If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Back when I owned an inventory-based business, one of my... Read More
Many companies wish to expand and a few wish to... Read More
Cash flow. To stay in business, you've got to keep... Read More
Every company has a value proposition. That is a statement... Read More
If you are a small business and qualify to participate... Read More
Cash is King... That is what everyone tells us and... Read More
There is a continual trend we are seeing which I... Read More
One of the best ways to make money in the... Read More
A tongue-in-cheek look at the skills required to operate a... Read More
Small business owners can relieve a lot of their own... Read More
The restaurant industry in the United States employs an estimated... Read More
The reason we Franchisors call it an exclusive territory is... Read More
Many self employed professionals find themselves overwhelmed, frustrated, and confused... Read More
THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More
There are many little details that go into making sure... Read More
North County San Diego has had some significant growth, and... Read More
Consistency is a huge word when operating your business. I... Read More
There are many factors to be considered when you are... Read More
While there are few career paths that some would call... Read More
Experts urge small business owners to "brand" their business ?... Read More
How do marine type businesses start? Have you ever thought... Read More
The following tips have come from a wide variety of... Read More
Many ventures are faced with the challenging task of raising... Read More
The air in my client's office nearly crackled with her... Read More
If you are a motorcycle detailer and need to expand... Read More
How many "get rich schemes" have you joined? Or have... Read More
Sometimes when you run a business you feel as lonely... Read More
Small businesses need Public Relations, possibly more than large corporations,... Read More
When working from home, it is usual to find that... Read More
Over regulation of small business is so intense it is... Read More
Many businesses offer small business franchise opportunities. There are many... Read More
Everyday, customers and business owners are bombarded with billboards, logos,... Read More
During the 1980 presidential campaign, candidate Ronald Reagan vowed, if... Read More
As a franchisor I am always asked by new and... Read More
Pet Transportation Services are needed as the number of pets... Read More
Here are some useful tips on how to select a... Read More
With the massive explosion of start-ups and home businesses developing,... Read More
One of the major complaints in the QSR Quick Service-Fast... Read More
It's just like a marriageTo expect a bank manager or... Read More
A consultant must remember that the business belongs to the... Read More
The single most important activity you can do in your... Read More
There are many little details that go into making sure... Read More
Franchising companies often use Business Broker to help attain sales... Read More
As you may know, there are many ways to incorporate... Read More
And is having a logo really that important?My answer to... Read More
A janitorial cleaning service is one of the best businesses... Read More
Think the best way to get more customers is to... Read More
Are you a motivational speaker who consistently gets rave reviews... Read More
I recently met with a very successful magazine publisher who... Read More
Support is critical for your small business survival. You may... Read More
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