If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Think of all of your business ideas as tiny seeds... Read More
One of the hidden perks of raising six children is... Read More
Did you know that satisfaction is the number one emotion... Read More
Q: I have outgrown my home office and need to... Read More
Are you a motivational speaker who consistently gets rave reviews... Read More
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Some things in business are relatively easy to measure ?... Read More
Cash is King... That is what everyone tells us and... Read More
The stock market is still on a wild roller coaster... Read More
If you're anything like me then you dislike with a... Read More
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Why give freebies?We have all seen freebies at trade shows... Read More
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One of the first things you will need to set... Read More
Macon, GA goes after garage-gas station conversion detail/hand car washes... Read More
The reason we Franchisors call it an exclusive territory is... Read More
One of the critical success factors for service-related businesses is... Read More
One of the biggest fears people have about starting a... Read More
Most folks in the pressure washing business are happier to... Read More
In these days of insecurity and uncertain futures, the tendency... Read More
Franchising has made the world look really small. The well... Read More
Many of our nations 400,000 franchisees run their businesses out... Read More
Sexual Harassment is a disturbing part of employment life in... Read More
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Opening a carpet cleaning business is a great way to... Read More
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Large corporations use employee manuals to both educate employees about... Read More
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Most business owners do not think of selling their companies... Read More
When working from home, it is usual to find that... Read More
"The way to develop self-confidence is to do the thing... Read More
If you are just starting your business, or if you... Read More
If you are a small business you know that you... Read More
As a practitioner and student of Small Business Marketing, I... Read More
When you awoke this morning, you found yourself buzzing with... Read More
Due to the over regulation in the Franchising Industry and... Read More
What is the best time to expand a mobile car... Read More
It appears the mini-blimp indoor theme and concept is making... Read More
Would you rather have one good client paying you five... Read More
One of the major complaints in the QSR Quick Service-Fast... Read More
It has been discussed allowing Franchising companies to electronically disclose... Read More
How much is your time really worth? Is it worth... Read More
Cash is King... That is what everyone tells us and... Read More
-- Building Credibility Through Success Stories --Successful solo entrepreneurs spend... Read More
Many auto detailers fall short in their sales presentations. I... Read More
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Business checks are available in many styles and varieties. They... Read More
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