If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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IntroductionIt is widely recognised that Email and the Internet is... Read More
Do you have a Business Plan? Congratulations, but you are... Read More
Q: I have outgrown my home office and need to... Read More
Ask anyone trapped in a cubical about their entrepreneurial dream... Read More
-- Beyond Cold Calling, "Warm" Calling and Sending E-mails --Many... Read More
Last week's question from Anthony R. on how to choose... Read More
You can make your trade show experience much easier by... Read More
Small business success is very similar to learning to walk,... Read More
When do annoyances in a relationship become too much to... Read More
As a business owner, you already know how important it... Read More
It is estimated that 78% of all small business start-ups... Read More
A cluttered world of marketing communications diminishes the ordinary. The... Read More
Why would you use an event pass?Event passes are often... Read More
"Inch by inch, row by row...that's the way my garden... Read More
I recently met with a very successful magazine publisher who... Read More
The less a business pays for goods and services the... Read More
Sexual Harassment is a disturbing part of employment life in... Read More
Why should you always maintain a good report with a... Read More
A few years ago, I visited Beijing for the first... Read More
If you discovered the bottom line in your business depended... Read More
I'll be the first to admit that I went a... Read More
It's a commonly quoted statistic: 80% of all small businesses... Read More
There are many little details that go into making sure... Read More
Seems as though there are a lot of business closings... Read More
Your grandfather probably told you to "learn something new everyday".... Read More
My 16 year-old daughter said, "Gee Dad! You look just... Read More
If you're organized, smart, capable and willing to work with... Read More
Until the day I learned to play chess I loved... Read More
Aside from the fear of losing a spreadsheet or research... Read More
If you want to start a business in 2005, and... Read More
KEEPING INTEREST HIGH: Supervision is key to the success of... Read More
If you are in the pressure washing business and are... Read More
As you may already know, asphalt paved parking lots do... Read More
North County San Diego has had some significant growth, and... Read More
"Order Now!" "Your Business Will Fail If You Don't Have... Read More
One of the great challenges for independent professionals and small... Read More
Time. As a small business owner, it's the commodity you... Read More
Many have not experienced a fire up close. One year... Read More
Car Wash Crime in the Hood. Apparently not everyone is... Read More
Washing the exterior of a truck. Sounds easy right? Well,... Read More
As a specialist in getting restaurants open, it is surprising... Read More
Unfortunately for all buyers, each selling organization and their individual... Read More
Here are some useful tips on what to consider before... Read More
In many industries, image is one of the last things... Read More
Many small businesses do quite well due to the blood,... Read More
Have Some Time to Yourself One of the most important... Read More
The FTC, Federal Trade Commission, is considering modifying the franchise... Read More
Are you responsible for your results?What comes to mind when... Read More
As I am preparing for my attendance to the CoachVille's... Read More
When working properly, computers enable small businesses to make big... Read More
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