Home
>
Small Business
>
An Example of Business Automation - eCards with pizazz

An Example of Business Automation - eCards with pizazz

The last time I spoke and went into a bit of detail on business automation. Today I would like to give you some details of how I actually used it personally so you get to see first-hand what I wanted, how I went about doing it and finally executing it.

Last month was Christmas. Of course, having a lot of customers, friends, family and associates I wanted to send Christmas greetings and/or Holiday wishes. So I thought about this and came up with the following criteria.

1. I wanted to send greetings to approximately 130 people. These people are in my email list.
2. The greetings had to be personalized wherever possible.
3. The greetings had to have my corporate logo with a link to my web site.
4. The greetings had to divided into separate groups for customization purposes.
5. Once setup, the "system" would have to track viewer statistics.
6. I should be able to "select" anyone from my list to send a "special" card.
7. Once setup, the "system" should automate the entire process so I can take a "Hands-off" approach.
8. The system should be capable of displaying a specific font and generate the card on the fly to my visitor. And should also be capable of playing a suitable Christmas carol in the background.
9. Finally, the system should be capable of allowing me to reuse for other occasions.

Armed with these requirements I went about searching the Internet for a suitable application (of course, why reinvent the wheel?). Guess what? I didn't find any. Yes, there are a lot of e-card places out there but tell me which one will match my criteria above?

So, I decided to write a little "system" for myself. The "system" took me 3 hours of development and 1 hour of tweaking. When it was done and tested, I launched it. It took me 5 minutes to send the 130+ cards out. Here's what it did:

1. Allowed me to select groups of contacts based on criteria I provided.
2. Allowed me to select a card and appropriate music to be sent.
3. Customized each email to the recipients name or alternate greetings (ex: John and family, instead of John Doe).
4. Inserted the name of the contact in appropriate places making the email even more personal.
5. Sent the email out with the appropriate link to "view" the greeting.
6. Created an electronic log of who the greeting was sent out to, when (date and time) and details of the greeting.
7. Tracked when a person opened the greeting to view the e-card (and how many times).
8. Created a "on-the-fly" greeting that was customized to greet my visitor the way I set it to be.
9. Brought my contact to my web site (www.netmedian.com) contact page with a personalized message to them.

Not bad for four hours of work. I was happy to say that from all the emails that my contacts received (some did not because of Hotmail accounts - lesson learned), 100% clicked on the link, visited my web site and sent me thank you's, reciprocal greetings or just general comments.

Needless to say I was happy because it saved me hours in going out, getting cards, personalizing it, mailing it etc. etc.. With this "system" I not only saved hours but will continue to save them every time I use it.

Can this system be extended? You bet. My plans are to extend it to start creating gentle reminders to me on special "anniversary" dates of my clients, friends, family. This way, I will let the system do the work from my "working" list. The ultimate idea would be to create a system that would automatically allow me to stay in constant contact with my contacts. Something every business should be doing anyways. talk about a win-win situation.

Would you like to take advantage of my handy "system"? Send me an email and I can see how we can set you up.

Elvin Picardo
Delivering Net Results to Small Business
Author of numerous articles on Web Development and Internet Marketing
10723 159th St, Surrey, BC V4N 3J1 Canada
www.netmedian.com
www.netmedian.com

cheapest limo Akin .. Lockport Chicago limo O’Hare

In The News:

Tech expert Kurt “CyberGuy" Knutsson says using outdated computers and software leaves them vulnerable to security risks and malware.

Tech expert Kurt “CyberGuy" Knutsson reveals how WalkON enhances walking and jogging with sensors and artificial tendons.

Old-fashioned check fraud is back in style, quintupling over the past year. Here are a few low-tech, practical means of protecting yourself.

Tech expert Kurt “CyberGuy" Knutsson discusses how 600,000-plus records, including checks and property data, were left exposed online by an information service provider.

That weird text from a friend may actually be from a hacker. Kurt “CyberGuy" Knutsson tells you what signs to look out for.

Scammers can wreak havoc on your life just by having your phone number. Kurt "CyberGuy" Knutsson addresses how to avoid becoming a victim.

PongBot is an artificial intelligence-powered tennis robot and a smart training partner available to play 24 hours a day, seven days a week.

Kurt "CyberGuy" Knutsson explains how to update your iPhone to add Apple Intelligence, which he says can transform your interactions with your phone.

University scientists have trained a robotic surgical system to do work with the skill of human doctors, possibly transforming the future of surgeries.

As more companies implement artificial intelligence for daily tasks, some industry leaders are working to push back against certain aspects of the technology.

Tech expert Kurt “CyberGuy" Knutsson says the Batagaika crater in Siberia expands 35 million cubic feet yearly due to thawing.

While fewer than 30% of farmers reportedly use emerging technologies like artificial intelligence, experts believe AI could help producers and farmers make food quicker and more efficiently.

Amazon becomes a prime target of scammers during the holiday shopping season trying to steal Social Security numbers, bank information and Amazon credentials.

Spammers have found a way to target Spotify playlists and podcasts to push pirated software, cheat codes for games and spam links and malware sites.

Sharing information online like your vacation plans and relationship status can make you a target for scammers; here's what to avoid posting to keep yourself safe.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt "CyberGuy" Knutsson explores six sneaky holiday season gift card tricks, providing tips on how to outsmart scammers trying to rip you off.

Apple Watch's Translate app gives you your own personal interpreter, allowing you to have live two-way conversations in up to 20 different languages.

With kids facing a seemingly increasing amount of threats from creeps on the internet, here's how you can respectfully ask people not to post photos of your children on social media.

Tech expert Kurt “CyberGuy" Knutsson reveals how to regain your Facebook access if you get hacked or locked out.

Kurt “CyberGuy" Knutsson explains how to safeguard retirement accounts from cyber threats with a VPN: encryption, anonymity, secure access.

I’m going to Europe soon, and planning my trip was a breeze. Yes, really! AI did a big chunk of the work for me — and it can help you plan your next getaway, too.

Tech expert Kurt “CyberGuy" Knutsson says North Korean hackers hide malware in macOS apps, bypassing Mac security checks.

Kurt “CyberGuy" Knutsson reveals how iPhone’s new Automatic Mic Mode adjusts settings for optimal call quality automatically.

Jeff Hancock, an expert on AI and misinformation, has been accused of fabricating an expert declaration by citing a study that was allegedly made up by AI.