So what exactly is a "Small Business Lone Ranger?" A "Small Business Lone Ranger" is a business owner who does all the work themselves.
No matter how big or small the project, the Lone Ranger handles 100% of it. Either because they're afraid to let go of control or because they feel they can't afford to hire help. Can you relate? I know I can!
So what's wrong with doing everything yourself? Well it's tough to grow your business if you're busy managing every single detail. I know it's a bit scary to let go of control or to consider actually hiring help, but I also know it's necessary if you want to grow your business to its fullest potential.
Take my 10-question quiz to determine if YOU are a Lone Ranger. And don't worry if you are, I've got some suggestions to help you rid yourself of this business-stifling affliction!
1. Do you work alone?
2. Do you feel no one can do your work quite as well as you?
3. Do you often feel there aren't enough hours in the day to get everything done?
4. Do you maintain your own website?
5. Do you do your own accounting and billing?
6. Do you write your own sales and marketing copy?
7. Do you get your own mail?
8. Do you buy your own office supplies?
9. Do you create or deliver all your products and services by yourself?
10. Do you fulfill and ship all your sales yourself?
I think you can see this list could go on and on and on, but you get the idea. So if you answered "Yes" to most or all of these questions, guess what, YOU ARE A LONE RANGER! That's okay, I've been one, too.
When your business is small you have to wear many hats because you can't afford to hire help. But at what point do you make a decision to start delegating tasks to someone else? ANSWER: When the time you're spending on administrative tasks involved in keeping your business running prevents you from spending time growing your business.
As a business owner, you should aim to spend at least 60% of your time marketing. You are the BEST person to market your product or service. And marketing is the only way your business will grow and flourish. So if you're too busy paying bills, getting the mail, responding to email and running out to pick up office supplies, then guess what? You don't have time to market. And your business cannot grow.
So what's a Small Business Lone Ranger to do? Here are 6 tips:
1. Make a list of all the tasks that don't require your specific expertise or talent (things like sorting mail, buying office supplies, and filing).
2. Make a second list of the tasks that consume a lot of your time but are OUTSIDE your specific area of expertise (things like maintaining your web site or managing your business finances and accounting).
3. Determine how many hours per week you spend doing these tasks.
4. Determine what additional sales and marketing, or other business-building activities you would have time for if you didn't have to do these other tasks.
5. Estimate how many additional clients or sales you could generate with this extra time spent on marketing and building your business.
6. Make a decision to hire an assistant, bookkeeper, web site manager or whatever specialists are appropriate to handle these tasks. Determine what you can afford based on your results in Tip #5.
I know you're probably wondering how you'll be able to afford it. But really, we can't afford NOT to hire help. Unless we are satisfied with keeping our business small. And don't get me wrong, there's absolutely nothing wrong with that - I've done it for seven years. But if you have a bigger vision (like I do now), then you need a team to help you make that vision a reality.
To start with, your team should include an assistant to do the work that is not a good use of your time. This doesn't have to be a full-time employee; I'm starting out with someone just a few hours a week. You'll also want to get a bookkeeper and a CPA to manage your finances - they'll not only free you up from your accounting tasks, they'll also help you keep more of what you do make.
So take a moment to get a clear vision of what kind of business you want to create. And if that vision is larger than you can accomplish on your own, take the six steps above to get a team to help you make it a reality.
(C) Copyright 2005 Debbie LaChusa
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners successfully market their business, themselves, without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com
apartment cleaning near Highland Park ..As an Investment Representative you've worked hard to build trust... Read More
In today's marketplace the words 'job security' have become an... Read More
Incorporation in Nevada has become an attractive option for savvy... Read More
There is a rather famous true story called "Acres of... Read More
A tongue-in-cheek look at the skills required to operate a... Read More
The start of a new year is a time for... Read More
What unspoken message are you sending your clients and customers?... Read More
Sexual Harassment is a disturbing part of employment life in... Read More
Some things in business are relatively easy to measure ?... Read More
Treat your business as a serious, full-time business and be... Read More
It seems so long ago that I started my first... Read More
I love lists. I make them for everything. And I'm... Read More
If you own a mobile service or home based franchise... Read More
When working properly, computers enable small businesses to make big... Read More
On June 8, 2004, the world witnessed what no one... Read More
Here is an interesting case study of a company, which... Read More
Your business account comes with an ATM, Debit card. Pick... Read More
While I was hard at work last week, an everyday... Read More
Back when I owned an inventory-based business, one of my... Read More
The Boston suburbs seem to be rich with possible locations... Read More
How much is your time really worth? Is it worth... Read More
Many smaller businesses choose niche markets for various reasons and... Read More
Business owners rarely go into business to deal with the... Read More
Over regulation of small business is so intense it is... Read More
What is the Big Race all about when it comes... Read More
cleaning lady near Arlington Heights ..What does buying a fat pig have to do with... Read More
One thing I have noticed in my travels to different... Read More
Car wash businesses are unique to other businesses. In fact... Read More
The easiest way to lift profits is to cut the... Read More
Today is a Red Letter Day! It's special because today... Read More
Often smart entrepreneurs look for out of the way businesses,... Read More
The resume writing service serves an important role in the... Read More
As you may know, there are many ways to incorporate... Read More
Hew Hampshire car wash market. Well we have visited every... Read More
When working properly, computers enable small businesses to make big... Read More
If you're starting your own business or currently work for... Read More
When we speak of branding most of the time people... Read More
Who is responsible for maintaining the business relationship?Nurturing a business... Read More
If a customer owes your local business money, it's hard... Read More
Where do you find the right people for a business... Read More
The stock market is still on a wild roller coaster... Read More
When is it a good thing to say no to... Read More
The Service-Disabled Veteran-Owned Small Businesses (SDVOSB) is a program that... Read More
Many years ago, I had warned the carwash industry of... Read More
You'd like to go into business for yourself, and believe... Read More
One of the biggest fears people have about starting a... Read More
The Federal Trade Commission out of the blue decide in... Read More
When you awoke this morning, you found yourself buzzing with... Read More
Have you been searching for the perfect home-based business? I... Read More
If you're like the rest of us, you've spent a... Read More
Small Business |