If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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The restaurant industry in the United States employs an estimated... Read More
Some things in business are relatively easy to measure ?... Read More
Some of the greatest words of wisdom for any man... Read More
One major issue not being addressed right now in the... Read More
We visited Lexus USA, home of the Lexus North America... Read More
How a donation is different from a sponsorship and what... Read More
During the California Recall Election, I was very interested. Without... Read More
American small business is again in transition. Many employees, now... Read More
I recently met with a very successful magazine publisher who... Read More
Introduction: This article is written as a general discussion on... Read More
You see it often in large shopping complexes. Customers seem... Read More
Not sure how to start a small business? This guide... Read More
1. There Are No "gimmes" ? They count two-foot putts... Read More
Many small business startups fail within the first 2 years... Read More
One of the most common horrific mistakes a business can... Read More
Every business starts with an idea or a dream. To... Read More
Many physical therapists in private practice have the appearance of... Read More
If you're like the rest of us, you've spent a... Read More
The employer / employee relations environment has been constantly evolving... Read More
Boston itself covers 50 square miles of concrete and traffic,... Read More
Like most regulatory bodies in the United States, the Federal... Read More
Everyday, customers and business owners are bombarded with billboards, logos,... Read More
What is a guru?A guru is a teacher. A mentor.... Read More
"The way to develop self-confidence is to do the thing... Read More
A top executive called up me late in the night.... Read More
How do you find the best business partners?Finding a good... Read More
Every employee would like to earn as high a salary... Read More
A janitorial cleaning service is one of the best businesses... Read More
Most small business owners are faced with so many responsibilities... Read More
A top executive called up me late in the night.... Read More
Multimedia is everywhere on the Internet, whether in the form... Read More
Opening a carpet cleaning business is a great way to... Read More
Image of your franchise automotive outlet is so important. Some... Read More
When deciding to host a fundraiser for your company or... Read More
A thing worth doing is worth doing badly. Yes I... Read More
A common hazard faced by new entrepreneurs is a lack... Read More
Whether you operate a chain of restaurants, a mom-and-pop convenience... Read More
The bad things starts with the letter 'O'?.like Obstacles, Obstruction,... Read More
Providing high quality customer service is a must for any... Read More
Never underestimate the power of perception! Perception plays a major... Read More
How to do itPeople skim through newspapers and magazines and... Read More
Does your small business have a banking and credit card... Read More
How often have you thumbed through a business opportunity magazine,... Read More
-- The One Pager Shortcut Series --An effective and compelling... Read More
Unfortunately for all buyers, each selling organization and their individual... Read More
You are probably hard at work promoting your business (and... Read More
Your business is only as good as the number of... Read More
Sacred cows take a long time to die. We get... Read More
Seems as though there are a lot of business closings... Read More
Purchasing a franchise has become one of the most popular... Read More
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