a practitioner and student of Small Business Marketing, I... Read More
If you don't know what a Virtual Assistant (or VA)... Read More
Congratulations, you are starting a small business! You are taking... Read More
Last week we discussed the importance of performing an autopsy... Read More
Most businesses accept checks as form of payment for goods... Read More
Great question!Freeing your time is an indisputably key element in... Read More
First you have to start with knowing your budget and... Read More
The key to organizational focus and helping those who need... Read More
How many "get rich schemes" have you joined? Or have... Read More
As you may know, there are many ways to incorporate... Read More
When you awoke this morning, you found yourself buzzing with... Read More
If you discovered the bottom line in your business depended... Read More
It's the dream of every person who starts a business... Read More
Rule 15C211Under SEC Rule 15C211, a U.S. securities broker or... Read More
The story is told of a tiger chasing some goats... Read More
Entrepreneurs are hardy stock. But sometimes hardiness can get you... Read More
What is Business Valuation? The term business valuation is the... Read More
When is it a good thing to say no to... Read More
Last year, trillions of dollars transferred hands on the internet... Read More
When you go into business for yourself, there are many... Read More
Experts urge small business owners to "brand" their business ?... Read More
Hogwash!That's what I say to people who tell me that... Read More
If you are in the pressure washing business and are... Read More
Many auto detailers fall short in their sales presentations. I... Read More
Most small business owners seek advisors who can help them... Read More
Shipping materials can be expensive! Even the styrofoam "peanuts" can... Read More
My 16 year-old daughter said, "Gee Dad! You look just... Read More
We're birds of a feather, public relations and small business.... Read More
Seems as though there are a lot of business closings... Read More
When working from home, it is usual to find that... Read More
It's a commonly quoted statistic: 80% of all small businesses... Read More
Are you tired yet of all the books out there... Read More
Do you need grant funding for your nonprofit organization? If... Read More
What's your job profitability? Do you know?Many business owners are... Read More
One of the great challenges for independent professionals and small... Read More
You know what makes me really happy? Drinking a Starbucks... Read More
A common hazard faced by new entrepreneurs is a lack... Read More
Whether it has been thrust upon you by external market... Read More
Many mobile car wash operators would like to add de-ionized... Read More
I only have to point to the 555 plus failed... Read More
TRUTH IN THE LAWN MOWING INDUSTRYWe do not wish to... Read More
You are selling your small business (business value under $1... Read More
Having their own business is something many millions of people... Read More
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