How far can you go based on your relationship with an alliance partner?
The imaginary line you draw in the sand will let you know when an alliance is getting close to failing. I would suggest setting the line a little higher than the disaster point. As a matter of fact, the line should sit around the seventy-five percent position. This way you can work with the partner before the relationship dips too far down. A partner that experiences lulls in sales may be a fairly normal occurrence, but when it is compounded by lack of communication and lack of marketing, you know that something else is the underlying problem.
Alliances and partnerships are simply a way for you to market your goods and services. They will always have lulls and marketing efforts will sometimes be lax. If you take the time to monitor all the details and be consistent with your support, then the alliance partner will not feel that you have over-committed with other partners, and they will still feel that they are important. You should also remember that having a service level agreement in place to define sales, marketing efforts and first rights of refusal will add to a successful alliance. You must remember that you are the expert in the field and that they will rely on you for help and support
A word of caution when it comes to support: You should always support the customers of an alliance partner. You should always monitor the amount of support you give to each of your alliance partners. You should always educate partners that need more help than others. There always needs to be a number of touch-points in order to be aware of a potential failure.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.blueprintbooks.com
Wood Dale Chicago prom limo .. Lockport Chicago limo O’HareUnder the Securities Act of 1933, any offer to sell... Read More
You've heard it before; we're living in an information age.... Read More
Some marine biologists feel that the concentration of dead marine... Read More
Being a small or home-based business owner can be loads... Read More
When is it a good thing to say no to... Read More
Why Alliances FailWhen do you know an alliance is falling... Read More
Small Business, Big Business ? What's the Diff?Well a lot... Read More
Great question!Freeing your time is an indisputably key element in... Read More
Once you've decided to incorporate your small business the next... Read More
All legitimate home business entrepreneurs insist and announce loud and... Read More
Business checks are available in many styles and varieties. They... Read More
Free money! Receive up to $25,000 that never has to... Read More
Starting and managing a small business is no fun chore,... Read More
If you have ever had your antique shop or mall... Read More
Have you ever heard the phrase, 'PREPONDERANCE OF PROOF'?I recently... Read More
What are the best methods for keeping a good business... Read More
One major issue not being addressed right now in the... Read More
What's your job profitability? Do you know?Many business owners are... Read More
The Workers' Compensation situation in this country is unbelievable. Why,... Read More
Looking for ways to boost your cash flow? As a... Read More
Achieving real success should be the goal of any good... Read More
If you're organized, smart, capable and willing to work with... Read More
To wash an airplane there are many items you will... Read More
Every business regardless of size needs a "Business Image Manual"... Read More
If you're anything like me then you dislike with a... Read More
Antigo wedding limo ..There are many factors to be considered when you are... Read More
A Mattress Cleaning Business might be just for you if... Read More
My clients and many of my readers are small and... Read More
Yes, that IS security when nobody can downsize you because... Read More
As a Boat Detailing Specialist, you may want to offer... Read More
CONSIDERATIONS FOR YOUR INTERN: Specify the number of hours the... Read More
Your on-line success is based on your efforts and yours... Read More
It is estimated that 78% of all small business start-ups... Read More
By outsourcing to skilled professionals you'll be able to grow... Read More
When you go into business for yourself, there are many... Read More
As a franchisor I am always asked by new and... Read More
For the employees, payday is the brightest day; they finally... Read More
As a small business owner, outsourcing work to Virtual Assistants... Read More
Every business starts with an idea or a dream. To... Read More
In many industries, image is one of the last things... Read More
A top executive called up me late in the night.... Read More
Most business owners know when they need an accountant, but... Read More
The FTC, Federal Trade Commission, is considering modifying the franchise... Read More
What is a Virtual Assistant?A Virtual Assistant is a person... Read More
What's your job profitability? Do you know?Many business owners are... Read More
Canon City, Colorado is known for it's 6 Prisons; State... Read More
KEEPING INTEREST HIGH: Supervision is key to the success of... Read More
Q: After years of dreaming about starting my own business,... Read More
If you've been thinking about starting a business, but are... Read More
Shipping materials can be expensive! Even the styrofoam "peanuts" can... Read More
Small Business |