If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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What will your business look like a year from today?If... Read More
You make the decision to go into business and for... Read More
I'll be the first to admit that I went a... Read More
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Hi, Charles...here, Your Cap and t-shirt guy From Texas. How... Read More
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You bet it's worth it. Publicity via news releases, along... Read More
Every business plan book tells you how the Executive Summary... Read More
Recently one of my customers told me the chaos swirling... Read More
How far away is the person you need to meet?We... Read More
One of the primary concerns all small businesses have is... Read More
The choice to incorporate a small business in Florida has... Read More
New Franchisors and Entrepreneurs need to watch out as they... Read More
You've always liked flowers and you think the idea of... Read More
Where would a business be without a business plan? A... Read More
"The way to develop self-confidence is to do the thing... Read More
Disclosure laws in franchising are suppose to help the consumer.... Read More
Think of your business as a living, breathing, organism. It... Read More
Macon, GA goes after garage-gas station conversion detail/hand car washes... Read More
Someone new to business ownership recently told me, "Before I... Read More
Why does a good business relationship rely on having some... Read More
WHEN you are operating or planning a small business that... Read More
The modern Franchise business model and the much different business... Read More
Bookkeeping?the "dreaded" word is something we all have to worry... Read More
1. TargetYou are not all things to all people. Decide... Read More
The Operations Plan is a critical component of any business... Read More
You've come up with the best idea since sliced bread,... Read More
Recently one of my customers told me the chaos swirling... Read More
Would you rather have one good client paying you five... Read More
Buyers want both online and local information about where to... Read More
Paul Leonard's BirthdayCards2Go.com paid greeting card service offers convenience when... Read More
If you interviewed business owners of failed businesses, a majority... Read More
One overlooked individual in the process of taking a company... Read More
When the recent Games of the XXVIII Olympiad came to... Read More
If you own a small business, then you know the... Read More
Why does research and education play an important part of... Read More
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It is estimated that 78% of all small business start-ups... Read More
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In today's marketplace the words 'job security' have become an... Read More
How much is your time really worth? Is it worth... Read More
Quality control in franchising companies is paramount and all franchising... Read More
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Tammy, a skilled and gifted horticulturist, called me to discuss... Read More
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